Review (August 2025)

Sofi helps members take control of their finances. from getting out of high-interest debt to managing your wealth, we are here to help you get your money right.

596M

Estimated Revenue

4.71M

Website Visitors

3.2/5

Trustpilot Score

What do we know about SoFi?

Estimated Revenue (2020)

$596M

Total Funding

$2.4B

Total Employees

1900

Founded

2011

Industry

Financial Services

Last Funding Date

Venture (Round not Specified) Jan 2021

Location

San Francisco, United States

About

SoFi: With SoFi Invest you can start investing in your favorite companies for as little as $1. Open an invest account today.

Social Links

Alexa Ranking: 3717

What is SoFi's Revenue?

SoFi's estimated revenue for 2024 is $596M.

What does SoFi do?

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. Neither SoFi nor its affiliates is a bank. SoFi Money™ is offered through SoFi Securities LLC, member FINRA/SIPC.

What are the monthly traffic metrics for Sofi?

6/mo Traffic Growth

-27.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

5.4Mins

Bounce Rate

38%

How fast is Sofi growing?

Sofi has grown by 5.9% in the last 6 months according to SimilarWeb.

How do people interact with Sofi?

Last month, Sofi received 5M visitors who spent an average of 5.4 minutes on the website and visited 5.0 different pages per session. Overall, 38% of people bounce on the first visit.

How do people find Sofi?

2.7M people (58%) visit Sofi directly. 1.5M (32%) people search for them in Google. Whereas, 118.9k (3%) discover Sofi through Facebook, Reddit, and YouTube. 191.3k (4%) visitors come from Sofi's email newsletters. Finally, 34k (0.7%) people come from affiliates and or paid referrals.

Who uses Sofi?

Sofi's top market is the United States and they receive 4.2M (90.1%) people.
Then the 2nd is India with 35.5k (0.8%).
The 3rd is is Canada with 34.3k (0.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Sofi's ads on Google?

Google Ads

SoFi® Official Site | Smart Financial Solutions‎

https://www.sofi.com/

SoFi Can Help Simplify Your Finances. Join Our 600,000+ Member Community Today! Support 7 days a week. No Fee Personal Loan. Flexible terms. No origination fees. Simple online application. Live customer support. Over $30 billion funded. Easy borrowing exp

SoFi® Official Site - Great Rates & Benefits - sofi.com‎

https://www.sofi.com/

We Can Help Simplify Your Finances. Save, Invest & Earn with SoFi Today! Flexible terms · Live customer support · Lower rates · 390,000+ member community · No origination fees Types: Student loan refinancing, Mortgage loans, Personal loans, Parent plus re

SoFi® Loan Consolidation | See Rates For Up to 100k‎

https://www.sofi.com/personal-loan-consolidation/

Top Lender for Excellent Credit! Fixed Rates from 5.95% APR. Community benefits · Credit card consolidation · No origination fees · Home expense loans

SoFi® Personal Loans - $0 Fee Personal Loan Upto 100k

https://www.sofi.com/personal-loan-dr/

With No Origination Fees & Low Fixed Rates SoFi Can Help You Reach Your Goals!

SoFi® Personal Loans - Low Rates, No Fees

https://www.sofi.com/personal-loan-dr/

Borrow Up To $100K w/ Fixed Rates From 5.99% APR (w/ AutoPay). Check Your Rate In Minutes! SoFi Personal Loans Could Help You Save Compared To A High Rate Credit Card. Learn More. Loans up to $100,000. No origination fees. Excellent credit. Community benefits.

Keyword: personal loan

What do Sofi's customers say about them?

Review Score

3.2/5

Total Reviews

2492

Info

SoFi
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
90.0%
Read reviews that mention
Riccardo Ferri

SoFi was a decent company until late…

Reviewed on 2021-05-17T22:38:51

SoFi was a decent company until late last month and it showed me what a scam company they are.Disabled my wallet with over $19000 in it for no reason and support couldn't help after days of no reply. I contacted Bestresolute.com and they helped me out and were able to get back my money from them. You can try them on Bestresolute.com if you face similar problems or need any assistance with getting back your money from scam related transactions on any platform
read more
Jon

Account is blocked

Reviewed on 2021-05-08T06:40:07

Account is blocked. No idea why. Have bee trying to reach customer support or fraud dept as instructed. 3 days of attempting.No human to contact only leave voice mail for call back. 3 days no callback despite multiple calls. Sunnary: customer support is noteworthy for there being no customer support. It is impractical to have an account at a place where you cannot reach either customers support or even the fraud department
read more
AV

Physicians beware

Reviewed on 2021-04-27T03:45:48

I am afraid I had quite the awful experience with this lender and I would encourage physicians and independent contractors to steer clear.As an attending physician I get paid several different ways but primarily my income is through a 1099 as an independent contractor. I recently purchased a new house and decided to refinance my student loans at the same time, since I would have all my up-to-date financial paperwork at my fingertips anyways. Unfortunately, after starting the application process my rate was significantly increased because my income could not be “verified.” SoFi clearly thinks I can repay the loan, since they still offered me one, I just do not qualify for normal rates. This is despite producing two years worth of tax returns (2019 and 2020) supporting my income and a signed letter from our office manager with my stated guaranteed income. After going back and forth with customer service for 13 days I was finally put in contact with an account specialist. They informed me that the only way I would qualify for their initial offer was if I could produce two years worth of End Of Year paystubs (the W2 was not sufficient). So, if you are a physician/independent contractor you will not qualify for their advertised rates unless you can also produce End Of Year paystubs, even if you have over 2 years worth of tax returns confirming you income. If you don’t happen to have End Of Year paystubs do not even bother checking your rate, it won’t be honored anyways. The real salt in the wound was being approved for the mortgage (which is twice the amount of the student loan I am refinancing) with the same documentation and half the hassle. If you have ever purchased a house, think back on your mortgage application. Remember the frustration and headache? Now double it and you have an idea of what dealing with SoFi has been like. If you are a physician/independent I would strongly recommend looking elsewhere. I know that is what I will be telling the medical students and residents that rotate through my clerkship when they ask about student loan refinancing.
read more
Minnie Jones

Wow what a waste of time

Reviewed on 2021-04-21T09:59:20

Wow what a waste of time, they pre-approved me with no problem, got all my information,made me fill out all this extra paperwork and then denied the loan anyway. I have extremely good credit, I wouldn’t waste my time dealing with them. Empty promises
read more
Eric Graham

Tried signing up for investing and…

Reviewed on 2021-04-21T06:07:42

Tried signing up for investing and their identity verification system can't verify me. That's fine.Robinhood had no issue with my identity, nor did Square Cash, which also offers stock options. Thank you very much for the wasted time! You get this review in return. Cheers :)
read more
Andy

Account opening takes ages

Reviewed on 2021-02-26T00:37:32

Applied for an account almost two weeks ago in Hong Kong which hasn’t been open yet.It says at the beginning of the process that it can take a few business days, but I had no idea it would take SO long. They also requested a minimum deposit of 10,000HKD, which I have no idea when I’ll see the sign of. Sounds like a total scam!! In the meantime I managed to open accounts with two other brokers... If I managed to get this account finally open I’ll take my money out and close it immediately. What a lack of respect and waste of time.
read more
Juan pablo Cordova

Stay away from this app

Reviewed on 2021-02-23T14:07:24

Stay away from this app, they made me lost almost 3000 usd by their “system problems”,hope you guys see this before download this app
read more
Raquel C

Rejected me because of the Patriot act

Reviewed on 2021-02-13T00:15:07

Rejected me because of the Patriot act? Racist I have been to peaceful BLM protest and signed somepetitions
read more

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