Review (July 2025)

Entdecke unsere große auswahl an markenprodukten im sephora online shop: make-up, hautpflege, beauty-accessoires und düfte. luxuskosmetik für alle!

10k

Estimated Revenue

1.08M

Website Visitors

2.5/5

Trustpilot Score

What are the monthly traffic metrics for Sephora?

6/mo Traffic Growth

-20.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

4.5Mins

Bounce Rate

49%

How fast is Sephora growing?

Sephora has grown by 17.6% in the last 6 months according to SimilarWeb.

How do people interact with Sephora?

Last month, Sephora received 1M visitors who spent an average of 4.5 minutes on the website and visited 4.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Sephora?

434.4k people (40%) visit Sephora directly. 421.2k (39%) people search for them in Google. Whereas, 46.6k (4%) discover Sephora through Facebook, Reddit, and YouTube. 13.1k (1%) visitors come from Sephora's email newsletters. Finally, 113.7k (10.5%) people come from affiliates and or paid referrals.

Who uses Sephora?

Sephora's top market is the Germany and they receive 914.8k (84.7%) people.
Then the 2nd is Austria with 37.9k (3.5%).
The 3rd is is Bulgaria with 26k (2.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Sephora's ads on Google?

Google Ads

Clinique At SEPHORA® - Save On New & Exclusive Beauty

https://www.sephora.de/

Shop Clinique & More During The Holiday Savings Event With 10% Off. Not An Insider? Sign Up To Save On Your Favorites Today! Shop Exclusives. Top Designer Collections. Fresh Fall Finds. Find New Fall Beauty. Free Samples. Transform Your Look. Skin Saviors.

Makeup At SEPHORA® - Save On New & Exclusive Beauty

https://www.sephora.de/

Shop Exclusive Makeup Brands & More During The Holiday Savings Event. Unlock Your Code To Save On New & Exclusive Brands At Your No.1 Beauty Destination! Transform Your Look. Shop Fall New Arrivals. Limited Edition Products. Fresh Fall Finds.

Shu Uemura Cosmetics | Sephora

https://www.sephora.de/

Discover Shu Uemura At SEPHORA®. Earn Points On Every Purchase. Free Samples With Every Order, Every Day.

SEPHORA® Official Website - Exclusive Products at SEPHORA®

https://www.sephora.de/

Explore the Hottest Beauty Products. Try the Latest Trends. Shop the Latest Now! Find New Fall Beauty. Free Samples. Fresh Fall Finds. Become a Beauty Insider. Skin Saviors.

SEPHORA® Holiday Savings Event - Find Ole Henriksen Gifts

https://www.sephora.de/

Save On Ole Henriksen Gifts For Everyone On Your List, Only At SEPHORA®. Explore Best Sellers At Your No.1 Beauty Destination Today! Makeup, Skincare & More. Become a Beauty Insider. Shop Fall New Arrivals. Transform Your Look. Earn Points. Shop Best Sellers.

Keyword: ole henriksen aloe vera deep cleanser sephora

What do Sephora's customers say about them?

Review Score

2.5/5

Total Reviews

38

Info

SEPHORA
5 Star
0.0%
4 Star
28.6%
3 Star
0.0%
2 Star
0.0%
1 Star
71.4%
Read reviews that mention
Boban Pantović

Wrong perfume received

Reviewed on 2021-05-11T10:46:21

I found a bootle of "Azzaro Pour Homme Eau de Toilette Intense", but I received oridinal "Azzaro PourHomme". Name and notes description match "Azzaro Pour Homme Eau de Toilette Intense" which would realy be a bargain for the price. Of course, I received an ordinal "Azzaro Pour Homme", which normaly costs 25 EUR for 100 ml and not 38 for 50ml. So this is super expensive and WRONG!
read more
Rosaria

Nein Nein Nein!

Reviewed on 2021-01-02T14:56:48

Nein Nein Nein! Where's the customer service? Nobody replies since the 17th December. Unbelievable
Ece

The worst experience

Reviewed on 2020-09-25T17:15:35

I'm a big Sephora fan but the one in Germany is a disaster. I can't even order online.Each time they cancel my order without giving me a reason. The store is a little better but the experience is not comparable at all with the other countries.
read more
Sophia

Quite a good range of products though…

Reviewed on 2019-08-31T16:43:52

Quite a good range of products though would be great if more were available in the Germany store!
Melisa C

Disappointing, frustrating, just awful!

Reviewed on 2019-03-07T18:22:15

In short: They didn't prepare&ship my order in time, and when I cancelled, I was never refunded.When I tried contacting them on multiple platforms, they ignored my every single attempt and never gave me an answer. I had to start a payment investigation through my bank to get my money back. So unprofessional! Note: It really is painful to speak badly of Sephora considering my history with them (not Sephora Deutschland, but others). When it comes to cosmetics, I swore by Sephora- at least I did when I was shopping from Sephora USA & Turkey. It never disappointed me: they've always been responsive to my feedback, and the service I received was thorough. Then, I moved to Germany and had the misfortune of assuming I would get the same treatment from Sephora Deutschland. Here's what happened in detail: I placed an order online on sephora.de, and a week passed. I checked my order's status and it was still preparing. Mind you, the site suggested that the orders only take 2-3 workdays to arrive within Germany, so I expected it to be at least shipped, or just any kind of progress. Anyways, I was going to travel and therefore I didn't want to wait anymore, so I requested a cancellation (in English) through their contact form on their German website. They ended up cancelling my order right away (as it was never shipped, otherwise they only accept returns), and told me I should receive a refund within 7 days. And guess what, I never received such refund. It's been over 3 months, and I still have nothing. I tried calling them, their line never connected; tried filling the contact form like 2-3 times, both in English and German, e-mailed their Germany HQ twice, both in English and German, aaall were completely ignored. I even wrote to Sephora HQ in the States, and they said they couldn't help me and I should contact Sephora Deutschland. Well, I did, and it got me nowhere. And let me just add that the total was a little under 30 Euros. Having to struggle this much for that amount is a joke!! It's so, so, so unprofessional for Sephora, I'm ashamed for them! Update: I gave my bank my consent to pursue a payment investigation for my refund, and Sephora magically contacted me saying that they were sorry it took this long, (AFTER 3 GODDAMN MONTHS AND COUNTLESS COMPLAINING EMAILS) and if I sent them the transfer confirmation, they would let their accounting department transfer the amount manually. Well I did, and still didn't receive my money. I genuinely find them pathetic at this point.
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e hid

I love sephora

Reviewed on 2019-02-10T13:04:56

I love sephora, the online shop in germany is quite new and I think it is great to have sephora here in germany!the delivery is not as fast by now but otherwise I am good with the online shop!
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Yasmin U.

Beware of the Sephora online shop

Reviewed on 2019-01-13T22:58:03

In November 2018 I placed my 1st order with Sephora.de - it atrived well, so far so good until I returned one item of the delivery.Now almost two months later, my return still hasnt been credited back to me. Contacting the customer service was unsuccessful 3 times as they do not even respond. I now opened a paypal conflict as a last resort and wont order from sephora.de again. Side note: their household brand products contain lots of chemical ingredients and parfums even added to skin oil.
read more

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