Review (August 2025)

Explore the official opi® site and discover the latest in opi nail polishes and gels, nail care systems, and nail art trends. get the latest and get inspired.

15.21M

Estimated Revenue

437.04k

Website Visitors

4/5

Trustpilot Score

What do we know about OPI Products, Inc.?

Estimated Revenue (2020)

$15.21M

Total Employees

270

Founded

1981

Industry

Cosmetics

Location

Los Angeles, United States

About

OPI Products, Inc.: Explore the Official OPI® Site and discover the latest in OPI nail polishes and gels, nail care systems, and nail art trends. Get the latest and get inspired.

Social Links

Alexa Ranking: 94585

What is OPI Products, Inc.'s Revenue?

OPI Products, Inc.'s estimated revenue for 2024 is $15.21M.

What does OPI Products, Inc. do?

OPI, a division of Coty, is the world leader in the professional nail care industry. OPI is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. To learn more about OPI, please visit www.opi.com/about. For additional information about Coty Inc., please visit www.coty.com.

What are the monthly traffic metrics for Opi?

6/mo Traffic Growth

0.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

437k

Time on Site

2.2Mins

Bounce Rate

60%

How fast is Opi growing?

Opi has grown by -14.9% in the last 6 months according to SimilarWeb.

How do people interact with Opi?

Last month, Opi received 437k visitors who spent an average of 2.2 minutes on the website and visited 3.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Opi?

60.3k people (14%) visit Opi directly. 362k (83%) people search for them in Google. Whereas, 7.9k (2%) discover Opi through Facebook, Reddit, and YouTube. 2.3k (1%) visitors come from Opi's email newsletters. Finally, 175.1 (0.0%) people come from affiliates and or paid referrals.

Who uses Opi?

Opi's top market is the United States and they receive 284.5k (65.1%) people.
Then the 2nd is Canada with 20k (4.6%).
The 3rd is is Australia with 16.2k (3.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Opi's ads on Google?

Google Ads

OPI.com - The Latest in Nails from OPI® - OPI® Official Site

https://www.opi.com/nail-polish-colors

OPI® is the #1 Pick of Professionals and salons. See What Makes OPI® Stand Apart. Iconic OPI® Color That Lasts Weeks! Try OPI® Gel Color Shades at OPI.com. Trusted by Professionals. 200+ Iconic Shades. Types: Nail Lacquer, GelColor, Infinite Shine.

Keyword: opi colors

OPI - Official Site‎

https://www.opi.com/

#1 Professional Salon Brand. Nail Lacquer, Gel Color And More! Trusted by Professionals. 200+ Iconic Shades. Types: Nail Lacquer, GelColor, Infinite Shine, Professional Tools.

OPI - Official Site - Explore OPI Collections - opi.com‎

https://www.opi.com/

Nail Tips, Tutorials, And How-To's. Iconic Color For Nails and Toes! 200+ Iconic Shades · Trusted by Professionals Types: Nail Lacquer, GelColor, Infinite Shine, Professional Tools

The Latest in Nails from OPI®. | Tips, Tutorials and How-Tos.‎

https://www.opi.com/all-collections

Try on over 200 shades at OPI.com and find your perfect look today. 200+ Iconic Shades. Trusted by Professionals. Types: Nail Lacquer, GelColor, Infinite Shine, Professional Tools.

OPI.com - OPI Nails‎

https://www.opi.com/all-collections

Classic Shades, New Trends & Whats Next In Nail Fashion. 200+ Shades! 200+ Iconic Shades. Trusted by Professionals. Types: Nail Lacquer, GelColor, Infinite Shine, Professional Tools.

Aventri

Aventri’s event management platform enables thousands of brands to create engaging virtual, hybrid, and in-person events that connect people around the globe.... More

Category

Business and Consumer Services

Monthly Traffic

47.94k

170.28%

Ad Spend

$33.9k

Ruggable

Shop area rugs, accent rugs and runner rugs at ruggable. washable, stain-resistant and waterproof, our rugs are perfect for homes with kids and pets. ships free!... More

Category

Home and Garden

Monthly Traffic

2.1M

107.78%

Ad Spend

$189.7k

Canva

Create beautiful designs with your team. use canva's drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and more.... More

Category

Computers Electronics and Technology

Monthly Traffic

172.04M

75.56%

Ad Spend

$1.48M