Paizo: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Join the pathfinder and starfinder roleplaying game community. from dice, maps, and subscriptions to the latest hardcover, you’ll find it all at paizo.com.

9.55M

Estimated Revenue

652.5k

Website Visitors

3.3/5

Trustpilot Score

What do we know about Paizo Inc.?

Estimated Revenue (2020)

$9.55M

Total Employees

140 Founded

2002

Industry

Publishing

Location

Redmond, United States

About

Paizo Inc.: Join the Pathfinder and Starfinder roleplaying game community. From dice, maps, and subscriptions to the latest hardcover, you’ll find it all at paizo.com.

Social Links

Alexa Ranking: 107441

What is Paizo Inc.'s Revenue?

Paizo Inc.'s estimated revenue for 2024 is $9.55M.

What does Paizo Inc. do?

Paizo Inc. is publisher of the award-winning Pathfinder Roleplaying Game, Pathfinder Adventure Card Game, Pathfinder Tales novels, Starfinder science-fantasy Roleplaying Game, as well as board games and accessories. The Pathfinder world, in which players take on the role of brave adventurers fighting to survive in a world beset by magic and evil, is currently translated into eight languages, and has been licensed for comic book series, graphic novels, toys, and apparel. For more information on Pathfinder, visit: http://paizo.com/pathfinderRPG. In August of 2017, Paizo released Starfinder, its science-fantasy roleplaying game. Starfinder quickly turned into Paizo's best-selling product ever released at the Gen Con game fair, selling out within the first 6.5 hours of release. To learn more about Starfinder, visit: http://paizo.com/starfinder/. Paizo.com is also a leading online hobby retail store, offering tens of thousands of products from a variety of publishers to customers all over the world. You can explore the wonder of the store at http://paizo.com/store/. In the 15+ years since its founding, Paizo Publishing has received more than 100 major awards and has grown to become one of the most influential companies in the hobby games industry. Like us on Facebook: https://www.facebook.com/paizo/ Follow us on Twitter: https://twitter.com/paizo

What are the monthly traffic metrics for Paizo?

6/mo Traffic Growth

-9.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

653k

Time on Site

4.1Mins

Bounce Rate

56%

How fast is Paizo growing?

Paizo has grown by -34.8% in the last 6 months according to SimilarWeb.

How do people interact with Paizo?

Last month, Paizo received 653k visitors who spent an average of 4.1 minutes on the website and visited 3.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Paizo?

253.1k people (39%) visit Paizo directly. 305.7k (47%) people search for them in Google. Whereas, 50.8k (8%) discover Paizo through Facebook, Reddit, and YouTube. 7.8k (1%) visitors come from Paizo's email newsletters. Finally, 43.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Paizo?

Paizo's top market is the United States and they receive 340k (52.1%) people.
Then the 2nd is Finland with 37.4k (5.7%).
The 3rd is is Canada with 30.3k (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Paizo's ads on Google?

Google Ads

Paizo.com | Epic Tabletop Fantasy | Pathfinder Roleplaying Game‎

http://paizo.com/pathfinder/rpg

Classic Dungeons. Legendary Dragons. Friendships That Last A Lifetime.

Pathfinder Roleplaying Game: Unleash Your Hero | Paizo

https://paizo.com/pathfinder

Create Friendships That Last a Lifetime. Play on tabletop, your favorite game store, on virtual tabletop, or at conventions. Advanced Player Guide. Beginner Box. Character Folio. Pathfinder Core Rulebook. Brands: Pathfinder Society, Adventure Paths, Player Companions.

Keyword: paizo

Paizo.com | Pathfinder Roleplaying Game | Epic Tabletop Fantasy‎

https://paizo.com/pathfinder

Build Friendships That Last a Lifetime. Play on Tabletop, Virtual Tabletops, Your local game store, and at Conventions Worldwide. Beginner Box. Pathfinder Core Rulebook. Advanced Player Guide. Character Folio. Brands: Pathfinder Society, Adventure Paths,

Paizo.com - Pathfinder

https://paizo.com/pathfinder

Create Friendships That Last a Lifetime. Play on tabletop, your favorite game store, on virtual tabletop, or at conventions. Beginner Box. Pathfinder Core Rulebook. Advanced Player Guide. Character Folio. Brands: Pathfinder Society, Adventure Paths.

Pathfinder Roleplaying Game | Epic Tabletop Fantasy‎

https://paizo.com/pathfinder/rpg

Join the Second Edition Playtest! Advanced Player Guide. Beginner Box. Pathfinder Core Rulebook. Character Folio. Brands: Pathfinder Society, Adventure Paths, Player Companions.

What do Paizo's customers say about them?

Review Score

3.3/5

Total Reviews

1 Info

Paizo

5 Star

0.0%

4 Star

0.0%

3 Star

0.0%

2 Star

100.0%

1 Star

0.0%

Read reviews that mention

Klemen Hrovat

Not serious

Reviewed on 2018-05-31T07:39:08

I placed an order for one item that was available in their show. My order was on pending status from 8th May until now (31th May).

Mulesoft

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Review (August 2025)

Join the pathfinder and starfinder roleplaying game community. from dice, maps, and subscriptions to the latest hardcover, you’ll find it all at paizo.com.

Estimated Revenue (2020)

$9.55M

Total Employees

140

Founded

2002

Industry

Publishing

Location

Redmond, United States

About

Paizo Inc.: Join the Pathfinder and Starfinder roleplaying game community. From dice, maps, and subscriptions to the latest hardcover, you’ll find it all at paizo.com.

Social Links

What is Paizo Inc.'s Revenue?

Paizo Inc.'s estimated revenue for 2024 is $9.55M.

What does Paizo Inc. do?

6/mo Traffic Growth

-9.30%

All Time Traffic Growth

Monthly Hits

653k

Time on Site

4.1Mins

Pages per Visit

3.0

Bounce Rate

56%

How fast is Paizo growing?

Paizo has grown by -34.8% in the last 6 months according to SimilarWeb.

How do people interact with Paizo?

Last month, Paizo received 653k visitors who spent an average of 4.1 minutes on the website and visited 3.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Paizo?

253.1k people (39%) visit Paizo directly. 305.7k (47%) people search for them in Google. Whereas, 50.8k (8%) discover Paizo through Facebook, Reddit, and YouTube. 7.8k (1%) visitors come from Paizo's email newsletters. Finally, 43.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Paizo?

Paizo's top market is the United States and they receive 340k (52.1%) people.Then the 2nd is Finland with 37.4k (5.7%).The 3rd is is Canada with 30.3k (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.3/5

Total Reviews

1

Info

Read reviews that mention

Not serious

Paizo's top market is the United States and they receive 340k (52.1%) people.
Then the 2nd is Finland with 37.4k (5.7%).
The 3rd is is Canada with 30.3k (4.6%).