Review (August 2025)

Uniting all americans to ensure wildlife thrive in a rapidly changing world, the national wildlife federation builds upon our nation's conservation heritage for present and future generations.

87.76M

Estimated Revenue

494.58k

Website Visitors

4/5

Trustpilot Score

What do we know about National Wildlife Federation?

Estimated Revenue (2020)

$87.76M

Total Employees

500

Founded

1936

Industry

Nonprofit Organization Management

Location

Reston, United States

About

National Wildlife Federation: Uniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conservation heritage for present and future generations.

Social Links

Alexa Ranking: 42879

What is National Wildlife Federation's Revenue?

National Wildlife Federation's estimated revenue for 2024 is $87.76M.

What does National Wildlife Federation do?

As America's largest non-profit conservation organization, the National Wildlife Federation works closely with those who span the social and political spectrum, but who are connected by a common commitment to conservation. Our ability to meet the needs of wildlife is inextricably linked to the over 6 million amazing individuals, groups, organizations and corporations we call our supporters. Our mission is to unite all Americans to ensure wildlife thrive in a rapidly changing world. Through conservation efforts, grassroots actions, education programs, and award-winning publications (including National Wildlife, Ranger Rick, and Ranger Rick Jr.) we connect with people across the nation to safeguard America's wildlife and wild places.

What are the monthly traffic metrics for Nwf?

6/mo Traffic Growth

-15.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

495k

Time on Site

1.0Mins

Bounce Rate

69%

How fast is Nwf growing?

Nwf has grown by 57.1% in the last 6 months according to SimilarWeb.

How do people interact with Nwf?

Last month, Nwf received 495k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Nwf?

115.7k people (23%) visit Nwf directly. 352.9k (71%) people search for them in Google. Whereas, 7.5k (2%) discover Nwf through Facebook, Reddit, and YouTube. 3.6k (1%) visitors come from Nwf's email newsletters. Finally, 147.5 (0.0%) people come from affiliates and or paid referrals.

Who uses Nwf?

Nwf's top market is the United States and they receive 351.7k (71.1%) people.
Then the 2nd is Canada with 24.3k (4.9%).
The 3rd is is Philippines with 16.5k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Nwf's ads on Google?

Google Ads

National Wildlife Federation - Certify Your Wildllife Habitat

https://www.nwf.org/garden-for-wildlife

Show Your Commitment To Wildlife & Join NWF Today! Tax Deductible Donation. Confront Climate Change. Protect Habitats. Since 1936. Save Wildlife. Types: Magazines, Wildlife Guides, Educator Tools, Education Programs, Scientific Reports.

NWF.org | National Wildlife Federation | Learn More & Get Involved‎

https://www.nwf.org/

Uniting All Americans to Ensure Wildlife Thrive in a Rapidly Changing World. Leader in Convservation. Protect Wildlife. Fighting Global Warming. Protect Natural Resources. Brands: Ranger Rick®, National Wildlife®, Ranger Rick Jr.™, Ranger Rick Cub™.

National Wildlife Federation - Certify Your Wildllife Habitat

https://www.nwf.org/garden-for-wildlife

Show Your Commitment To Wildlife & Join NWF Today! Confront Climate Change. Save Wildlife. Tax Deductible Donation. Protect Habitats. Since 1936. Types: Magazines, Wildlife Guides, Educator Tools, Education Programs, Scientific Reports.

National Wildlife Federation | Help Save American Animals.‎

https://www.nwf.org/donate

Make a Tax-Deductible Donation to NWF Today and Protect Animals for Tomorrow. Leader in Convservation. Protect Wildlife. Fighting Global Warming. Protect Natural Resources.

National Wildlife Federation - Certify Your Wildllife Habitat - nwf.org‎

http://www.nwf.org/Home/Garden-For-Wildlife.aspx?s_src=[*EngineAccountID*]&s_subsrc=[*Campaign*]|[*Adgroup*]&ssource=[*EngineAccountID*]&kw=[*Campaign*]|[*Adgroup*]

Show Your Commitment To Wildlife & Join NWF Today! Protect Natural Resources · Leader in Convservation · Protect Wildlife · Fighting Global Warming

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