Review (August 2025)
The shefit® line of custom adjustable, high-impact and medium-impact sports bras empowers women of all ages, athletic levels, and breast sizes with the perfect level of comfort and support. get something better from your sports bra.
6.6M
Estimated Revenue
715.17k
Website Visitors
4.3/5
Trustpilot Score
What do we know about SHEFIT®?
Estimated Revenue (2020)
$6.6M
Total Employees
35
Founded
2010
Industry
Apparel Fashion
Location
Hudsonville, United States
About
SHEFIT®: The SHEFIT® line of custom adjustable, high-impact and medium-impact sports bras empowers women of all ages, athletic levels, and breast sizes with the perfect level of comfort and support. Get something better from your sports bra.
What is SHEFIT®'s Revenue?
SHEFIT®'s estimated revenue for 2024 is $6.6M.
What does SHEFIT® do?
For over 40 years, sports bras have been letting us down. Promising unmatched support and comfort. And yet, we still bounce. So, we've had to adjust. We've doubled up. We've slowed down. We've taken it easy. And we've held back. Well, we've had enough. It's time to demand better. To stop settling. It's time we insist that performance gear work with us, not against us. That's why SHEFIT® was founded. Inspired by one woman's refusal to settle, SHEFIT® has been changing the game for women since 2016 with the release of the Ultimate Sports Bra® featuring patented Zip. Cinch. Lift.® adjustability. The only sports bra that lets you set your fit and support so you can take control. Of your body. Your workout. And your life. Based in Grand Rapids, MI, SHEFIT has been ranked two years in a row as one of the top 100 fastest-growing privately held companies by Inc. 500 and a leading business by Entrepreneur Magazine. We believe in game-changing design that makes a difference in people's lives, supporting everyone regardless of color, shape, size, or story, and standing up for and doing the right thing.
What are the monthly traffic metrics for Shefit?
6/mo Traffic Growth
-36.70%
All Time Traffic Growth
Create Free Account
Monthly Hits
715k
Time on Site
2.5Mins
Pages per Visit
3.0
Bounce Rate
54%
How fast is Shefit growing?
Shefit has grown by 1.9% in the last 6 months according to SimilarWeb.
How do people interact with Shefit?
Last month, Shefit received 715k visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 54% of people bounce on the first visit.
How do people find Shefit?
297.1k people (42%) visit Shefit directly. 270k (38%) people search for them in Google. Whereas, 51.8k (7%) discover Shefit through Facebook, Reddit, and YouTube. 34k (5%) visitors come from Shefit's email newsletters. Finally, 44.4k (6.2%) people come from affiliates and or paid referrals.
Who uses Shefit?
Shefit's top market is the United States and they receive 595.8k (83.3%) people.Then the 2nd is Canada with 28.7k (4.0%).The 3rd is is Australia with 12.6k (1.8%).
Traffic Growth (last 6 months)
What are Shefit's ads on Google?
Google Ads
SHEFIT® - Ultimate Sports Bra™ - Join The Sports Bra Revolution
https://shefit.com/
Maximum support, no bounce. Custom fit for the most comfortable sports bra you'll find. SHEFIT® High Impact Sports Bra. Custom Fit. Zip, Cinch, Lift for Maximum Support.
Shefit.com | Shefit Ultimate Sports Bra | As Seen on ABC's Shark Tank
https://shefit.com/products/shefit-ultimate-sports-bra
SheFit® High Impact Sports Bra. Custom Fit. Zip, Cinch, Lift for Maximum Support
Front Zip, Adjustable, High Impact Sports Bra | Shefit
https://shefit.com/products/ultimate-sports-bra-black
Shop The Original Ultimate Sports Bra, Lounge Bra, & More. Buy & Join The Sisterhood Today. Scientifically Proven To Provide 33% More Support Than Leading Competitors. Buy Yours Now! Free Shipping On $100+ Types: High Impact, Medium Impact, Boss Leggings.
Front Zip, Adjustable, High Impact Sports Bra | Shefit
https://shefit.com/products/ultimate-sports-bra-black
Scientifically Proven To Provide 33% More Support Than Major Competitors. Buy Yours Now!
THE Ultimate Sports Bra™ | As Seen On ABC's Shark Tank
https://shefit.com/products/ultimate-sports-bra-black
The Best Sports Bra Available. Scientifically Proven To Provide 33% More Support. Finally, A Sports Bra That Supports You The Way It's Supposed To. Shop Our Colors Now! Now 30% Lighter. Zip Up Front. As Seen on S
What do Shefit's customers say about them?
5 Star
20.0%
4 Star
0.0%
3 Star
5.0%
2 Star
40.0%
1 Star
35.0%
Read reviews that mention
Nancy Nelsen
I love these bras until the zippers…
Reviewed on 2021-05-02T19:43:25
I love these bras until the zippers break. I own 6 and slowly but surely I am losing them due to the zipper zipping up a little bit and coming undone at the bottom.The one I just took off was very difficult to get out of because I have to take the bra off before I can fix the zipper.
read more
Dee M
Ugh. So disappointed.
Reviewed on 2021-04-22T00:48:03
I own two SHEFIT bras that I love, BUT after only a few months they are both splitting at the seams/trim in the underarm area.Super disappointed since they are quite pricey. The search continues....
read more
Lynn Giachetti
Worst bra ever
Reviewed on 2021-04-19T18:30:47
Worst bra ever. Do not buy. They have seam running down the center of the cup that literaly puts a dent in your breast.What they were thinking is beyond me. There are a lot of sporta bras out there that will not disfigure you.
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Lauren Kareem
I recently gave birth to my second baby…
Reviewed on 2021-04-17T10:53:53
I recently gave birth to my second baby in 2 years and my breasts have changed so much!I’ve breastfed both of my children so they’ve fluctuated significantly. The ultimate sports bra is perfect for supporting me during high impact activities like jumping jacks or downward dog positions. I wear the flex bra daily and it provides great support while I’m playing with my toddler. I love the adjustable straps that make nursing my infant easy. Amazing bra!
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Jessica Young
Material rubs
Reviewed on 2021-04-14T00:59:35
Material where the seams are inside the bra across the back rubbed me raw. I got the right size,just very uncomfortable and scratchy. Do not reccomend. An 80 dollar bra shouldn't feel bad and hurt you. Returning. They did not send a return form with product.
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Greg James
Incessant and unwanted advertising.
Reviewed on 2021-04-02T05:13:14
I can not their get their ads off my phone. I made the mistake of showing my wife a bra, now I get nothing else.Driving me mad.
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LP
SHEFIT Shipped Bra Covered in HAIR
Reviewed on 2021-03-31T18:53:43
I placed my first order with SHEFIT for TWO sports bras. In the mail, I received ONE of the two bras that I ordered.When I removed the bra from the package, I immediately discovered that it had BLACK HAIR ALL OVER IT (on the inside/outside of the bra and woven into the velcro areas). I reached out for assistance immediately, describing the issues in detail.
Days later, I finally received a response in which the representative asked me to provide photos. Reluctantly, I agreed and sent over the photos right away, explaining that I did not feel comfortable handling the garment but fulfilled their request anyway. Frankly, I was taken aback that SHEFIT would ask its customer to handle such an unsanitary product. In the age of COVID and being very pregnant, I try my best to minimize contact with anything that could potentially be harmful to myself or my baby. Clearly (and rather ironically given the nature of their products), SHEFIT is not concerned about the wellbeing of its customers.
I didn't hear back from SHEFIT, so I reached out yet again. The representative said that the package must have been tampered with (although, it seems quite far-fetched that someone would remove this bra from the package, rub their hair all over it, and put it back in the package to be mailed to me?). She said that I could return the bra for a new one and she would also send the second bra that was not included in the package (or provide a refund). I was baffled that SHEFIT did not just send a return shipping label outright instead of having me handle the garment unnecessarily multiple times? I explained that because so much time had passed, a replacement was no longer an option for me and requested an immediate refund for the bra that was not shipped and a refund for the soiled bra once it was received back to their warehouse. I was told that a refund for my order would only be processed when the soiled bra was received back to them.
SHEFIT had no problem charging me immediately for two bras, sent only one (that arrived in unsanitary condition), and is now holding my funds ransom for a bra they didn't even ship and a bra that arrived soiled, as evidenced by the pictures I provided. I could not imagine a more unprofessional and shocking experience. While I requested that the refund for the bra that was not included in the package be provided immediately, I never heard back from SHEFIT. I have been forced to contact my credit card company to recover those funds and have mailed the soiled garment back to them.
While I understand that mistakes can happen, it is how a company deals with those mistakes that defines it. This was handled poorly from start to finish, and to add insult to injury, I had to touch a garment with foreign hair on it THREE times and was never even offered an apology, only being told that SHEFIT does not resell bras.
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Janelle Skinner
Awesome workout gear
Reviewed on 2021-03-28T02:23:00
I ordered a sports bra and clip tank, did my measurements and waited for it to come in. I can honestly say,this is the best workout bra I have ever owned or tried. No jiggle or bounce as promised. I was surprised that it was very heavy material and was stiff, but I can bend over and lift weights and use machines that usually cause pain to my chest. I love it. The clip tank is free flowing and cute. Thank you so much. Shipping was fast and I am very happy with my purchase. I will add, ladies please measure yourself to get that accurate fit.
read more
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