Review (August 2025)

Propublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

26.52M

Estimated Revenue

3.4M

Website Visitors

3.2/5

Trustpilot Score

What do we know about ProPublica?

Estimated Revenue (2020)

$26.52M

Total Funding

$5.2M

Total Employees

190

Founded

2008

Industry

Media Production

Last Funding Date

Other Jan 2020

Location

New York, United States

About

ProPublica: ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.

Social Links

Alexa Ranking: 6439

What is ProPublica's Revenue?

ProPublica's estimated revenue for 2024 is $26.52M.

What does ProPublica do?

ProPublica is an independent, nonprofit newsroom that produces investigative journalism with moral force. We dig deep into important issues, shining a light on abuses of power and betrayals of public trust — and we stick with those issues as long as it takes to hold power to account. With a team of more than 75 dedicated journalists, ProPublica covers a range of topics including government and politics, business, criminal justice, the environment, education, health care, immigration, and technology. We focus on stories with the potential to spur real-world impact. Among other positive changes, our reporting has contributed to the passage of new laws; reversals of harmful policies and practices; and accountability for leaders at local, state and national levels. Investigative journalism requires a great deal of time and resources, and many newsrooms can no longer afford to take on this kind of deep-dive reporting. As a nonprofit, ProPublica's work is powered primarily through donations. The vast bulk of the money we spend goes directly into world-class, award-winning journalism. We are committed to uncovering the truth, no matter how long it takes or how much it costs, and we practice transparent financial reporting so donors know how their dollars are spent. ProPublica was founded in 2007-2008 with the belief that investigative journalism is critical to our democracy. Our staff remains dedicated to carrying forward the important work of exposing corruption, informing the public about complex issues, and using the power of investigative journalism to spur reform.

What are the monthly traffic metrics for Propublica?

6/mo Traffic Growth

-27.50%

All Time Traffic Growth

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Monthly Hits

3M

Time on Site

1.4Mins

Bounce Rate

71%

How fast is Propublica growing?

Propublica has grown by -3.8% in the last 6 months according to SimilarWeb.

How do people interact with Propublica?

Last month, Propublica received 3M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Propublica?

1.2M people (35%) visit Propublica directly. 1.1M (31%) people search for them in Google. Whereas, 697.5k (20%) discover Propublica through Facebook, Reddit, and YouTube. 83.8k (2%) visitors come from Propublica's email newsletters. Finally, 1.8k (0.1%) people come from affiliates and or paid referrals.

Who uses Propublica?

Propublica's top market is the United States and they receive 2.8M (83.7%) people.
Then the 2nd is Canada with 101.5k (3.0%).
The 3rd is is United Kingdom with 52.3k (1.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Propublica's ads on Google?

Google Ads

Free 990 Filings - propublica.org‎

https://projects.propublica.org/nonprofits/

Free federal tax returns for more than 1.8 million nonprofit orgs. Executive Pay Data · 990 Lookup · Find an Org's EIN · See Budget Info

Nonprofit EIN Lookup - propublica.org‎

https://projects.propublica.org/nonprofits/

Look up nonprofit tax IDs in our free, comprehensive database. 990 Lookup. Executive Pay Data. See Budget Info. Find an Org's EIN.

Free 990 Filings | Should you donate? | Free Nonprofit Financials

http://projects.propublica.org/nonprofits

Review tax filings before you give; how do nonprofits spend their cash? Free federal tax returns for more than 1.8 million nonprofit orgs. Executive Pay Data. 990 Lookup. See Budget Info. Find an Org's EIN. Highlights: Newsletters Available, Media Center Available.

Track What Congress Does | Bills, Votes, Legislators‎

https://projects.propublica.org/represent/

Free, up-to-date details on what's happening in the House and Senate.

Keyword: bills in congress

Free 990 Filings - propublica.org‎

https://projects.propublica.org/nonprofits/

Free federal tax returns for more than 1.8 million nonprofit orgs. See Budget Info · Executive Pay Data · 990 Lookup · Find an Org's EIN

What do Propublica's customers say about them?

Review Score

3.2/5

Total Reviews

1

Info

ProPublica
5 Star
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4 Star
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3 Star
0.0%
2 Star
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1 Star
100.0%
Read reviews that mention
Matt

Borderline FAKE News

Reviewed on 2019-07-02T12:16:28

They make the claim on their website that "Investigative Journalism and News in the Public Interest".But when I read their articles, the content appears wildly lopsided and their facts are murky, at best. I don't see how such crummy journalism from Renee Dudley (emphasis on "dud") and Jeff Kaocould (emphasis on "could") be in the public's best interested. I would argue the quality of ProPulica's content is a tightrope between reality and how they want to twist the facts - borderline fake news.
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