Review (August 2025)

Orangetheory fitness is the latest high intensity workout that's scientifically proven to spike your metabolism and boost energy. try us for free today!

179.6M

Estimated Revenue

1.59M

Website Visitors

4/5

Trustpilot Score

What do we know about Orangetheory Fitness?

Estimated Revenue (2020)

$179.6M

Total Funding

$4.8M

Total Employees

7400

Founded

2002

Industry

Health Wellness And Fitness

Last Funding Date

Private Equity Sep 2018

Location

Boca Raton, United States

About

Orangetheory Fitness: Orangetheory Fitness is the latest high intensity workout that's scientifically proven to spike your metabolism and boost energy. Try us for free today!

Social Links

Alexa Ranking: 318723

What is Orangetheory Fitness's Revenue?

Orangetheory Fitness's estimated revenue for 2024 is $179.6M.

What does Orangetheory Fitness do?

Orangetheory® Fitness is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the 'Orange Effect'​ – where participants keep burning calories for up to 36 hours post-workout (the Orangetheory Fitness 'afterburn'​) for an average of 500+ total calories burned per every 60-minute workout. Our Team Passionate. Experienced. Committed. Best in Class. We are a global company with over 1,000 Franchise locations through the United States and internationally and growing daily! We are built from a diverse, unique group of team members who strive to provide top notch customer service on all levels to promote our brand across the globe. We believe the very foundation of our company is built on our dynamic workforce, both inside our corporate headquarters and in our studios. We are always looking for exceptional people to join our family and help us continue to grow our brand worldwide. If you want to be part of a growing phenomenon and a dynamic, innovative brand that is changing lives around the world please visit the following link for information on open positions: www.orangetheoryfitness.com/corporate/careers.

What are the monthly traffic metrics for Orangetheory?

6/mo Traffic Growth

-2.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

3.4Mins

Bounce Rate

56%

How fast is Orangetheory growing?

Orangetheory has grown by 30.7% in the last 6 months according to SimilarWeb.

How do people interact with Orangetheory?

Last month, Orangetheory received 2M visitors who spent an average of 3.4 minutes on the website and visited 3.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Orangetheory?

977.8k people (61%) visit Orangetheory directly. 513.4k (32%) people search for them in Google. Whereas, 11.7k (1%) discover Orangetheory through Facebook, Reddit, and YouTube. 2.7k (0%) visitors come from Orangetheory's email newsletters. Finally, 3.9k (0.2%) people come from affiliates and or paid referrals.

Who uses Orangetheory?

Orangetheory's top market is the United States and they receive 1.5M (94.3%) people.
Then the 2nd is Canada with 63.7k (4.0%).
The 3rd is is United Kingdom with 4.1k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Orangetheory's ads on Google?

Google Ads

Group Fitness Class & Interval Training | Orangetheory Fitness US

https://www.orangetheory.com/en-us/

The Work You Do at Orangetheory® Will Make all the Difference Out There in Your World. Orangetheory® Combines Science, Coaching, and Technology to Guarantee Maximum Results. Heart-Rate Based Training. One-Hour HIIT Workout. Customized For You.

Orangetheory® Coral Gables - Orangetheory® is Now Open

https://www.orangetheory.com/en-us/

Gain Momentum with Two Free Workouts at Orangetheory Fitness® Coral Gables. It's The Start of your Success Season. We're Going All-Out Together at Orangetheory®.

Promotion 1 Week Free

https://www.orangetheory.com/en-au/promotion-1-weekfree/

The Work You Do at Orangetheory® Will Make all the Difference Out There in Your World. Orangetheory® Combines Science, Coaching, and Technology to Guarantee Maximum Results. High-Energy Group Workout. Track Real-Time Results. Efficient 1-Hour Workout.

Orangetheory.com - Promotion 1 Week Free

https://www.orangetheory.com/en-au/promotion-1-weekfree/

There Isn't A Secret To Why The Orangetheory® Workout Works. But, There Is A Science. Orangetheory Fitness® Coaches Will Help Push You to Run, Row, and Go the Extra Mile. High-Energy Group Workout. Not Your Ordinary Workout. Heart-Rate Based Training.

Orangetheory® is Now Open - Orangetheory® Austin

https://www.orangetheory.com/en-us/

Gain Momentum with Two Free Workouts at Orangetheory Fitness® Austin. It's The Start of your Success Season. We're Going All-Out Together at Orangetheory®. More Than A Gym. Not Your Ordinary Workout. High-Energy Group Workout. Heart-Rate Based Training.

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