Review (August 2025)

Priority pass is the world’s largest independent airport lounge access programme

405.7M

Estimated Revenue

1.15M

Website Visitors

3.4/5

Trustpilot Score

What do we know about Priority Pass?

Estimated Revenue (2020)

$405.7M

Total Employees

50

Founded

1992

Industry

Leisure Travel Tourism

About

Priority Pass: Priority Pass is the world’s largest independent airport lounge access programme

Social Links

Alexa Ranking: 32119

What is Priority Pass's Revenue?

Priority Pass's estimated revenue for 2024 is $405.7M.

What does Priority Pass do?

Priority Pass is the original and market-leading airport experiences programme. It provides discerning frequent travellers access to over 1300 lounges and airport experiences in over 650 airports across 149 countries, including a growing number of airport dining and spa offerings worldwide that can be accessed in the same way as lounges. Using the Priority Pass app for iOS and Android, Members can quickly and easily discover locations welcoming Priority Pass, instantly check their visit entitlement and use their Digital Membership Card to access airport lounges and experiences. Priority Pass is operated by Collinson, a global leader in travel experience and loyalty. Collinson delivers exceptional travel, insurance and assistance products that differentiate value propositions, and loyalty solutions that win deeper, more valuable customer relationships. For over 30 years, we've been chosen by the world's leading payment networks, 1400+ banks, 90+ airlines and 20+ hotel groups to craft customer experiences that win competitive edge. This enables them to acquire, engage and retain the most profitable, but most demanding customers.

What are the monthly traffic metrics for Prioritypass?

6/mo Traffic Growth

3.80%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

3.2Mins

Bounce Rate

39%

How fast is Prioritypass growing?

Prioritypass has grown by -36.2% in the last 6 months according to SimilarWeb.

How do people interact with Prioritypass?

Last month, Prioritypass received 1M visitors who spent an average of 3.2 minutes on the website and visited 4.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Prioritypass?

355.3k people (31%) visit Prioritypass directly. 688.3k (60%) people search for them in Google. Whereas, 7.9k (1%) discover Prioritypass through Facebook, Reddit, and YouTube. 8.8k (1%) visitors come from Prioritypass's email newsletters. Finally, 14.6k (1.3%) people come from affiliates and or paid referrals.

Who uses Prioritypass?

Prioritypass's top market is the United States and they receive 675k (58.7%) people.
Then the 2nd is Canada with 51.5k (4.5%).
The 3rd is is United Kingdom with 40.4k (3.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Prioritypass's customers say about them?

Review Score

3.4/5

Total Reviews

1337

Info

Priority Pass
5 Star
45.0%
4 Star
15.0%
3 Star
5.0%
2 Star
10.0%
1 Star
25.0%
Read reviews that mention
kS

Priority pass

Reviewed on 2021-05-29T14:58:33

Excellent service
Xuan Hung Nguyen

Your service is very good

Reviewed on 2021-05-29T13:09:42

Your service is very good ! Tks .
Sergio Alfonso Lara Olmos

Poor conditions of furniture and dirty…

Reviewed on 2021-05-29T12:39:19

Poor conditions of furniture and dirty ... Long time waiting for space at Monterrey airport terminal C.(More than 30 mins)
read more
marta jiterman

Good experience!

Reviewed on 2021-05-28T11:44:42

We had a very good experience at the lounge. People were very nice
Goran Vas

Extremely helpful and enjoy using it.

Reviewed on 2021-05-28T11:09:03

Extremely helpful and enjoy using it.
Gen

Very nice customer service

Reviewed on 2021-05-28T03:12:40

Very nice customer service
Michael Mayclin

I would suggest beds and a separate…

Reviewed on 2021-05-28T01:03:58

I would suggest beds and a separate area for people with children
Manish Patel

Terrible services (takes your money and no extension)

Reviewed on 2021-05-27T21:32:40

I have contacted Priority Pass multiple times by email and phone to request a further extension to my membership and no help.I have traveled to UK frequently during the last year but have been unable to access any lounge due to COVID. Online they say lounges are open but once in the airport no lounge is open. I have prepaid for my visits during this year but have not been able to use my allowance or given any extension. I asked for an extension but Priority Pass flatly refused to extend and I have lost my money. I will not renew membership of recommend them to anyone. I am very disappointed after spending soo much money on them. I emailed and they didn't acknowledge it and they said to call. I called and they had me on hold forever. Its a lose lose situation. Save your money and don't buy/renew!!!
read more

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