Review (April 2024)

Rogue fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the crossfit® games, arnold classic, and usa weightlifting. from power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more.

15.88M

Estimated Revenue

2.7M

Website Visitors

2.3/5

Trustpilot Score

What do we know about Rogue Fitness?

Estimated Revenue (2020)

$15.88M

Total Employees

460

Founded

2006

Industry

Sporting Goods

Location

Columbus, United States

About

Rogue Fitness: Rogue Fitness is the leading manufacturer in strength and conditioning equipment & an official sponsor of the CrossFit Games, Arnold Classic, and USA Weightlifting. From power racks, rigs, and barbells to shoes, apparel & accessories, our online store equips garage gyms, military, pros & more.

Social Links

Alexa Ranking: 9785

What is Rogue Fitness's Revenue?

Rogue Fitness's estimated revenue for 2023 is $15.88M.

What does Rogue Fitness do?

Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 1400 team members globally. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World's Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.

What are the monthly traffic metrics for Roguefitness?

6/mo Traffic Growth

27.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

3.6Mins

Bounce Rate

51%

How fast is Roguefitness growing?

Roguefitness has grown by -11.0% in the last 6 months according to SimilarWeb.

How do people interact with Roguefitness?

Last month, Roguefitness received 3M visitors who spent an average of 3.6 minutes on the website and visited 4.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Roguefitness?

1M people (37%) visit Roguefitness directly. 1.3M (50%) people search for them in Google. Whereas, 134.5k (5%) discover Roguefitness through Facebook, Reddit, and YouTube. 30.7k (1%) visitors come from Roguefitness's email newsletters. Finally, 32.3k (1.2%) people come from affiliates and or paid referrals.

Who uses Roguefitness?

Roguefitness's top market is the United States and they receive 2.3M (84.7%) people.
Then the 2nd is Canada with 61.2k (2.3%).
The 3rd is is United Kingdom with 31.4k (1.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Roguefitness's ads on Google?

Google Ads

Assault Bike - Ships Free from Rogue Fitness - roguefitness.com‎

https://www.roguefitness.com/assault-air-bike

The heavy duty version of the traditional fan bike. Advanced display. Shop now!

Concept 2 Rowers | Assembled in the USA | RogueFitness.com

https://www.roguefitness.com/black-concept-2-model-d-rower-pm5

Flywheel Design for Smooth Movement & Minimal Noise. Easy Set-Up, Simple Storage. Track Your Shipment From the Moment You Order to Delivery With the Rogue Shipping...

Rogue Fitness Equipment | American Made & Built to Last‎

https://www.roguefitness.com/

Rating for roguefitness.com: 4.8 - Average delivery time: 1–3 days Shop Quality American Made Strength & Conditioning Equipment at Rogue Fitness. Daily Shipping Deals · Battle-Tested Gear · Fast Shipping · 3 Ships Free Items Types: CrossFit, Olympic Lifti

Concept 2 Rowers - Assembled in the USA - roguefitness.com‎

https://www.roguefitness.com/black-concept-2-model-d-rower-pm5

4.8 rating for roguefitness.com Flywheel Design for Smooth Movement & Minimal Noise. Easy Set-Up, Simple Storage Fast Shipping · Same Day Shipping · CrossFit Gear Models: Model E Rower - PM5, Model D Rower - PM5, SkiErg, BikeErg

Concept 2 Rower | C2 Ships flat rate from Rogue | roguefitness.com‎

https://www.roguefitness.com/black-concept-2-model-d-rower-pm5

Model D Rowing Ergometer. Advanced PM-5 Display. Ships flat rate in US 48. Assembled in the USA · Fast Shipping · CrossFit Gear · Same Day Shipping

What do Roguefitness's customers say about them?

Review Score

2.3/5

Total Reviews

33

Info

Rogue Fitness
5 Star
25.0%
4 Star
0.0%
3 Star
0.0%
2 Star
10.0%
1 Star
65.0%
Read reviews that mention
Peter Williams

Customer Service is trash

Reviewed on 2021-05-20T00:02:03

Customer Service is trash, they censor reviews on their website and the postage rates are sometimes triple the item itself.Products are inconsistent (size-wise) and they just dont care!
read more
Chris Flynn

Be sure to read the fine print in freight

Reviewed on 2021-05-10T11:38:20

I am very familiar with the brand and the cost associated with it but when I built my home gym this is what I wanted.What a mistake. I ordered the product and it took over 2 months to assemble and now I’m stuck in some shipping nightmare where the last mile delivery firm won’t deliver it to my home. Note inside my home - I just want it by my garage. There policy is curbside so not by your home if you happen to have a long driveway. I thought this was a joke. It’s not. Rogues fix - I rent my own truck and pick it up and drive it from the warehouse. I never wish ill on a small bness but this company is going to ruin its brand by these short sighted decisions. It’s not like the margins here aren’t high enough to cover delivery to your garage.
read more
Bob Atwal

AVOID buying trainers

Reviewed on 2021-05-06T12:59:36

Hi bought a pair of Metcon 3 from Rogue, they are discontinued and no longer available from Nike.A lot of places are offering them for £80 in the UK, however they were not as mainstream as Rogue. I paid £130 for them from Rogue, that's full RRP, however when I received the trainer's they were used, with hairs inside, dirty soles and creases in the front of the trainer's. I sent pictures to Rogue, they replied and said they were sorry I wasn't happy with the box but I would have to pay to return them. I challenged this and resent the pictures, ai also raised this with PayPal, guess what - the second agent said they could see the issue and they would allow me to return free of charge. I tried to add a review against the trainer so they are transparent that the trainer's are used and not new, Rogue didn't add the review, twice. I'm told the U.S Rogue team are alot more customer focused, not sure what has gone wrong in Europe. My advice is to avoid and use a local, more reasonability priced supplier.
read more
Matt Anderson

Not honest about shipping/overcharges shipping

Reviewed on 2021-04-14T15:54:48

I spent $8.95 on shipping for UPS which should be at least UPS ground (2 T-shirts).I ordered 2 t-shirts from Under Armour and paid similar price and they were actually sent UPS Ground/Fedex Ground. Rogue Fitness charged me $8.95 for UPS shipping(labelled on their website as: "UPS") to then send it Mail Innovations shipping, which is the slowest shipping and does not justify the $8.95 shipping I paid (for UPS Ground, not for Mail Innovations). Mail Innovations is slower than First Class mail and should not cost the $8.95 I paid which is a UPS Ground price. Company misleads you on what shipping you're paying for and then overcharges you for the Post Office Mail Innovations shipping. I used to like ordering from this company over the last couple of years, but now I do NOT recommend Rogue Fitness for any purchases. They're BBB rating is 1 star out of 5.
read more
Marco Piasentini

Perfect

Reviewed on 2021-04-12T17:58:14

I've ordered a product that was not available in Europe, so it was shipped from the U.S.A.The shipping was very fast and the item was in perfect conditions; also the tracking was accurate.
read more
edward gillette

I have purchased several items from…

Reviewed on 2021-03-02T22:49:40

I have purchased several items from Rogue Fitness: bars, storage racks and plyoboxes.The products are great and Rogue's customer service is great too.
read more
Craig Blue

Really disappointed that I gave money…

Reviewed on 2021-02-28T00:13:19

Really disappointed that I gave money to a company like this. I'm stuck with the gear I choose to buy from them now,but I'll never buy from or recommend Rogue again. I took my business to American Barbell and am more than happy with the quality, affordability and support for one damaged 45 pound bumper plate I received from them - they simply ask some questions, apologized and replaced it. That's genuinely respectful and it's the kind of company that deserves our support. Avoid RogueFitness.com, they are a big brand with no soul and do not deserve your money. Save yourself the pain and don't find out the hard way.
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Matt S.

Very good experience with Rogue Fitness

Reviewed on 2021-02-18T02:19:46

I have to admit that I read some of these reviews and was concerned about buying from Rogue Fitness.I decided to go ahead and placed an order for a full set of bumper plates, an Olympic bar and an HR-2 Half Rack.  After I placed my order, they replied that it would not be ready for 6 weeks - which was 2 - 4 weeks longer than they represented on their website.  As it turned out, however, they did a great job!  All the equipment arrived in just over a week and they were very responsive to a couple of questions and minor order changes. And as you would expect from Rogue, the equipment is terrific.  All in all, I had a very good experience with Rogue.
read more

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