Review (August 2025)
We empower the next generation to explore the wonder of childhood and reach their full potential.
4.28B
Estimated Revenue
2.58M
Website Visitors
3.4/5
Trustpilot Score
What do we know about Mattel, Inc.?
Estimated Revenue (2020)
$4.28B
Total Employees
9400
Founded
1945
Industry
Consumer Goods
Location
El Segundo, United States
About
Mattel, Inc.: Discover all things Hot Wheels at the official Hot Wheels website. Shop for the latest cars, tracks, gift sets, DVDs, accessories and more today!
What is Mattel, Inc.'s Revenue?
Mattel, Inc.'s estimated revenue for 2024 is $4.28B.
What does Mattel, Inc. do?
Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
What are the monthly traffic metrics for Mattel?
6/mo Traffic Growth
15.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
3M
Time on Site
3.2Mins
Pages per Visit
4.0
Bounce Rate
48%
How fast is Mattel growing?
Mattel has grown by 24.4% in the last 6 months according to SimilarWeb.
How do people interact with Mattel?
Last month, Mattel received 3M visitors who spent an average of 3.2 minutes on the website and visited 4.0 different pages per session. Overall, 48% of people bounce on the first visit.
How do people find Mattel?
1.1M people (43%) visit Mattel directly. 1.1M (44%) people search for them in Google. Whereas, 96.6k (4%) discover Mattel through Facebook, Reddit, and YouTube. 28.6k (1%) visitors come from Mattel's email newsletters. Finally, 11.9k (0.5%) people come from affiliates and or paid referrals.
Who uses Mattel?
Mattel's top market is the United States and they receive 1.6M (62.5%) people.Then the 2nd is Canada with 142.8k (5.5%).The 3rd is is Australia with 81.6k (3.2%).
Traffic Growth (last 6 months)
What do Mattel's customers say about them?
Review Score
3.4/5
Total Reviews
13
Info
Mattel5 Star
46.2%
4 Star
0.0%
3 Star
0.0%
2 Star
7.7%
1 Star
46.2%
Read reviews that mention
Koen Ockhuijsen
I have very good experience with Mattel…
Reviewed on 2021-05-16T05:49:58
I have very good experience with Mattel its just great never had problems
Dodds
Mattel doesn't care about customers...just profits
Reviewed on 2021-04-23T03:00:38
Well... I joined red line club... Not knowing there's 100,000 people plus trying to buy limited cars...Haven't managed a single one! Waste of money joining! People use bots etc and buy out all the cars, they're listed on ebay before theyre released....
Nothing but bad experiences with rlc so far.
read more
Kristin Cocklin
Costumer service
Reviewed on 2021-01-08T15:39:48
My son received a power shift raceway for Christmas a part was missing so I messaged Mattel and they apologized and sent us a new one...At no charge to us.... I thought it was gonna be just the part but no it was a whole new raceway... Thank you Mattel!
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Arnie Mandarlipe
CARS collectors
Reviewed on 2020-12-16T08:49:49
My son loves CARS and we have 80 pieces of Mc Queen's and friends in a diecast mode and pull back in action for about 8 pieces as it is quite expensive.Makes him busy for hours of endless fun. Worth the money!!!
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Lynn Lee
Sadly Mattel has a serious problem in…
Reviewed on 2020-11-04T11:23:25
Sadly Mattel has a serious problem in sending out product from America to the UK. I paid for a platinum membership to be able to order limited editions in advance.I've spent over $150 now on the membership and one doll. That was back in July. I've received nothing except excuses from Mattel. They have offered a refund as they no longer have the doll, and again to date they have only been able to tell me that their system has an error and can't refund me. It's now November, no doll and no refund. Big waste of money. Case number so that this can be verified is 28690995.
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Cynthia
The refund process is lengthy and…
Reviewed on 2020-10-02T10:41:22
The refund process is lengthy and frustrating. Customer service is extremely poor. I still haven’t got my refund.They sent me a damaged product and I have returned it but it’s so hard to get my money back. They did not give me back my money. Horrible company.
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Dawna basic
I am highly impressed with the customer…
Reviewed on 2020-07-20T19:05:13
I am highly impressed with the customer service that I received with Mattel when having to deal with buying items missing parts.My daughter used her saved money to purchase a barbie camper, it must have been a returned item, but it was the only one they had since they are discontinued. Her camper came with no accessories, no stickers, just the camper so I contacted them to see if I could purchase the extras. They exceeded my expectations with not only sending her a new one with all of the accessories but providing everything I needed to return the original. They were super fast. They put in a request for the replacement for me Friday 7/17/2020 and we received it today. I've also had to deal with MGA Entertainment, who makes LOL Dolls, due to buying an overly priced LOL house with no directions and s missing piece and that was a headache and a half. Receipts (originals I must add), photos, etc. They never sent me directions but did end up sending me a completely bent cardboard piece that I needed for the $150 house. I will stick to purchasing barbie items forever. Best company I've ever had to deal with. Thank you!
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Kb
BEST costumer service!!
Reviewed on 2020-05-09T21:32:21
I’m just so impressed by fisher price/Mattel customer service (Oliver was one person I talked to)
B.My sons “peloton” isn’t working that he got for Christmas and he’s finally tall enough to use it, so I had called them last week they sent me new petals no charge and that still didn’t fix the problem. I called back and they are just going to send me a check for a full refund. The nicest customer service people ever!! I have already ordered another. Thank you fisher price/Mattel.
read more
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