Plaid: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.

87M

Estimated Revenue

1.23M

Website Visitors

4/5

Trustpilot Score

What do we know about Plaid?

Estimated Revenue (2020)

$87M

Total Funding

$734.3M

Total Employees

710 Founded

2013

Industry

Computer Software

Last Funding Date

Series D Apr 2021

Location

San Francisco, United States

About

Plaid: Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.

Social Links

Alexa Ranking: 9370

What is Plaid's Revenue?

Plaid's estimated revenue for 2024 is $87M.

What does Plaid do?

Plaid is used by thousands of digital financial apps and services like Betterment, Expensify, Microsoft and Venmo, and by many of the largest banks to make it easy for consumers to connect their financial accounts with the apps and services they want to use. Plaid connects with over 11,000 financial institutions across the U.S, Canada and Europe. The company was founded in 2013 by Zach Perret and William Hockey and is headquartered in San Francisco, CA. At Plaid, we have diverse backgrounds and skills, but we're all passionate about building a more efficient and inclusive financial infrastructure—together.

What are the monthly traffic metrics for Plaid?

6/mo Traffic Growth

-28.90%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

3.2Mins

Bounce Rate

53%

How fast is Plaid growing?

Plaid has grown by -20.4% in the last 6 months according to SimilarWeb.

How do people interact with Plaid?

Last month, Plaid received 1M visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Plaid?

431k people (35%) visit Plaid directly. 304.5k (25%) people search for them in Google. Whereas, 29k (2%) discover Plaid through Facebook, Reddit, and YouTube. 10.8k (1%) visitors come from Plaid's email newsletters. Finally, 4.6k (0.4%) people come from affiliates and or paid referrals.

Who uses Plaid?

Plaid's top market is the United States and they receive 983.6k (79.8%) people.
Then the 2nd is United Kingdom with 44.3k (3.6%).
The 3rd is is Canada with 28.8k (2.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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