Review (July 2025)

Delivering campaign solutions that measure viewability, attention, & brand safety across devices including display, video, mobile, and tv.

75M

Estimated Revenue

112.46k

Website Visitors

4/5

Trustpilot Score

What do we know about Moat?

Estimated Revenue (2020)

$75M

Total Funding

$66.5M

Total Employees

150

Founded

2010

Industry

Marketing And Advertising

Last Funding Date

Series C Mar 2016

Location

New York, United States

About

Moat: Moat is an analytics and measurement company that offers viewability, attention, and brand safety solutions across display, video, mobile, and more.

Social Links

Alexa Ranking: 46207

What is Moat's Revenue?

Moat's estimated revenue for 2024 is $75M.

What does Moat do?

Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The largest brands and publishers in the world rely on Moat as a trusted partner. For more information on Moat, please visit http://www.moat.com.

What are the monthly traffic metrics for Moat?

6/mo Traffic Growth

-3.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

112k

Time on Site

4.9Mins

Bounce Rate

37%

How fast is Moat growing?

Moat has grown by 6.8% in the last 6 months according to SimilarWeb.

How do people interact with Moat?

Last month, Moat received 112k visitors who spent an average of 4.9 minutes on the website and visited 4.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Moat?

91.2k people (81%) visit Moat directly. 14.4k (13%) people search for them in Google. Whereas, 3k (3%) discover Moat through Facebook, Reddit, and YouTube. 1.9k (2%) visitors come from Moat's email newsletters. Finally, 331 (0.3%) people come from affiliates and or paid referrals.

Who uses Moat?

Moat's top market is the United States and they receive 56.6k (50.3%) people.
Then the 2nd is India with 9k (8.0%).
The 3rd is is United Kingdom with 8.4k (7.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Moat's ads on Google?

Google Ads

Moat.com | Moat Measurement | Understand Invalid Traffic‎

http://info.moat.com/invalid-traffic-webinar-on-demand.html

Learn How to Protect Against IVT with Moat Measurement In New On-Demand Webinar. Detect Non-Human Traffic. Brand Safety Management. Avoid Unsafe Sites. Request Product Demo. Cross-Platform Analytics. Measure Invalid Traffic. Competitive Intelligence. Atte

Strengthen Brand Safety - Learn More Now - moat.com‎

http://info.moat.com/brand-safety-white-paper.html

Keep Your Brand Safe. Find Ways to Avoid Unsafe Content. Access the White Paper Identify Fake News · Viewability · Programmatic Solutions · Avoid Extremism

Moat - Official Site - Moat Analytics

https://moat.com/

Access Viewability, IVT Detection, Audience, & Attention Metrics with Moat. Detect Non-Human Traffic. Mobile Web Analytics. Viewability Insights. Competitive Intelligence. Attention Analytics. Measure Invalid Traffic. In-Depth Video Analytics.

Moat Analytics | Strengthen Brand Protection | moat.com‎

http://info.moat.com/brand-safety-white-paper.html

Download the White Paper to Learn How To Protect Your Brand with Moat. Programmatic Solutions · Brand Safety · Identify Fake News · Viewability · Avoid Extremism Services: Full-Service Reporting, Attention Analytics, Cross-Platform, Marketing Intelligence

Brand Protection - Increase Transparency - moat.com‎

http://info.moat.com/brand-safety-white-paper.html

Protect Your Brand. Find Ways to Avoid Unsafe Content. Learn How Moat Can Help Identify Fake News · Programmatic Solutions · Brand Safety · Avoid Extremism · Viewability

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