Review (August 2025)

Otto online-shop » über 4.000 marken entdecken ✓ aktuelle trends ✓ top service » ratenkauf ✓ altgeräte-mitnahme ✓ aufbauservice ✓ jetzt shoppen!

9.42M

Estimated Revenue

75.86M

Website Visitors

4.1/5

Trustpilot Score

What do we know about OTTO GmbH & Co KG?

Estimated Revenue (2020)

$9.42M

Total Employees

2800

Founded

1949

Industry

Internet

Location

Hamburg, Germany

About

OTTO GmbH & Co KG: OTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

Social Links

Alexa Ranking: 7014

What is OTTO GmbH & Co KG's Revenue?

OTTO GmbH & Co KG's estimated revenue for 2024 is $9.42M.

What does OTTO GmbH & Co KG do?

OTTO ist eines der erfolgreichsten E-Commerce-Unternehmen Europas und Deutschlands größter Möbel-Onlinehändler. Mit Mut, Leidenschaft und Offenheit für Veränderung investieren wir in neue Technologien und entwickeln unser Geschäftsmodell zur Plattform weiter. Immer im Mittelpunkt: unsere Kund*innen und das positive Einkaufserlebnis auf otto.de. Wir suchen Kolleg*innen, die neugierig und mutig sind. Technologiebegeistert. Innovationen ausprobieren und vorantreiben wollen. Und den Menschen in all seiner Vielfalt schätzen. Bei OTTO oder in der Otto Group Holding stehen unseren Kolleg*innen viele unterschiedliche Möglichkeiten zur Verfügung, das Arbeits- und Privatleben in Einklang zu bringen. Denn für jede*n bedeutet Spielraum für individuelle Lebensstile, persönliche Bedürfnisse und familiäre Ansprüche etwas anderes. OTTO unterstützt bei der individuellen Arbeitszeiteinteilung, um an der richtigen Stelle wertvolle Zeit für das Privatleben zu ermöglichen. Um das zu ermöglichen, wird bei OTTO mit unserer New-Work-Initiative viel bewegt. Vor allem verfolgen wir das Ziel, kollaboratives und flexibles Arbeiten in den Berufsalltag zu integrieren und die Selbstverantwortung jedes einzelnen zu stärken. Jede*r kann, darf und soll arbeiten wo, wann und wie es die für Aufgabenerfüllung am besten passt. Mehr Eindrücke via Social Media: https://www.instagram.com/otto_inside/ https://www.facebook.com/OTTOinside/ https://twitter.com/otto_de https://twitter.com/otto_tech Bei Fragen zu unseren Stellenausschreibungen oder deiner Bewerbung wende dich gern an uns unter [email protected] oder unter 040 64617850 – oder bei den Ansprechpartner*innen aus dem Recruitment. Bei fachlichen Fragen zu den einzelnen Ausschreibungen kannst du dich auch gern bei den jeweiligen Jobbotschafter*innen melden, die in den jeweiligen Bereichen arbeiten. Alle Kontaktinfos gibt's hier: otto.me/2nfQU8d Impressum: https://www.otto.de/unternehmen/de/impressum/index.php

What are the monthly traffic metrics for Otto?

6/mo Traffic Growth

-6.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

76M

Time on Site

5.7Mins

Bounce Rate

39%

How fast is Otto growing?

Otto has grown by 4.0% in the last 6 months according to SimilarWeb.

How do people interact with Otto?

Last month, Otto received 76M visitors who spent an average of 5.7 minutes on the website and visited 8.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Otto?

41.8M people (55%) visit Otto directly. 26.1M (34%) people search for them in Google. Whereas, 771.1k (1%) discover Otto through Facebook, Reddit, and YouTube. 1.4M (2%) visitors come from Otto's email newsletters. Finally, 902.5k (1.2%) people come from affiliates and or paid referrals.

Who uses Otto?

Otto's top market is the Germany and they receive 73M (96.2%) people.
Then the 2nd is Austria with 657.7k (0.9%).
The 3rd is is Switzerland with 477.1k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Otto's ads on Google?

Google Ads

OTTO: Kaufe Teppiche online - Entdecke die Produktvielfalt

https://www.otto.de/heimtextilien/teppiche/

Entdecke Teppiche spielend leicht in großer Auswahl. Shoppe jetzt auf OTTO.de! Lass dich inspirieren und entdecke die neusten Trends und Ideen. Große Markenauswahl.

Gefunden auf OTTO.de - Pfannen in großer Auswahl

https://www.otto.de/haushalt/pfannen/

Finde deine Inspiration bei OTTO und überzeuge dich von unserer vielfältigen Auswahl. Für dich ausgewählte Artikel: Entdecke die neusten Trends, Ideen & Top Marken.

OTTO: Kaufe Stehlampen online - Entdecke die Produktvielfalt

https://www.otto.de/lampen/stehlampen/

Entdecke Stehlampen spielend leicht in großer Auswahl. Shoppe jetzt auf OTTO.de! Lass dich inspirieren und entdecke die neusten Trends und Ideen. Neukundengutschein.

Keyword: stehlampe

OTTO: Kaufe Ledersofas online - Entdecke die Produktvielfalt

https://www.otto.de/moebel/sofas/ledersofas/

Entdecke Ledersofas spielend leicht in großer Auswahl. Shoppe jetzt auf OTTO.de! Lass dich inspirieren und entdecke die neusten Trends und Ideen. Kostenlose Materialmuster.

Keyword: ledersofa

OTTO: Kaufe Bürostühle online - Entdecke die Produktvielfalt

https://www.otto.de/moebel/stuehle/buerostuehle/

Entdecke Bürostühle spielend leicht in großer Auswahl. Shoppe jetzt auf OTTO.de! Lass dich inspirieren und entdecke die neusten Trends und Ideen. Kontaktlose Lieferung.

What do Otto's customers say about them?

Review Score

4.1/5

Total Reviews

65052

Info

OTTO

[email protected]

040 - 3603 3603

Hamburg

5 Star
25.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
65.0%
Read reviews that mention
Maria

They really don't respect the delivery…

Reviewed on 2021-05-16T13:42:28

They really don't respect the delivery dates. Second time this happens, when they postpone a delivery,this time for more than 1.5 months.
read more
ample

slow purchase confirmation and delivery

Reviewed on 2021-05-14T15:07:38

slow delivery, very late execution.... and worst of all Otto uses Hermes as a parcel service...which is terrible. Never again with you Otto
read more
Vijithra Viji

Pant is not quality I have used once…

Reviewed on 2021-05-12T14:00:51

Pant is not quality I have used once spoiled stitches was removed automatically at my working place Iits shame to me.I am 40 yes old this is the 1st incident to me so many branded I used I never faced this like issue. Waste of money and waste of selection time expecting revert against this mail 9677143455
read more
Mehmet Ünlü

Super online Shop

Reviewed on 2021-05-10T19:50:13

Super online Shop
Pinay Chica Chem

Worst costumer service ever!!!

Reviewed on 2021-05-06T08:06:46

Worst costumer service ever!!!! I’m pissed the lady on the line putting me on hold for almost 15 mins.I have no time to be that long on the phone! I got other stuff to do.
read more
Marc

[SOLVED] Callcenter giving out false informations

Reviewed on 2021-05-06T08:05:12

The price of a fridge that I wanted to buy got (seemingly permanently) reduced by over 10% (100€+).I called them and they told me that its right and permanently reduced. Now, a week later, the price is back up to its original and they just told me "Yea that were false informations that my collegue gave you. Nothing we can do". EDIT: Had a nice chat and got the problem solved. Thanks
read more
Cecilia Lee-Endres

Otto is great.But free gifts chosen thereafter are not followed on.

Reviewed on 2021-05-05T20:45:21

I've ordered from Otto and so far delivery and sending back orders have been easy, no problems at all.However this time after my order there was an option of a free gift- which I chose the Main Post newspaper for a free 2 weeks delivery. Well the Main Post sent me a letter to say this was denied as they sent me a 2 week trial last time (or once last year too) and because I was not 'begeistert', which means I did not subscribe to Main Post that's why this has been denied. Why offer it as a gift if you are not going to honour it??? Can't blame it on Otto. Regardless I could then have chosen another free gift. - Well Main Post I'm never ever recommending or choosing you as a free gift again. - the articles are boring that's why I did not subscribe even online!!!
read more
Jan-niclas Reese

Ordered a dishwasher, Broken, poor support

Reviewed on 2021-05-05T10:42:07

Ordered a dishwasher, unfortunately the screw to integrate in the rest of the kitchen was broken.Otto offered me 40€ payback (after more than one week of waiting for a response), which is absolutely ridiculous for not being able to integrate it seamless. Poor customer service, can't recommend ordering at Otto. I, at least, won't do that ever again.
read more

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