Review (August 2025)
Providing a broad array of unique productivity solutions, snap-on makes work easier for professionals performing critical tasks around the world.
3.4B
Estimated Revenue
1.66M
Website Visitors
2.1/5
Trustpilot Score
What do we know about Snap-on Tools?
Estimated Revenue (2020)
$3.4B
Total Employees
4900
Founded
1920
Industry
Automotive
Location
Kenosha, United States
About
Snap-on Tools: Providing a broad array of unique productivity solutions, Snap-on makes work easier for professionals performing critical tasks around the world.
What is Snap-on Tools's Revenue?
Snap-on Tools's estimated revenue for 2024 is $3.4B.
What does Snap-on Tools do?
Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as for customers in industries, including aviation and aerospace, agriculture, construction, government and military, mining, natural resources, power generation and technical education. Snap-on also derives income from various financing programs to facilitate the sales of its products. Products and services are sold through the company's franchisee, company-direct, distributor and internet channels. Founded in 1920, Snap-on is a $3.4 billion, S&P 500 company headquartered in Kenosha, Wisconsin.
What are the monthly traffic metrics for Snapon?
6/mo Traffic Growth
16.20%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
5.3Mins
Pages per Visit
7.0
Bounce Rate
38%
How fast is Snapon growing?
Snapon has grown by -7.1% in the last 6 months according to SimilarWeb.
How do people interact with Snapon?
Last month, Snapon received 2M visitors who spent an average of 5.3 minutes on the website and visited 7.0 different pages per session. Overall, 38% of people bounce on the first visit.
How do people find Snapon?
712.3k people (43%) visit Snapon directly. 847.4k (51%) people search for them in Google. Whereas, 34.1k (2%) discover Snapon through Facebook, Reddit, and YouTube. 11.4k (1%) visitors come from Snapon's email newsletters. Finally, 147.1 (0.0%) people come from affiliates and or paid referrals.
Who uses Snapon?
Snapon's top market is the United States and they receive 1.3M (80.4%) people.Then the 2nd is Canada with 99.9k (6.0%).The 3rd is is United Kingdom with 72.9k (4.4%).
Traffic Growth (last 6 months)
What are Snapon's ads on Google?
Google Ads
Snap-on Franchise - Own a Snap-on Franchise
https://www.snapon.com/EN/Franchise/Take-the-First-Step/Contact-Form
A mobile tool store, selling the top tool brand in the world directly to professionals. It's a proven business model and we are always looking for people as good as our tools.
Snap-on Franchise. Become a franchisee. snapon.com
https://www.snapon.com/EN/Franchise/Take-the-First-Step/Contact-Form
A mobile tool store, selling the top tool brand in the world directly to professionals. It's a proven business model and we are always looking for people as good as our tools. Financing Available. Proven Franchise Model. Exceptional Training.
Snap-on Franchise - Own a Snap-on Franchise
https://www.snapon.com/EN/Franchise/Take-the-First-Step/Contact-Form
A mobile tool store, selling the top tool brand in the world directly to professionals. It's a proven business model and we are always looking for people as good as...
Keyword: snap on franchise cost
Snap-on Franchise | Become a franchisee | snapon.com
https://www.snapon.com/EN/Franchise
A mobile tool store, selling the top tool brand in the world directly to professionals. It's a proven business model and we are always looking for people as good as our tools. Proven Franchise Model. Financing Available. Exceptional Training.
Become a Snap-on Franchisee - Snap-on Franchise Opportunity
https://www.snapon.com/EN/Franchise/Take-the-First-Step/Contact-Form
100 years of serving essential industries. Financing may be available from Snap-on Credit. Serving essential industries. Financing may be available. Take the first step online. Financing Available. Exceptional Training. Proven Franchise Model.
What do Snapon's customers say about them?
Review Score
2.1/5
Total Reviews
39
Info
Snap-on Tools5 Star
15.0%
4 Star
5.0%
3 Star
0.0%
2 Star
10.0%
1 Star
70.0%
Read reviews that mention
BH
Poor service.
Reviewed on 2021-05-16T16:25:02
So being a mechanic I have unfortunately bought some electric tools off snapon and regretted it a year later.It seems that their 14.4v range is designed just to last over a year. My 3/8 impact gun made it just over a year as did the electric ratchet. Good luck getting them to come and and send off for repair to, our local snap on dealer doesnt come anymore unless you spend £200 a week. I've gone with Mac tools now much better customer service and 3 year guarantee instead of 1 year on snap ons.
read more
Greg McAllen
Bad Snap-on vehicle lift, bad people
Reviewed on 2021-04-17T19:03:16
I am Proprietor of a small company, 4Play Jeep, specialising in Jeep brand vehicles.We have extensively equipped specialist workshops, import/export parts, and carry considerable parts stock for workshop & retail/mail order sale. We have been trading since 1981.
In February 2018 I ordered a second new lift from Snap-on. A specific model, launched in a magazine article as new to their range, by their then Sales Director.
Snap-on supplied a cheaper model, and installed it badly, being twisted and out of alignment from outset.
To cover their error (if not intentional), a senior manager, changed the ID plate to indicate it was the model I ordered. This was captured on our CCTV system.
An inspection of the lift was carried out by a recognised company which deemed it 'unsafe for use'.
A NDT test was carried out to evaluate the lift. This showed the lift to be lighter built in comparison to our other lift.
Our insurance company refused to cover the lifts use. It has never been used.
It has taken me 3 years and the loss of use of a workshop to bring this management regime to book, resulting in me receiving my money back plus £14,500 in damages and £22,500 in legal expenses.
Initially, Snap-on admitted problems with the install to my Solicitor.
We had 4 differing stories, ‘the lifts are all the same’, ‘there has been a specification change’ (but could not tell me when this was), ‘the lift I ordered was no longer available’ and finally, back to ‘the lifts are all the same’… again.
Later, they denied any liability.
They sent unconvincing, altered copies of lift manuals in a desperate bid to cover themselves.
A 50 page report was commissioned, at a cost to me in excess of £7000.00, for the purpose of providing evidence for a trial. This was done by a forensic engineer and HSE specialist. The findings were conclusive ‘the lift was unsafe and unfit for purpose.
Snap-on commissioned their own report, 2 years following install. They refused to produce or disclose their inspector’s findings, presumably it didn't support their stance.
Snap-on have never issued an apology or admitted liability but the pay-out says all.
Snap-on’s second in command boasts the following;
'Fully responsible for strategy and P&L and an advocate for best practice, I am a hands-on visionary leader who drives business growth and innovation backed by an extensive network and strong relationships internally and externally. A member of the Institute of Directors and an elected Fellow of the Institute of the Motor Industry'.
Our experience is ‘best practice’ comes along way down Snap-on’s scale, at the top being business growth and profit margins. Health and Safety has a price it seems. The present management team have been flying the Snap-on flag for many years and their H & S practices are just as dated. The specialist said 'their practices indicate their general work ethics'.
If Snap-on were to apologise, I believe they would only be sorry they got caught, and sorry they under estimated our ability to pursue them.
Would they do this again to someone else? I believe so, they would be just more careful not to be caught out again.
The internet has made the world a smaller place and other parties within the motor trade intend to publish further information showing their ‘innovative’ practices in relation to our case as a warning to other automotive SME’s regarding Snap-on’s management culture when something goes wrong.
The damage repair work to our workshop began on the 6th April 2021 and cost £11,500 + VAT.
During the excavations of the workshop floor, the lift bolts were found to be 100mm or less deep in the concrete (having had excess thread cut-off by the installers) and most bolts on one post had not expanded at all. Basically, they were not secure to the floor. Snap-on management gave assurances that the lift was safe, despite experts' views to the contrary.
There are many conscientious lift suppliers and installers to choose from other than Snap-on. I have chosen Rotary Lifts.
NB. The lift was removed by Rotary Lifts and collected from our premises by Snap-on in November 2020.
I have seen lifts advertised by Snap-on as finance repossessions. I am uncomfortable with the thought another small business may purchase this lift under a false description having had another ID plate change.
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Julie Hall
Never buy a franchise.
Reviewed on 2021-03-22T22:51:56
Never buy a franchise.
Greg Mitchell
tool box runners
Reviewed on 2021-03-13T14:38:26
I have been buying snap on tools for years almost 35 in fact I have a limited edition Jag Roll Cab andtop box all of the ball bearings from the draw runners have now
fallen apart and I am unable to get any replacements. Can someone please tell me where the lifetime warranty has gone? So its goodbye Snap On and hello Mr Mac as this current box is going to the dump, which will be filmed and shown on You Tube!
read more
C Hall
I want to shout out a praise!!
Reviewed on 2021-03-08T20:10:43
I want to take a moment to give a shout of praise to my local Snap-on tool guy!!
His name is Nathan Cory and he services the Knox and Sullivan County areas of Indiana.I have dealt with him over the years and not only do I receive excellent service but he is always pleasant to be around!! I don’t buy much anymore because I’ve slowed down due to my age but I am still greeted with same good service!!! Thanks Nathan and may God continue to bless you!
Chris Hall
Oaktown Brokerage, LLC
Rental Solutions, LLC
Oaktown, IN
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Jose Cordova
I have in the automotive field for 29…
Reviewed on 2021-03-01T05:03:00
I have in the automotive field for 29 years ,I always bought and praise Snap on tools,is the best inthe field ,but when you have a bad representive Iwill speak my mind.I will not buy another tool from you guys ,because jose ortiz in orlando florida.
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Clifford Cooper
The worst tool buying experience
Reviewed on 2021-02-14T13:42:06
I bought a pair of cutters from Snap-on in December 2020. They arrived with a manufacturing defect to the tip of the cutters which was very obvious if anybody had checked the tool,clearly was no quality control on the product I received.
I phoned the customer care centre to arrange a return and refund. I was told they would email me a web returns form within the hour. Three hours later....nothing. Phoned them back and got the returns form sent to me. Filled out the form and sent the tool back for a refund after having to pay the return postage as they do not supply a pre-paid returns label like most other companies.
Seven weeks later, no refund and no communication from Snap-on. Made another phone call to the customer care centre who told me they would check up on this and ring me back within the hour. Surprisingly, 24 hours later, not a peep from Snap-on. Back on the phone to them and was told they will sort this out and definitely get back to me within the hour. I was quite taken aback when the phone rang 30 minutes later displaying Snap-on tools as the caller!! I was told the matter was being sorted out and the money would be refunded to my account. Two days later I received a refund of £61.02 to my account, unfortunately the tool cost £68.82 and the return postage had cost me £3.60.
So, if you want to be messed around for seven weeks, spend 30 minutes of your time having to make phone calls and pay £11.20 for the privilege, Snap-on are the people to deal with.
read more
Mark G
Snap on
Reviewed on 2021-02-09T05:42:24
Snap on, Take your money and give ZERO customer service, absolutely shocking. Never has a consumer had so little recourse,no sales rep in your area, tough luck they say.
After over 10 years of my ignorant loyalty, I'm finally done SNAP ON AUSTRALIA SUX
read more
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