Review (August 2025)

Live australia’s story through adventure holidays, drives, guided tours, and cultural experiences in queensland’s outback. there are so many adventures to discover through queensland, the true gateway to australia's outback region.

51.67M

Estimated Revenue

61.89k

Website Visitors

4/5

Trustpilot Score

What do we know about Outback Queensland Tourism Association?

Estimated Revenue (2020)

$51.67M

Total Employees

9

Industry

Leisure Travel Tourism

Location

Longreach, Australia

About

Outback Queensland Tourism Association: Live Australia’s story through adventure holidays, drives, guided tours, and cultural experiences in Queensland’s outback. There are so many adventures to discover through Queensland, the true gateway to Australia's outback region.

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What is Outback Queensland Tourism Association's Revenue?

Outback Queensland Tourism Association's estimated revenue for 2024 is $51.67M.

What does Outback Queensland Tourism Association do?

The Outback Queensland Tourism Association (OQTA) is a Regional Tourism Organisation (RTO) in Queensland. OQTA is a private sector membership based organisation. Members include accommodation providers, attractions businesses, tours and cruises, hospitality outlets, sporting facilities, meetings facilities and many other tourism-related businesses as well as Local Government Authorities. OQTA has a Board of private sector industry stakeholder directors and representatives of the Regional Development Organisations in Western Queensland. OQTA strongly believes that their board have the exceptional business and marketing skills to guide a strategy to benefit and grow the region's tourism industry results.

What are the monthly traffic metrics for Outbackqueensland?

6/mo Traffic Growth

-21.00%

All Time Traffic Growth

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Monthly Hits

62k

Time on Site

0.9Mins

Bounce Rate

50%

How fast is Outbackqueensland growing?

Outbackqueensland has grown by -28.0% in the last 6 months according to SimilarWeb.

How do people interact with Outbackqueensland?

Last month, Outbackqueensland received 62k visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Outbackqueensland?

8.8k people (14%) visit Outbackqueensland directly. 49.7k (80%) people search for them in Google. Whereas, 1.3k (2%) discover Outbackqueensland through Facebook, Reddit, and YouTube. 272.3 (0%) visitors come from Outbackqueensland's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Outbackqueensland?

Outbackqueensland's top market is the Australia and they receive 56.3k (90.9%) people.
Then the 2nd is New Zealand with 1k (1.7%).
The 3rd is is France with 822.6 (1.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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