Review (August 2025)

Compare insurance policies offered by various insurers in india & buy insurance policy online. get instant quotes & save huge on premiums.

29.83M

Estimated Revenue

10.01M

Website Visitors

2.7/5

Trustpilot Score

What do we know about PolicyBazaar.com?

Estimated Revenue (2020)

$29.83M

Total Funding

$716.6M

Total Employees

3700

Founded

2008

Industry

Insurance

Last Funding Date

Private Equity Mar 2021

Location

Gurugram, India

About

PolicyBazaar.com: Compare insurance policies offered by various insurers in India & buy insurance policy online. Get instant quotes & save huge on premiums.

Social Links

Alexa Ranking: 2979

What is PolicyBazaar.com's Revenue?

PolicyBazaar.com's estimated revenue for 2024 is $29.83M.

What does PolicyBazaar.com do?

PolicyBazaar.com is India's prominent online life insurance and general insurance aggregator. We are specialized in making comparative analysis of the insurance products. The basis for the comparison is price, quality and key benefits. Based on user input's, various options in the desired insurance product are showcased to him/her. To facilitate the user understanding of the products, there are special segments like "knowledge.policybazaar" and "ask.policybazaar". Under these segments, customer queries are answered and information about new insurance products and trends are shared with the users. PolicyBazaar.com has built strong relationships with all prominent public and private insurance companies across India. Our partners are from life insurance, health insurance, car insurance, travel insurance, corporate insurance and loan sectors. We pride our self in the relationship we share with our partners. We utilize these partnerships to: • Streamline our knowledge and business operations • Show prices directly from the insurers. • Compare the policies with complete details • Provide the facility of buying insurance online

What are the monthly traffic metrics for Policybazaar?

6/mo Traffic Growth

-12.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

10M

Time on Site

4.9Mins

Bounce Rate

62%

How fast is Policybazaar growing?

Policybazaar has grown by -13.7% in the last 6 months according to SimilarWeb.

How do people interact with Policybazaar?

Last month, Policybazaar received 10M visitors who spent an average of 4.9 minutes on the website and visited 7.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Policybazaar?

2.6M people (26%) visit Policybazaar directly. 6.8M (68%) people search for them in Google. Whereas, 112.6k (1%) discover Policybazaar through Facebook, Reddit, and YouTube. 86k (1%) visitors come from Policybazaar's email newsletters. Finally, 251k (2.5%) people come from affiliates and or paid referrals.

Who uses Policybazaar?

Policybazaar's top market is the India and they receive 9M (89.9%) people.
Then the 2nd is United States with 276.6k (2.8%).
The 3rd is is United Arab Emirates with 151.5k (1.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Policybazaar's ads on Google?

Google Ads

NRI Investment Plans in India - Invest ₹18k/m & Get 2 Cr

https://investmentlife.policybazaar.com/prequote-ulip?offerid=37

Invest Rs.18000 Per Month & Get 2 Cr Return. Zero Allocation Charges. Zero Capital Gain Tax Unlike 10% in Mutual Fund. Capital Protection. Lowest Premium. Zero Commission Plans. Tax Benefit Under Sec 80C. Loyalty Addition. Double Tax Benefits.

NRI Investment Plans in India | Invest ₹18k/m & Get 2 Cr*

https://investmentlife.policybazaar.com/prequote-ulip

Invest in Equity Markets to Maximize your Returns + Zero Allocation Charges. Zero Capital Gain Tax Unlike 10% in Mutual Fund. High Return Investments. Tax Benefit Under Sec 80C. 30+ Investment Offers. Types: Child Education Plan, Child Life Insurance, Growth Plan.

Top Investment Plans for NRI | Invest ₹18K/M & Get ₹2.5 Cr*‎

http://investmentlife.policybazaar.com/?offerid=39&planType=2&pb_source=google&pb_medium=ppc&pb_term=pb_campaign=investment-LIC-Campaign-NRI

Buy DIRECT Plans w/ Zero commission & get higher returns. Compare investment Plan Online. Get the Benefits of Equity Markets without taking on the Risk. Grow your Saving! Double Tax Benefits.

PolicyBazaar.com - Compare Insurance Policies

https://www.policybazaar.com/?pb_source=google_brand&pb_medium=ppc&pb_term=Policy%20bazaar&pb_campaign=Policy_Bazaar00Brand

One-Stop Destination For All Your Online Insurance & Financial Needs. Compare Quotes from Top Insurers. Easy Online Process & Get PolicyBazaar Expert Advice Now. Compare 250+ Plans. 40+ Instant Quotes. 6Lac + Happy Customers. Support Assistance.

NRI Investment Plans in India - Invest ₹18k/m & Get 2 Cr

https://investmentlife.policybazaar.com/

Invest Rs.18000 Per Month & Get 2 Cr Return. Zero Allocation Charges. Zero Capital Gain Tax Unlike 10% in Mutual Fund. Capital Protection. Lowest Premium. Zero Commission Plans. Waiver Of Premium onDeath. Free Premium Redirection. Systematic Transfer.

What do Policybazaar's customers say about them?

Review Score

2.7/5

Total Reviews

5

Info

Policybazaar
5 Star
20.0%
4 Star
0.0%
3 Star
20.0%
2 Star
0.0%
1 Star
60.0%
Read reviews that mention
mohammed mirza

Dont got with this company.

Reviewed on 2021-02-14T12:47:44

Dont got with this company. they will help you to buy a policy but after that dont care if the policygoes live and active or not (application No 6089558329)i have been chasing them from a year and no one is responding or calling back but when i go to new policy i keep getting calls 4 times a day and to resolve no one is responding by calls or emails.
read more
Raymond

Scammer! Fraudsters! Cheaters

Reviewed on 2021-02-08T14:19:09

Poor customer service, their emails never worked always sending error, they took 45mins on call to send one email and provide me the refund reference number,when i told them to advise her manager name she put me again on hold for 15mins to check with her so called manager (Amrapali Gupta) wether she can give her name or not, neither they have any procedure to transfer the call to supervisor or manager , what they have been advised to arrange call back or write an email to them and wait for their response, whenever they want to do..Its been more than one month now and they never contact and informed that ur refund has been processed or delayed, you have to beg for your own money. Fraudsters chaters scammers,,,do not book or renew your policies here..check reviews before you do..
read more
vasunyl vasu

Be careful with Policybazaar

Reviewed on 2020-08-15T18:04:51

I have planned to renew a policy that expired 1 year back ( Vehicle sitting in garage).Policy bazaar seems to be choice went a head and booked policy, during the purchase one of the employee assisted, he has made few changes and provided a discount ( here is the fault they say). I disclosed the current policy details over chat as well. He did confirmed we have a 20% discount. I went a head and proceeded with Quote link, made payment - Booking Date 09-Aug-2020 Booking ID 320639401 Application No 241986365E175 ***** **some Good govt insurance company ** Comprehensive Policy Your Premium ₹7,528 Yearly ***************************************************************** After follow up for a week (15 Aug 2020) ,they say the previous policy expired and not eligible for No claim bonus ( their sales person set this earlier). No clarity what will be done on the policy. I am in limbo state now, be careful and be clear before you proceed.
read more
Sourav Kumar

I had taken a policy with them for over…

Reviewed on 2020-05-25T11:20:05

I had taken a policy with them for over 4 years paying a lot of money for their silver cover.when I had surgery done and submitted bills for reimbursement then they were not replying regarding the same and I called them so many times and finally they approved and finalize everything so please be specific about the policy.
read more
Jessica khan

very good sarvice

Reviewed on 2019-10-03T07:15:08

very good sarvice

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