Purewow: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Purewow is the women's lifestyle destination dedicated to making your life easier, more interesting and of course, beautiful. elevate the everyday.

25.05M

Estimated Revenue

7.5M

Website Visitors

4/5

Trustpilot Score

What do we know about PureWow?

Estimated Revenue (2020)

$25.05M

Total Funding

$2.5M

Total Employees

55 Founded

2010

Industry

Internet

Last Funding Date

Seed May 2015

Location

New York, United States

About

PureWow: PureWow is the women's lifestyle destination dedicated to making your life easier, more interesting and of course, beautiful. Elevate the everyday.

Social Links

Alexa Ranking: 15568

What is PureWow's Revenue?

PureWow's estimated revenue for 2024 is $25.05M.

What does PureWow do?

PureWow is a digital lifestyle brand owned by Gallery Media Group, a media company focused on making positivity louder. At PureWow, we're dedicated to finding ways to make your life more inventive, beautiful and manageable. With a focus on Beauty, Food, Wellness, and Family, we meet you where you are in every part of your life. PureWow is the place to go to find out what eyeliner to buy, what dish to serve at your next dinner party, and how to finally book that sitter and plan an amazing date night. It's like the cool woman in the office who always has the best hair...but isn't too proud to tell you her secret. (She conditions first).

What are the monthly traffic metrics for Purewow?

6/mo Traffic Growth

-17.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

0.9Mins

Bounce Rate

74%

How fast is Purewow growing?

Purewow has grown by -16.7% in the last 6 months according to SimilarWeb.

How do people interact with Purewow?

Last month, Purewow received 8M visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 74% of people bounce on the first visit.

How do people find Purewow?

1.2M people (16%) visit Purewow directly. 5.5M (74%) people search for them in Google. Whereas, 373.1k (5%) discover Purewow through Facebook, Reddit, and YouTube. 98.1k (1%) visitors come from Purewow's email newsletters. Finally, 1.1k (0.0%) people come from affiliates and or paid referrals.

Who uses Purewow?

Purewow's top market is the United States and they receive 5.2M (68.7%) people.
Then the 2nd is Canada with 387.1k (5.2%).
The 3rd is is United Kingdom with 286.7k (3.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Purewow's ads on Google?

Google Ads

Tasty Keto Bread Exists - It's Time To Bring Back Bread

https://www.purewow.com/news/uprising-food-bread-review

2g Net Carbs & 6g of Protein. Keto-dieters, bread is no longer off-limits. We created our delicious recipe-perfected bread just for you — and deliver to your door. Sign Up For Emails. Multiple Payment Options. Chat Support Available.

Keyword: best keto bread

PureWow Holiday Pajamas - Your Biggest Fan for Women

https://www.purewow.com/

PureWow: Women's Fashion, Beauty, Life Hacks & Recipes. Start Your Own Holiday with PureWow.

Keyword: style diva

Tasty Keto Bread Exists - It's Time To Bring Back Bread

https://www.purewow.com/news/uprising-food-bread-review

Keyword: best keto bread recipe

The Best Keto Bread Stuffing? - 7 Net Carbs / Serving vs. 25+

https://www.purewow.com/recipes/keto-stuffing

Delivers before Thanksgiving and works with all levels of home chef. This is hero status! Sign Up For Emails. Chat Support Available. Multiple Payment Options.

Keyword: keto stuffed chicken

The Best Keto Bread Stuffing? - 7 Net Carbs / Serving vs. 25+

https://www.purewow.com/recipes/keto-stuffing

Delivers before Thanksgiving and works with all levels of home chef. This is hero status! Explore Features. View Recipes. Listen To Podcasts. Highlights: Gift Guides Available, Making Your Life Beautiful And Manageable, Digital Lifestyle Brand.

Keyword: keto stuffing

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Aventri’s event management platform enables thousands of brands to create engaging virtual, hybrid, and in-person events that connect people around the globe.... More

Review (August 2025)

Purewow is the women's lifestyle destination dedicated to making your life easier, more interesting and of course, beautiful. elevate the everyday.

Estimated Revenue (2020)

$25.05M

Total Funding

$2.5M

Total Employees

55

Founded

2010

Industry

Internet

Last Funding Date

Seed May 2015

Location

New York, United States

About

PureWow: PureWow is the women's lifestyle destination dedicated to making your life easier, more interesting and of course, beautiful. Elevate the everyday.

Social Links

What is PureWow's Revenue?

PureWow's estimated revenue for 2024 is $25.05M.

What does PureWow do?

6/mo Traffic Growth

-17.30%

All Time Traffic Growth

Monthly Hits

8M

Time on Site

0.9Mins

Pages per Visit

1.0

Bounce Rate

74%

How fast is Purewow growing?

Purewow has grown by -16.7% in the last 6 months according to SimilarWeb.

How do people interact with Purewow?

Last month, Purewow received 8M visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 74% of people bounce on the first visit.

How do people find Purewow?

1.2M people (16%) visit Purewow directly. 5.5M (74%) people search for them in Google. Whereas, 373.1k (5%) discover Purewow through Facebook, Reddit, and YouTube. 98.1k (1%) visitors come from Purewow's email newsletters. Finally, 1.1k (0.0%) people come from affiliates and or paid referrals.

Who uses Purewow?

Purewow's top market is the United States and they receive 5.2M (68.7%) people.Then the 2nd is Canada with 387.1k (5.2%).The 3rd is is United Kingdom with 286.7k (3.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Purewow's top market is the United States and they receive 5.2M (68.7%) people.
Then the 2nd is Canada with 387.1k (5.2%).
The 3rd is is United Kingdom with 286.7k (3.8%).