Skift: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Global travel industry intelligence: news, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more.

23.2M

Estimated Revenue

515.58k

Website Visitors

4/5

Trustpilot Score

What do we know about Skift?

Estimated Revenue (2020)

$23.2M

Total Funding

$1.5M

Total Employees

160 Founded

2012

Industry

Information Services

Last Funding Date

Seed Aug 2013

Location

New York, United States

About

Skift: Global travel industry intelligence: News, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more.

Social Links

Alexa Ranking: 48277

What is Skift's Revenue?

Skift's estimated revenue for 2024 is $23.2M.

What does Skift do?

Skift deciphers and defines news and trends for executives across all sectors of travel through reporting, research, conferences and marketing services. In our eight years of existence, Skift has become the most influential brand in global travel. It is how the travel industry and broader business world deciphers the sector. But we are not simply a B2B media company. We are pioneering a new model: a hybrid of industry-leading digital and in-person content, powered in large part by tech and data analysis that enables a deep global impact with a small footprint. As of 2020, Skift is now a fully-distributed company with no physical offices, and teams across various parts of U.S., Europe and Asia.

What are the monthly traffic metrics for Skift?

6/mo Traffic Growth

0.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

516k

Time on Site

1.1Mins

Bounce Rate

71%

How fast is Skift growing?

Skift has grown by 23.9% in the last 6 months according to SimilarWeb.

How do people interact with Skift?

Last month, Skift received 516k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Skift?

206k people (40%) visit Skift directly. 253.8k (49%) people search for them in Google. Whereas, 22.1k (4%) discover Skift through Facebook, Reddit, and YouTube. 7.1k (1%) visitors come from Skift's email newsletters. Finally, 1.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Skift?

Skift's top market is the United States and they receive 216.2k (41.9%) people.
Then the 2nd is Switzerland with 36.1k (7.0%).
The 3rd is is United Kingdom with 31.5k (6.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Skift's ads on Google?

Google Ads

Tourism Conference 2018 | The Skift Tech Forum | skift.com‎

https://forum.skift.com/tech/

This Isn't A Freaking Trade Show. Register Online · Sign Up For Updates

2019 Travel Conferences | Skift Tech Forum‎

https://forum.skift.com/tech/

This Is Not a Freaking Trade Show: Attend Skift Tech Forum in San Francisco on June 27. Sign Up For Updates. Register Online. Highlights: Serving Since 2012, Providing Media, Insights And Marketing To Travel.

2017 Travel Conferences - Skift Global Forum‎

https://forum.skift.com/newyork/

This Is Not A Freaking Trade Show. Skift Global Forum in NYC - September 26-27

Hospitality Trade Show | The Skift Global Forum 2018 | skift.com‎

https://forum.skift.com/newyork/

The Hospitality Industry's Top Gathering. September 27-28 In NYC

Hospitality Trade Show | Skift Forum Europe: Berlin‎

https://forum.skift.com/europe/

The Hospitality Industry's Top Gathering For Marketers, Strategists and Thinkers

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Review (August 2025)

Global travel industry intelligence: news, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more.

Estimated Revenue (2020)

$23.2M

Total Funding

$1.5M

Total Employees

160

Founded

2012

Industry

Information Services

Last Funding Date

Seed Aug 2013

Location

New York, United States

About

Skift: Global travel industry intelligence: News, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more.

Social Links

What is Skift's Revenue?

Skift's estimated revenue for 2024 is $23.2M.

What does Skift do?

6/mo Traffic Growth

0.40%

All Time Traffic Growth

Monthly Hits

516k

Time on Site

1.1Mins

Pages per Visit

1.0

Bounce Rate

71%

How fast is Skift growing?

Skift has grown by 23.9% in the last 6 months according to SimilarWeb.

How do people interact with Skift?

Last month, Skift received 516k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Skift?

206k people (40%) visit Skift directly. 253.8k (49%) people search for them in Google. Whereas, 22.1k (4%) discover Skift through Facebook, Reddit, and YouTube. 7.1k (1%) visitors come from Skift's email newsletters. Finally, 1.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Skift?

Skift's top market is the United States and they receive 216.2k (41.9%) people.Then the 2nd is Switzerland with 36.1k (7.0%).The 3rd is is United Kingdom with 31.5k (6.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Skift's top market is the United States and they receive 216.2k (41.9%) people.
Then the 2nd is Switzerland with 36.1k (7.0%).
The 3rd is is United Kingdom with 31.5k (6.1%).