Review (August 2025)

Smith optics sets the standard for high performance sunglasses, goggles and helmets. smith innovations include the patented regulator lens ventilation system, distortion-free tapered lens technology, and the versatility of the slider series.

16.34M

Estimated Revenue

259.97k

Website Visitors

3.2/5

Trustpilot Score

What do we know about Smith Optics?

Estimated Revenue (2020)

$16.34M

Total Employees

300

Founded

1965

Industry

Sporting Goods

Location

Portland, United States

About

Smith Optics: Smith Optics sets the standard for high performance sunglasses, goggles and helmets. Smith innovations include the patented Regulator lens ventilation system, distortion-free Tapered Lens Technology, and the versatility of the Slider Series.

Social Links

Alexa Ranking: 232422

What is Smith Optics's Revenue?

Smith Optics's estimated revenue for 2024 is $16.34M.

What does Smith Optics do?

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.

What are the monthly traffic metrics for Smithoptics?

6/mo Traffic Growth

14.70%

All Time Traffic Growth

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Monthly Hits

260k

Time on Site

3.7Mins

Bounce Rate

39%

How fast is Smithoptics growing?

Smithoptics has grown by 26.6% in the last 6 months according to SimilarWeb.

How do people interact with Smithoptics?

Last month, Smithoptics received 260k visitors who spent an average of 3.7 minutes on the website and visited 4.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Smithoptics?

61.7k people (24%) visit Smithoptics directly. 168.8k (65%) people search for them in Google. Whereas, 8.2k (3%) discover Smithoptics through Facebook, Reddit, and YouTube. 5.6k (2%) visitors come from Smithoptics's email newsletters. Finally, 3.7k (1.4%) people come from affiliates and or paid referrals.

Who uses Smithoptics?

Smithoptics's top market is the United States and they receive 190.9k (73.4%) people.
Then the 2nd is Canada with 36.4k (14.0%).
The 3rd is is United Kingdom with 4.1k (1.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Smithoptics's customers say about them?

Review Score

3.2/5

Total Reviews

2

Info

Smith Optics
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2 Star
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Read reviews that mention
Cecilia

2 defect products out of 2 possible

Reviewed on 2021-01-20T15:08:28

2 defect products out of 2 possible Smith goggles have a very nice design and are "good goggles",why I have bought them twice. However, both times the product was defect. For the first pair, the defect was not fully noticeable and resulted in the product breaking after 2 years (meaning no warranty, Smith doesn't take responsibility for this defect). For the other one which just arrived, other model, the product was defect in almost the same way*. I'm "lucky" I noticed it before using/trying to use the product, and that I bought it from a retailer with good return policy. Overall, I'm not happy with this and I urge you to closely examine your new Smith goggles for defects before using them. *The defect is hard to explain, but it has to do with the way the headband plastic parts are attached to the goggles. In both cases, 1/4 connection points was either attached in the wrong place or not attached at all. This creates a much bigger stress for these points which, if the product is usable, makes it break much much faster than it should.
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Andrew Edwards

Failed to send my purchase.

Reviewed on 2020-12-03T20:00:10

Failed to send my purchase. It took about 9 months, countless emails and a few phone calls before they finally sent out my order...hopefully I actually get it! Painfully slow at returning emails.
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