Review (August 2025)

Pubmatic is a digital advertising technology company who empowers premium app developers and publishers to maximize their programmatic advertising business.

7.1M

Estimated Revenue

4.5M

Website Visitors

4/5

Trustpilot Score

What do we know about PubMatic?

Estimated Revenue (2020)

$7.1M

Total Funding

$63M

Total Employees

700

Founded

2006

Industry

Internet

Last Funding Date

Other Jun 2015

Location

Redwood City, United States

About

PubMatic: PubMatic is a digital advertising technology company who empowers premium app developers and publishers to maximize their programmatic advertising business.

Social Links

Alexa Ranking: 8600

What is PubMatic's Revenue?

PubMatic's estimated revenue for 2024 is $7.1M.

What does PubMatic do?

PubMatic fuels the endless potential of internet content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices.  Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 14 offices and eight data centers worldwide.

What are the monthly traffic metrics for Pubmatic?

6/mo Traffic Growth

29.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

0.9Mins

Bounce Rate

62%

How fast is Pubmatic growing?

Pubmatic has grown by 44.2% in the last 6 months according to SimilarWeb.

How do people interact with Pubmatic?

Last month, Pubmatic received 5M visitors who spent an average of 0.9 minutes on the website and visited 2.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Pubmatic?

1.8M people (40%) visit Pubmatic directly. 548k (12%) people search for them in Google. Whereas, 65.8k (1%) discover Pubmatic through Facebook, Reddit, and YouTube. 309.6k (7%) visitors come from Pubmatic's email newsletters. Finally, 1.5M (33.3%) people come from affiliates and or paid referrals.

Who uses Pubmatic?

Pubmatic's top market is the United States and they receive 2.5M (54.8%) people.
Then the 2nd is India with 705.1k (15.7%).
The 3rd is is Japan with 252.8k (5.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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