Review (August 2025)

Cheaper, greener energy from the uk's largest investor in solar generation.

10M

Estimated Revenue

6.47M

Website Visitors

4.8/5

Trustpilot Score

What do we know about Octopus Energy?

Estimated Revenue (2020)

$10M

Total Funding

$574M

Total Employees

630

Founded

2015

Industry

Utilities

Last Funding Date

Other Dec 2020

Location

London, United Kingdom

About

Octopus Energy: Fair prices forever and greener energy from the UK's largest investor in solar generation. Save hundreds of pounds a year with Octopus Energy compared to the average Big 6 energy tariff.

Social Links

What is Octopus Energy's Revenue?

Octopus Energy's estimated revenue for 2024 is $10M.

What does Octopus Energy do?

We're not your typical energy company. We want to change energy for the better by making it greener, smarter, and more affordable for everyone. Not only are we one of the biggest generators of renewable energy in the UK, we're also one of the top-rated energy suppliers. With tariffs that are clear and always good value, we're helping households and businesses save money and carbon without ever feeling locked-in. Octopus Energy is part of the Octopus Group which incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Wealth.

What are the monthly traffic metrics for Octopus?

6/mo Traffic Growth

-13.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

3.6Mins

Bounce Rate

31%

How fast is Octopus growing?

Octopus has grown by -46.3% in the last 6 months according to SimilarWeb.

How do people interact with Octopus?

Last month, Octopus received 6M visitors who spent an average of 3.6 minutes on the website and visited 6.0 different pages per session. Overall, 31% of people bounce on the first visit.

How do people find Octopus?

4.6M people (71%) visit Octopus directly. 1.5M (24%) people search for them in Google. Whereas, 52.1k (1%) discover Octopus through Facebook, Reddit, and YouTube. 84.9k (1%) visitors come from Octopus's email newsletters. Finally, 23.8k (0.4%) people come from affiliates and or paid referrals.

Who uses Octopus?

Octopus's top market is the United Kingdom and they receive 6.3M (98.0%) people.
Then the 2nd is United States with 29.6k (0.5%).
The 3rd is is Germany with 8.2k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Octopus's ads on Google?

Google Ads

Switch your energy | Recommended by Which? | octopus.energy‎

https://octopus.energy/

There are 60+ energy suppliers in the UK and only 1 is Which? recommended. 5-star value for money, customer service and more. Quick and Easy Process. Renewable Electricity. Types: Octopus Tracker, Agile Octopus, Octopus Go, Electric Vehicles.

Octopus Energy: Switch to affordable renewable energy online

https://octopus.energy/

The Only Provider Which? Has Recommended Year, After Year, After Year. 100% Green, 5-Star Value For Money, Customer Service and More. Quick and Easy Process. Renewable Electricity. Types: Octopus Tracker, Agile Octopus, Octopus Go, Electric Vehicles.

Octopus Energy | Cheaper Than The 'Big Six' | octopus.energy‎

https://octopus.energy/

Our Prices Are Fair and Transparent, and We Don't Lock You Into a Contract. Octopus Energy Is The Only Provider Which? Has Recommended Year, After Year, After Year. Quick and Easy Process. Renewable Electricity. Types: Octopus Tracker, Agile Octopus.

Introducing Outgoing OctopusBETA

https://octopus.energy/outgoing/

The Only Provider Which? Has Recommended Year, After Year, After Year. 100% Green, 5-Star Value For Money, Customer Service and More. Quick and Easy Process.

Octopus Energy: Switch to affordable renewable energy online

https://octopus.energy/

The Only Provider Which? Has Recommended Year, After Year, After Year. 100% Green, 5-Star Value For Money, Customer Service and More. Quick and Easy Process.

What do Octopus's customers say about them?

Review Score

4.8/5

Total Reviews

54750

Info

Octopus Energy

[email protected]

0808 164 1088

London

5 Star
85.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
5.0%
Read reviews that mention
Kim Shaw

Excellent supplier and fantastic…

Reviewed on 2021-05-03T07:56:40

Excellent supplier and fantastic customer service. A massive thank you to Nicki who has helped to quickly sort out any problems that have occurred.I really like the quick email service, much better than waiting on hold with other companies, a really personal touch.
read more
Jo Ireland

Quick and easy to deal with

Reviewed on 2021-05-03T07:55:25

Quick and easy to deal with. Also quick and easy to submit meter reading.
John Daniels

So easy to do!

Reviewed on 2021-05-03T07:36:37

So easy to do!
Hannah

Megan

Reviewed on 2021-05-03T06:35:45

Megan, the agent I’ve been going through for my problem has provided excellent customer service and gone over and beyond to try help me solve this issue out.If it wasn’t for her I’d be a lot more stressed about my issue. Octopus is the most helpful energy company I’ve ever been with and would highly recommend using them.
read more
Jan D

Excellent Energy Supplier and more......

Reviewed on 2021-05-03T06:29:46

I have just renewed my tariff after my first year with Octopus Energy. This company is a very efficient,well run organisation, who really does seek to offer the best service/energy in the long term. The prices might not be the cheapest but this is offset with the high level of customer service provided. The website is easy to navigate for account purposes (including spinning the wheel after submitting readings!). It feels like they are more than just the supplier keeping your home energy running. This is largely demonstrated by their ongoing commitment to supplying renewable energy from natural sources, as well as their desire to involve the customer in their continuing journey to grow and develop as a company. The Octopus Energy podcast is also very interesting - well worth a listen!
read more
Jayne Bell

Positive Energy Provider!

Reviewed on 2021-05-03T06:29:14

Great website - very clear and easy to use. Customer engagement and comms have so far been excellent - the polar opposite of a previous provider.Totally happy with Octopus - I’ve just signed up on their ‘super green’ tariff for two years. Not the cheapest tariff but it definitely feels like the right thing to do.
read more
Louisa Vail

I love how the monthly meter reads lets…

Reviewed on 2021-05-03T05:44:06

I love how the monthly meter reads lets me see how much energy I am using. Never has any issues with this company.Great service and would recommend ??
read more
NM

Made sure to respond to me and make…

Reviewed on 2021-05-03T00:18:53

Made sure to respond to me and make sure my query was answered

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