Review (August 2025)

Essaying the pop culture that matters since.

70M

Estimated Revenue

436.26k

Website Visitors

4/5

Trustpilot Score

What do we know about PopMatters?

Estimated Revenue (2020)

$70M

Total Employees

78

Founded

1999

Industry

Online Media

Location

Chicago, United States

About

PopMatters:

Social Links

Alexa Ranking: 417550

What is PopMatters's Revenue?

PopMatters's estimated revenue for 2024 is $70M.

What does PopMatters do?

PopMatters is an international magazine of cultural criticism. Our scope is broadly cast on all things pop culture, and our content is updated daily, Monday through Friday. We provide intelligent reviews, engaging interviews, and in-depth essays on most cultural products and expressions in areas such as music, television, films, books, video games, sports, theatre, the visual arts, travel, and the Internet. Since 1999, PopMatters has been providing smart readers with sharp, entertaining writing on a wide range of topics in pop culture, offering a refuge from the usual hype and gossip. PopMatters cultivates smart writers from the world-at-large. Our staff ranges from the multiple-degreed and/or well traveled, to young writers of high caliber, to ‘seasoned' folks who punch the 9-5 clock, regardless of what type of degree, if any, they may hold. PopMatters recognizes that creative, compassionate intellectuals reside in all levels of society, in all types of societies, and we value their ability to provide intelligent, entertaining cultural criticism in the form of thoughtful, magazine-style essays. Many of our writers are called upon for their opinion by notable members of the media such as the BBC, NPR, MSNBC, Radio Australia, and VH1. Publications such as USA Today.com, Alternet.org, and Imdb.com regularly pick up links to PopMatters articles and post quotes from PopMatters writers. Our articles are also indexed by all English language Google News sites and by NewsNow in the UK. Naturally, this value for our staff and our content extends to great respect for our readers, who also hail from many parts of the world, are inquisitive and savvy, and bring many experiences and expectations to this magazine. Our intent is to reach the broadest possible audience with intelligent and thought-provoking writing that is often not readily available within the mainstream mass media. We currently have over 1 million unique readers per month, and counting.

What are the monthly traffic metrics for Popmatters?

6/mo Traffic Growth

-2.10%

All Time Traffic Growth

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Monthly Hits

436k

Time on Site

0.6Mins

Bounce Rate

75%

How fast is Popmatters growing?

Popmatters has grown by 35.4% in the last 6 months according to SimilarWeb.

How do people interact with Popmatters?

Last month, Popmatters received 436k visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 75% of people bounce on the first visit.

How do people find Popmatters?

88.1k people (20%) visit Popmatters directly. 307.1k (70%) people search for them in Google. Whereas, 15.8k (4%) discover Popmatters through Facebook, Reddit, and YouTube. 174.7 (0%) visitors come from Popmatters's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Popmatters?

Popmatters's top market is the United States and they receive 190k (43.6%) people.
Then the 2nd is United Kingdom with 28.7k (6.6%).
The 3rd is is Canada with 24.6k (5.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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