Review (August 2025)

Rick steves is america's leading authority on european travel. plan your own trip or take one of rick's value-packed european tours and vacations. everything you need is here.

4.44M

Estimated Revenue

1.17M

Website Visitors

4/5

Trustpilot Score

What do we know about Rick Steves' Europe?

Estimated Revenue (2020)

$4.44M

Total Employees

150

Founded

1980

Industry

Leisure Travel Tourism

Location

Edmonds, United States

About

Rick Steves' Europe: Rick Steves is America's leading authority on European travel. Plan your own trip or take one of Rick's value-packed European tours and vacations. Everything you need is here.

Social Links

Alexa Ranking: 56028

What is Rick Steves' Europe's Revenue?

Rick Steves' Europe's estimated revenue for 2024 is $4.44M.

What does Rick Steves' Europe do?

Our mission is to inspire, inform and equip Americans to have European trips that are fun, affordable and culturally broadening. We value travel as a powerful way to better understand and contribute to the world in which we live. We strive to keep our own travel style, our world outlook and our business practices consistent with these values.

What are the monthly traffic metrics for Ricksteves?

6/mo Traffic Growth

22.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.6Mins

Bounce Rate

70%

How fast is Ricksteves growing?

Ricksteves has grown by 17.5% in the last 6 months according to SimilarWeb.

How do people interact with Ricksteves?

Last month, Ricksteves received 1M visitors who spent an average of 3.6 minutes on the website and visited 2.0 different pages per session. Overall, 70% of people bounce on the first visit.

How do people find Ricksteves?

314.3k people (27%) visit Ricksteves directly. 799.2k (69%) people search for them in Google. Whereas, 27.8k (2%) discover Ricksteves through Facebook, Reddit, and YouTube. 6.1k (1%) visitors come from Ricksteves's email newsletters. Finally, 206.8 (0.0%) people come from affiliates and or paid referrals.

Who uses Ricksteves?

Ricksteves's top market is the United States and they receive 854.5k (73.3%) people.
Then the 2nd is Canada with 69.5k (6.0%).
The 3rd is is United Kingdom with 49.8k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ricksteves's ads on Google?

Google Ads

Rick Steves Travel Forum - Rick Steves Europe

https://community.ricksteves.com/travel-forum

Trip Reports: Rave or Rant about Your Vacation. Rick Steves Tours: a Community for Rick. Share Your Experience with the Services Offered in the Rick Steves Guides' Marketplace.

Rick Steves Europe - Rick Steves Travel Forum

https://community.ricksteves.com/travel-forum

Trip Reports: Rave or Rant about Your Vacation. Rick Steves Tours: a Community for Rick. Share Your Experience with the Services Offered in the Rick Steves Guides' Marketplace.

Keyword: rick steves reviews tours

Rick Steves Europe - Rick Steves Travel Forum

https://community.ricksteves.com/travel-forum

Trip Reports: Rave or Rant about Your Vacation. Rick Steves Tours: a Community for Rick. Share Your Experience with the Services Offered in the Rick Steves Guides' Marketplace.

Travel Clothesline | Portable Travel Clothesline | Online Store‎

https://store.ricksteves.com/shop/p/travel-clothesline

Dry your laundry anywhere. Six-foot, stretchy clothesline.

Keyword: travel clothesline

Rick Steves Travel Forum - Rick Steves Europe

https://community.ricksteves.com/travel-forum

Trip Reports: Rave or Rant about Your Vacation. Rick Steves Tours: a Community for Rick. Share Your Experience with the Services Offered in the Rick Steves Guides' Marketplace.

Keyword: review of rick steves tours

What do Ricksteves's customers say about them?

Review Score

4/5

Total Reviews

3

Info

Rick Steves
5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Traveler

Excellent tours!

Reviewed on 2020-07-15T03:05:50

I like that Rick Steves has created a community for his wonderful tour guides who are passionate about what they do,work hard and are well-compensated. The tours are really reasonably priced. They don't mark up their single supplements like so many other companies do. There are always unique experiences that you just can't get on your own. For me the only flaw is that the tour schedules are quite packed, there are a lot of guided tours and meals included. Personally I would prefer a little more freedom as well as my own time to explore.
read more
Minnie N

Fantastic tours, honest and ethical company

Reviewed on 2020-05-28T19:27:53

I’ve been on 5 Rick Steves tours so far and all of them have been fantastic. The guides are all personable and knowledgeable.The itineraries have been well-organized and well-planned. I wasn’t always comfortable with some of the small family run hotels we stayed but they’ve all been interesting and definitely not cookie cutter. The groups have been less than 30 people so there’s plenty of space to spread in the full size coach bus we ride in. Plus Rick Steves himself is honest and ethical. His is one of the few tour companies fully refunding for his cancelled tours during this pandemic and not just giving credit for future travel. I’ll definitely travel again on any Rick Steves tour in the future.
read more
PD McKenzie

Well run and affordable tours

Reviewed on 2020-05-02T13:49:31

I have gone on two tours with Rick Steves and both have been excellent, well-run tours.The accommodations did tend to vary from city to city, but overall his emphasize on family-run hotels with free breakfasts works well. I learned so much on my tours and made friends with great people.
read more

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