Review (August 2025)

Helping individuals and institutions improve their financial wellness through life & health insurance, retirement services, annuities and investment products.

59.91B

Estimated Revenue

3.97M

Website Visitors

1.4/5

Trustpilot Score

What do we know about Prudential Financial?

Estimated Revenue (2020)

$59.91B

Total Employees

28000

Founded

1875

Industry

Financial Services

Location

Newark, United States

About

Prudential Financial: Helping individuals and institutions improve their financial wellness through life & health insurance, retirement services, annuities and investment products.

Social Links

Alexa Ranking: 24837

What is Prudential Financial's Revenue?

Prudential Financial's estimated revenue for 2024 is $59.91B.

What does Prudential Financial do?

Prudential Financial (NYSE:PRU) was founded on the belief that financial security should be within reach for everyone, and for over 140 years, we have helped our customers reach their potential and tackle life's challenges for now and future generations to come. Today, we are one of the world's largest financial services institutions, offering individual and institutional clients a wide array of financial products and services. With operations in the United States, Asia, Europe and Latin America, we are known for delivering on our promises to our customers, and are recognized as a trusted brand and one of the world's most admired companies. We also have one of the most recognized and trusted brand symbols: The Rock®, an icon of strength, stability, expertise and innovation. We measure our long-term success on our ability to deliver value for shareholders, meet customer needs, and attract and develop the best talent in our industry. We offer an inclusive work environment where employees can develop to their full potential, and give back to the communities where we live and work. (Pru.us/disclaimer)

What are the monthly traffic metrics for Prudential?

6/mo Traffic Growth

-8.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

4.7Mins

Bounce Rate

18%

How fast is Prudential growing?

Prudential has grown by -6.3% in the last 6 months according to SimilarWeb.

How do people interact with Prudential?

Last month, Prudential received 4M visitors who spent an average of 4.7 minutes on the website and visited 9.0 different pages per session. Overall, 18% of people bounce on the first visit.

How do people find Prudential?

2.7M people (68%) visit Prudential directly. 864k (22%) people search for them in Google. Whereas, 44.9k (1%) discover Prudential through Facebook, Reddit, and YouTube. 127.2k (3%) visitors come from Prudential's email newsletters. Finally, 60.6k (1.5%) people come from affiliates and or paid referrals.

Who uses Prudential?

Prudential's top market is the United States and they receive 3.9M (98.3%) people.
Then the 2nd is United Kingdom with 6.3k (0.2%).
The 3rd is is Canada with 5.9k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Prudential's ads on Google?

Google Ads

Prudential.com | Prudential® Retirement | Retirement Plan Information‎

https://www.prudential.com/financial-education/life-events/retire

Start Working On Tomorrow Today. Discover Prudential® Retirement Resources. Annuities. Income That Lasts. Financial Advice. Services: Investing Strategies, Financial Planning, Retirement Solutions, Life Insurance Insights.

Prudential.com - Prudential: Official Site‎

https://www.prudential.com/

Learn How Prudential Helps to Grow and Protect Your Wealth.

Prudential® Retirement Plans - Retirement Solutions Leader‎

http://www.retire.prudential.com/

Offering Better Retirement Outcomes For Your Clients. Learn About Prudential.

Prudential Retirement‎

https://www.prudential.com/employers/retirement

Offering Better Retirement Outcomes For Your Clients. Learn More Here.

Prudential Life Insurance - Simple And Easy To Apply

https://term.prudential.com/landing/life1?life_flow=prubranded

Contactless, Easy-To-Follow Application Process - You Can Get A Quote In Minutes! Prudential Term Life Insurance - One Of The Largest U.S. Insurers - Insuring Millions. Protect Your Loved Ones. Start Your Free Quote.

What do Prudential's customers say about them?

Review Score

1.4/5

Total Reviews

46

Info

Prudential Financial (USA)
5 Star
0.0%
4 Star
0.0%
3 Star
0.0%
2 Star
10.0%
1 Star
90.0%
Read reviews that mention
JingWen Tao

Uneducated Representative

Reviewed on 2021-05-17T20:23:55

company customer representatives are poorly trained on their product and IRS regulation on their retirement plans.Save your time talking to a representative. I've talked to a customer service representative about over contribution for my Roth IRA account, she keeps on telling me I'm not over contribution because my contribution for 401(k) is under the contribution limit set by IRS. Clearly we are talking about different retirement products here... I spend good 20 minutes educating the customer presentative of her company product that I finally give us. She's either too ignorant or too dump to understand...
read more
Dave Fellhoelter

Don't DO IT

Reviewed on 2021-05-17T16:50:03

Don't DO IT! You are Warned! Once they get your money you can Not get it Back! Good Luck getting a "Human"!Good Luck getting Help! Good Luck getting Back your Investment! Thank God! I do not NEED this Investment!
read more
Philip Antonucci

My Dad passed away in November

Reviewed on 2021-04-15T14:41:30

My Dad passed away in November, had a policy in his name,my mom wants to switch it over to her name,she has talked and submitted required documents, it's now April with 1or 2 responses at best with only runaround responses negative 4 stars here
read more
jason ryder

i lost a lot of money on too many payment i madebuy my mistack

Reviewed on 2021-04-06T16:13:34

they dont takecredit or debit card. for you payment .on saving or checking only.i sent a money orderthey did not credit me they cash it and keep my money and sent me two bill were not payed .one thired it finaly went thur.i got rip off.i,m oput of lot of money.i did it on the there payment line on the phone.icall them and told them what happen and got back wth me with a bad answer they miss upi had mypolicy since iwas born 1073 icall my rep for me never called me back ithink may the covid has somthing to do with it
read more
Ted Zobb

What happened to this once great…

Reviewed on 2021-03-29T15:15:52

What happened to this once great company. You can't reach anyone in the company. They push you to their offshore call center,you wait on hold excessively. I'm on hold right now, over 35 minutes and counting. When you do get connected their English is horrible, and they can't answer your questions. My Mother passed away seven months ago and I can't get any answers on her life insurance claim. I will never purchase another Prudential product and I will make sure that everyone that I know is aware of how bad this companies customer service has become.
read more
Hudson Wa

Horrible company

Reviewed on 2021-03-28T05:29:38

Horrible company
Dori Renee Peterson Moses

I have been on hold for 55 minutes now…

Reviewed on 2021-03-18T22:27:13

I have been on hold for 55 minutes now and their website is not working. It tells me I have an account and then asks for confirmation.When I type in the SAME email, it tells me it is not recognized.
read more
Anonymous

If I could give this company a negative…

Reviewed on 2021-03-12T13:17:09

If I could give this company a negative number I would. My mom is 80 so after paying on this policy since 1990 they canceled her policy stating the premiums wasn't paid for 1 month.Went back through bank documents and found the premium was paid but they wouldn't reinstate without all medical information showing she was healthy and clearly at 80 she has medical issues. Their customer service is also horrible. I called at almost 5 during the week then got hung up on so that representative didn't have to deal with me anymore. I also know a person who worked for them awhile ago and she said these are their standard practices to scam people and make money. Please do not use this company... you will regret it!
read more

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