Review (August 2025)

Nielsen shapes the world’s media and content for all people by connecting across devices to understand the audience and their perspectives.

6.47B

Estimated Revenue

2.16M

Website Visitors

2.2/5

Trustpilot Score

What do we know about Nielsen?

Estimated Revenue (2020)

$6.47B

Total Employees

32000

Founded

1923

Industry

Information Technology And Services

Location

New York, United States

About

Nielsen: Uncover what people watch and listen to with Nielsen’s audience-driven data and insights.

Social Links

Alexa Ranking: 13984

What is Nielsen's Revenue?

Nielsen's estimated revenue for 2024 is $6.47B.

What does Nielsen do?

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts. An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. For more information, visit www.nielsen.com. .

What are the monthly traffic metrics for Nielsen?

6/mo Traffic Growth

-42.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

4.7Mins

Bounce Rate

41%

How fast is Nielsen growing?

Nielsen has grown by 122.4% in the last 6 months according to SimilarWeb.

How do people interact with Nielsen?

Last month, Nielsen received 2M visitors who spent an average of 4.7 minutes on the website and visited 6.0 different pages per session. Overall, 41% of people bounce on the first visit.

How do people find Nielsen?

1M people (47%) visit Nielsen directly. 514.1k (24%) people search for them in Google. Whereas, 89.5k (4%) discover Nielsen through Facebook, Reddit, and YouTube. 74.4k (3%) visitors come from Nielsen's email newsletters. Finally, 72.3k (3.4%) people come from affiliates and or paid referrals.

Who uses Nielsen?

Nielsen's top market is the United States and they receive 893.2k (41.4%) people.
Then the 2nd is Italy with 163.1k (7.6%).
The 3rd is is Japan with 158.6k (7.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nielsen's ads on Google?

Google Ads

Nielsen Careers & Jobs | Opportunities at Nielsen

http://careers.nielsen.com

At Nielsen, You Can Be You. Start Your Career And Apply Today! Marketing ROI. Sign Up For Newsletter. Advertising Effectiveness. Price And Promotion. Audience Measurement. Services: Advertising Effectiveness, Audience Measurement, Marketing ROI.

nielsen.com - Nielsen Careers & Jobs‎

http://careers.nielsen.com/

At Nielsen, You Can Be You. Start Your Career And Apply Today! Highlights: Offer Equal Opportunity Employment, Maintaining A Bias-Free Environment…

Nielsen TV Market Ratings - See The Lists Now

https://www.nielsen.com/us/en/top-ten/

Discover What Americans Are Watching, Playing, Listening To And More. View News. Browse Insights. Explore Solutions. Services: Advertising Effectiveness, Audience Measurement, Marketing ROI, Price and Promotion, Product Development.

Marketing ROI | Optimize Marketing Mix | nielsen.com‎

https://www.nielsen.com/us/en/solutions/capabilities/marketing-roi.html

Maximize The Impact Of Your Marketing Dollars. Request A Demo. Sign-Up For Newsletter. Highlights: Patent-Pending Methodology, Marketing ROI Approach, Simple And Intuitive Tools.

Optimize Marketing Mix | Simple And Intuitive Tools‎

http://www.nielsen.com/us/en/solutions/capabilities/marketing-roi.html

We Have Solutions That Fit Any Strategy. Request A Demo. Highlights: Patent-Pending Methodology, Global Consultants Team Available

What do Nielsen's customers say about them?

Review Score

2.2/5

Total Reviews

18

Info

Nielsen
5 Star
0.0%
4 Star
0.0%
3 Star
14.3%
2 Star
0.0%
1 Star
85.7%
Read reviews that mention
Carol Cooper

Absolutely awful

Reviewed on 2021-04-05T16:10:24

Absolutely awful. I have tried about 6 times to register over 10 days , it never works and I finally got as far as downloading the info to my PC and it said Not Supported!!,I have asked for help and all I get is reminders to register . It seems like a big con to me, don't bother as you will never see a scanner let alone be able to register your shopping & get points .
read more
Anita Robinson

Rubbish

Reviewed on 2021-02-05T10:29:27

Like many people these days I was looking to make a little bit of money from working from home.They said if I downloaded their app onto my phone and on my desktop, they would monitor things and reward me points which I could get goods for. I did this and the points were gained. Then after a month or so of them getting their information, they emailed me and said I wasn't suitable, therefore would not be gaining anymore points. The 800 points I had gained were worthless, could only get a voucher worth £2.50!! what a big con - don't waste your time,
read more
Ibrahim Elkhalifa

The program acted like a VIRUS and…

Reviewed on 2020-10-18T07:07:31

The program acted like a VIRUS and still cant delete it DONT INSTALL.
Btcguy

Leaves you with questions.

Reviewed on 2020-03-26T16:38:28

Be careful guys.
Judy Gaston

I just spent an hour answering all…

Reviewed on 2020-03-21T12:02:48

I just spent an hour answering all their questions so I could take part in their paid surveys.After all of the time I spent completing their survey it was a complete waist of my time. Their reply to me after answering all their very personal question about my health insurance and if I was interested in coverage that would help pay the 20% that Medicare did not cover. Also asking questions about if I had been injured in any vehicle accidents, if I had any mesh implants that caused any medical problems, if I had ever used talcum powder and was diagnosed with cancer and if I had ever used Zantac and was diagnosed with cancer. There were several other questions about other products asking the same kind of questions. Then was told I cannot install Nielsen app on this device. They already knew what device I was using to answer all their questions. So they got all of my information email, phone number and home address. I now receive at least 10 to 15 calls a day from health insurance representative trying to sell me insurance. Oh I can't leave out the questions about if I have $10,000 or more in credit card debt or $10,000 or more I owe the government for taxes. I receive at least 20 calls a day from representatives to repair my credit or automated calls about debt forgiveness for taxes owed. I have no credit card debt nor do I owe the government for taxes. I also now receive calls about renewing a warranty on my vehicle. I don't even own a vehicle. Each time any of those Representatives Paul about any of those different things I try to explain that I do not need their services and ask politely to be taken off of their calling list only way to be hung up on and the next day it starts all over again.
read more
David Hill

In my experience this software acted like a virus

Reviewed on 2019-12-26T15:06:40

In my experience this software acted like a virus. In 2 days it screwed up my laptop to such a degree it was very difficult to get at it to delete.My IT lesson learned for 2019 - don't entertain this company, any incentive they offer is not worth the hassle. I asked them for help, no reply!
read more
Daniel Rhind

Scammers, Dont Trust them they never paid me..

Reviewed on 2019-09-23T11:44:32

This company Nielsen consumer panel cannot be trusted..

Calltrackingmetrics

The only all-in-one call tracking & contact center solution... More

Category

Business and Consumer Services

Monthly Traffic

194.83k

33.10%

Ad Spend

$97.12k

Terminus

We power high-performing go-to-market teams™... More

Category

Business and Consumer Services

Monthly Traffic

67k

186.21%

Ad Spend

$34.5k

Asos

Discover the latest fashion trends with asos. shop the new collection of clothing, footwear, accessories, beauty products and more. order today from asos.... More

Category

Lifestyle

Monthly Traffic

75.55M

18.76%

Ad Spend

$2.23M