Review (August 2025)
Create your family tree. take a myheritage dna test for ancestry and genetic testing. access 18.2 billion historical records for genealogy research.
133M
Estimated Revenue
11.96M
Website Visitors
3.8/5
Trustpilot Score
What do we know about MyHeritage?
Estimated Revenue (2020)
$133M
Total Funding
$53.85M
Total Employees
470
Founded
2003
Industry
Internet
Last Funding Date
Series E Nov 2012
Location
Or Yehuda, Israel
About
MyHeritage: Create your family tree. Take a MyHeritage DNA test for ancestry and genetic testing. Access 13.1 billion historical records for genealogy research.
What is MyHeritage's Revenue?
MyHeritage's estimated revenue for 2024 is $133M.
What does MyHeritage do?
MyHeritage is the leading global discovery platform for exploring family history, uncovering ethnic origins, finding new relatives, and gaining valuable health insights. With sophisticated matching technologies and billions of international historical records, MyHeritage empowers users to build their family trees and make exciting family connections. As the world's only integrated service that combines family history and DNA testing for genealogy and health, MyHeritage is uniquely positioned to offer users a meaningful discovery experience that unites their past, present, and future. The company was founded in 2003 by our CEO entrepreneur and family historian Gilad Japhet. From a humble garage startup, MyHeritage has grown into a global company with 104 million users around the world. Our 420 employees work out of bright, spacious offices in Israel, North America, and Europe. The same key elements that make the product amazing — family, camaraderie, and heritage — are the foundation of our office culture and contribute to the warm and friendly atmosphere that makes MyHeritage unique. Guided by our core values of innovation, compassion, and diversity, our team undertakes many voluntary community initiatives, using our expertise and technology to reunite families. We are delighted to go the extra mile for our users, delivering an exceptional experience in 42 languages, offering 24/7 support, and striving to create a true sense of community in the world of family history. When we're not working, you can find us enjoying the fully-stocked kitchen, office gym, yoga and krav maga classes, happy hours, and team-building activities. Visit our careers site for more information about our open positions: http://careers.myheritage.com
What are the monthly traffic metrics for Myheritage?
6/mo Traffic Growth
14.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
12M
Time on Site
6.0Mins
Pages per Visit
8.0
Bounce Rate
48%
How fast is Myheritage growing?
Myheritage has grown by -2.7% in the last 6 months according to SimilarWeb.
How do people interact with Myheritage?
Last month, Myheritage received 12M visitors who spent an average of 6.0 minutes on the website and visited 8.0 different pages per session. Overall, 48% of people bounce on the first visit.
How do people find Myheritage?
6.3M people (52%) visit Myheritage directly. 4.2M (35%) people search for them in Google. Whereas, 407.6k (3%) discover Myheritage through Facebook, Reddit, and YouTube. 398.1k (3%) visitors come from Myheritage's email newsletters. Finally, 352.5k (2.9%) people come from affiliates and or paid referrals.
Who uses Myheritage?
Myheritage's top market is the United States and they receive 7.1M (59.0%) people.Then the 2nd is United Kingdom with 1.2M (9.9%).The 3rd is is Australia with 725.6k (6.1%).
Traffic Growth (last 6 months)
What are Myheritage's ads on Google?
Google Ads
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What do Myheritage's customers say about them?
Review Score
3.8/5
Total Reviews
14783
Info
MyHeritageRead reviews that mention
A Pleasant Customer Service Experience!
Reviewed on 2021-05-19T18:04:37
An unknownwebsite showed up on my account page…
Reviewed on 2021-05-19T17:02:33
Ignacio was very helpful
Reviewed on 2021-05-19T16:49:01
SofieP helped me
Reviewed on 2021-05-19T14:07:39
Refund phonecall how it should be done
Reviewed on 2021-05-19T14:02:41
Telephone assistance
Reviewed on 2021-05-19T13:59:30
Excellent Service from My Heritage Support team member Paul O'
Reviewed on 2021-05-19T11:44:08
Exceptional customer care service.
Reviewed on 2021-05-19T09:27:00
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