Review (August 2025)

The motorcycle safety foundation® is the internationally recognized developer of the comprehensive, research-based, rider education and training system (msf rets), promoting life-long learning for motorcyclists and continuous professional development for ridercoaches.

39.61M

Estimated Revenue

323.54k

Website Visitors

4/5

Trustpilot Score

What do we know about Motorcycle Safety Foundation?

Estimated Revenue (2020)

$39.61M

Total Employees

350

Founded

1973

Industry

Professional Training Coaching

Location

Irvine, United States

About

Motorcycle Safety Foundation: The Motorcycle Safety Foundation® is the internationally recognized developer of the comprehensive, research-based, Rider Education and Training System (MSF RETS), promoting life-long learning for motorcyclists and continuous professional development for RiderCoaches.

Social Links

Alexa Ranking: 121223

What is Motorcycle Safety Foundation's Revenue?

Motorcycle Safety Foundation's estimated revenue for 2024 is $39.61M.

What does Motorcycle Safety Foundation do?

The Motorcycle Safety Foundation® is the internationally recognized developer of the comprehensive, research-based, Rider Education and Training System (MSF RETS). RETS curricula promotes lifelong-learning for motorcyclists and continuous professional development for certified RiderCoaches and other trainers. MSF also actively participates in government relations, safety research, public awareness campaigns and the provision of technical assistance to state training and licensing programs. The Motorcycle Safety Foundation is a national, not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha.

What are the monthly traffic metrics for Msf-usa?

6/mo Traffic Growth

-11.40%

All Time Traffic Growth

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Monthly Hits

324k

Time on Site

4.4Mins

Bounce Rate

31%

How fast is Msf-usa growing?

Msf-usa has grown by -21.9% in the last 6 months according to SimilarWeb.

How do people interact with Msf-usa?

Last month, Msf-usa received 324k visitors who spent an average of 4.4 minutes on the website and visited 6.0 different pages per session. Overall, 31% of people bounce on the first visit.

How do people find Msf-usa?

142.6k people (44%) visit Msf-usa directly. 93.8k (29%) people search for them in Google. Whereas, 13.6k (4%) discover Msf-usa through Facebook, Reddit, and YouTube. 24.9k (8%) visitors come from Msf-usa's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Msf-usa?

Msf-usa's top market is the United States and they receive 313.5k (96.9%) people.
Then the 2nd is Colombia with 1.1k (0.4%).
The 3rd is is Mexico with 975.6 (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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