Review (August 2025)

A wealth of trusted information on pregnancy, baby care and parenting tips. find the right diaper for every stage of your baby's development at pampers.com.

10k

Estimated Revenue

4.53M

Website Visitors

4/5

Trustpilot Score

What are the monthly traffic metrics for Pampers?

6/mo Traffic Growth

-24.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

0.9Mins

Bounce Rate

77%

How fast is Pampers growing?

Pampers has grown by -16.6% in the last 6 months according to SimilarWeb.

How do people interact with Pampers?

Last month, Pampers received 5M visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.

How do people find Pampers?

535.7k people (12%) visit Pampers directly. 3.8M (85%) people search for them in Google. Whereas, 12.4k (0%) discover Pampers through Facebook, Reddit, and YouTube. 24.9k (1%) visitors come from Pampers's email newsletters. Finally, 78.3k (1.7%) people come from affiliates and or paid referrals.

Who uses Pampers?

Pampers's top market is the United States and they receive 2.6M (56.9%) people.
Then the 2nd is India with 326.6k (7.2%).
The 3rd is is Japan with 195.6k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Pampers's ads on Google?

Google Ads

Pampers® Swaddlers - pampers.com‎

http://www.pampers.com/en-us/diapers-wipes/pampers-swaddlers-diapers?&utm_source=google&utm_medium=cpc&utm_campaign=Pampers_Search_Category Interest.Exact&utm_term=size 1 diapers&utm_content=sNTBWWw4i|dc_size 1 diapers_e_51450947635_

Pampers® Softest Diaper w/ Up to 12 Hours of Overnight Protection. Types: Newborn Diapers, Sizes 1-5, Swimming Diapers, Training Pants, Night Wear for Boys

Pampers® Diapers Swaddlers - Our Best Comfort & Protection‎

https://www.pampers.com/en-us/diapers-wipes/pampers-swaddlers-diapers

Wrap Your Baby in Pampers® Swaddlers. The #1 Choice of Hospitals. Learn More.

Pampers® Diapers | Special Offers & Coupons‎

https://www.pampers.com/en-us/diapers-wipes/pampers-swaddlers-diapers

Our Diapers and Wipes Are Made With Carefully Selected & Evaluated Materials. Wrap Your Baby...

Printable Baby Shower Games | Download Now For Free | pampers.com‎

https://www.pampers.com/en-us/pregnancy/baby-shower/printable-baby-shower-games

Planning a baby shower? Discover themes, gender reveal ideas & much more! Games. Registry Checklist. Decoration & Invitations. Planning Checklist. Types: Diapers Newborn (0-6), Diapers Baby (6-12), Diapers Toddler

Pampers Newborn Diapers - Newborn Diapers - pampers.com

https://www.pampers.com/en-us/diapers-wipes

Pampers diapers are designed to keep your newborn baby dry, clean, and comfortable.

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