Review (August 2025)
Starfire direct is your preferred source for all things fire! discover a large selection of fireplaces, fire pits, patio furniture, gas logs, and more.
8M
Estimated Revenue
169.14k
Website Visitors
3.4/5
Trustpilot Score
What do we know about Starfire Direct?
Estimated Revenue (2020)
$8M
Total Employees
23
Founded
2007
Industry
Internet
Location
Temecula, United States
About
Starfire Direct: Starfire Direct is your preferred source for all things fire! Discover a large selection of fireplaces, fire pits, patio furniture, gas logs, and more.
What is Starfire Direct's Revenue?
Starfire Direct's estimated revenue for 2024 is $8M.
What does Starfire Direct do?
Starfire Direct was founded in 2007 and has since become a major success on the hearth and fire marketplace. The company has accomplished this goal by providing high quality products and excellent customer service. Based out of Southern California, they serve residential and commercial clients all around the world. Working alongside talented designers, contractors, and architects to create beautifully finished products, Starfire Direct has constructed custom hearth and fire projects for many popular businesses including Omni hotels, Four Seasons, Golden Nugget, the Marriott, the Ritz Carlton, Timber Cove Inn, and the Hard Rock Hotel. A dedication to quality and detail has helped the company ensure a polished product. Services and Products Available from Starfire Direct Starfire Direct is proud to refer to themselves as a “one-stop shop for all things fire.” They provide a number of different services for their clients, including custom designs. Some of the services and products that Starfire Direct provides includes: * Sale and installation of gas burners * Fittings, parts, and fireplace accessories * Fire glass, fire bowls, and fire pits * Fire-on-water displays Making Use of Technology for a Finely Finished Product The world of hearth and fireplace design is always changing thanks to the latest innovations in home-improvement and design technology. Starfire Direct strives to stay up to date on new technologies. They have an expert team that keeps their systems and tools modern and relevant. A Green Company with a Dedication to Excellence The folks at Starfire Direct care deeply about environmental issues, which is why they have incorporated green practices. They purchase renewable energy certificates for natural-energy investments. This offsets the energy they use in their day-to-day business and results in a declined use of unsustainable energy. The company also follows other green practices, like not distributing paper advertisements. Excellent Communication Skills Starfire Direct’s experienced team of professionals are dedicated to providing flawless service. This involves listening to the customer’s needs and putting them ahead of convenience, working with excellent products and materials that will result in a quality project, and offering the best knowledge of customized fire and hearth products available today.
What are the monthly traffic metrics for Starfiredirect?
6/mo Traffic Growth
-29.00%
All Time Traffic Growth
Create Free Account
Monthly Hits
169k
Time on Site
1.7Mins
Pages per Visit
2.0
Bounce Rate
61%
How fast is Starfiredirect growing?
Starfiredirect has grown by -10.4% in the last 6 months according to SimilarWeb.
How do people interact with Starfiredirect?
Last month, Starfiredirect received 169k visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.
How do people find Starfiredirect?
47.1k people (28%) visit Starfiredirect directly. 101.7k (60%) people search for them in Google. Whereas, 4.8k (3%) discover Starfiredirect through Facebook, Reddit, and YouTube. 1.8k (1%) visitors come from Starfiredirect's email newsletters. Finally, 12.4k (7.4%) people come from affiliates and or paid referrals.
Who uses Starfiredirect?
Starfiredirect's top market is the United States and they receive 165.9k (98.1%) people.Then the 2nd is Canada with 1.6k (1.0%).The 3rd is is India with 219.4 (0.1%).
Traffic Growth (last 6 months)
What are Starfiredirect's ads on Google?
Google Ads
Fire Pit Rings & Burners - Large Selection & Lowest Price
https://www.starfiredirect.com/outdoor-heating/fire-pit-accessories/fire-pit-rings-burners.html
Shop Unbeatable Selection Online! No Tax, Ship Free, Start Saving Now
Shop Quality Fire Tables - Largest Selection of Fire Pits
https://starfiredirect.com/collections/fire-pits-fire-pit-tables
Unbeatable Selection on Sale Now. Free Shipping Offer - Order Today! Types: Gas Burning, Wood Burning, Propane Fire Pits, Fire Pit Tables, Fire Pit Burners Brands: Agio, OW Lee, Starfire Designs, American Fyre Designs, Fire Pit Art, Outdoor Greatroom
Shop Gas Fire Pit Sale - Large Selection & Lowest Price
https://www.starfiredirect.com/outdoor-heating/fire-pits/gas-fire-pits.html
Huge Selection of Sizes and Styles. Ship Free Now - Start Saving Today!
Fire Pit Glass On Sale - Shop Best Selection Online - starfiredirect.com
https://www.starfiredirect.com/outdoor-heating/fire-glass-more/fire-glass.html
Premium Quality, Wide Variety of Colors, Shape & Sizes. Free Shipping Offer Now!
Gas Fire Pit Tables - Industry-Leading Designs
https://www.starfiredirect.com/outdoor-heating/fire-pits/fire-pit-tables.html
Unbeatable Selection on Sale Now. Free Shipping Offer - Order Today! NFI Certified Staff · Satisfaction Guaranteed · Industry Leading Supplier
What do Starfiredirect's customers say about them?
5 Star
55.0%
4 Star
10.0%
3 Star
5.0%
2 Star
0.0%
1 Star
30.0%
Read reviews that mention
Nicole DiDomenico
Would give 0 stars if I could
Reviewed on 2021-05-17T23:42:32
Would give 0 stars if I could. In my opinion customer service is the worst I may have ever dealt with.Purchased expensive firepit and purchased expensive concrete decorative fireballs; the concrete fireballs were $700+. Firepit arrived just prior to Thanksgiving and used the whole set for less than two months prior to the cold northeast winter. Purchased all the covers and the black finish concrete propane storage cube; spent quite a tidy sum with this company. So properly covered the entire setup after each use and also covered the set for the winter. In the beginning of April uncovered the set to enjoy the firepit for the Spring season and much to our dismay the concrete balls had eroded over the winter; the concrete fireballs flaked and disintegrated. Contacted Starfire Direct immediately and after many weeks of chasing them and having to make 3-4 contacts to get a return call or email the company now refuses to replace the expensive fireballs that we used for a whole 6 weeks. These products are to be used outdoors but in my opinion are not designed nor manufactured properly and thus are inferior products. Also now noticing that the black finish is prematurely wearing on the firepit and seems as though that is now failing as well. If you don't mind paying a lot and in my opinion receiving very little customer or almost no customer service or product support when the product is clearly defective than purchase at your own risk. I, unfortunately, would never recommend this company to anyone due to severely subpar experience that we have had with Starfire Direct. Notice that Google Reviews are only accessible through a portal that helps control negative reviews. BEWARE!
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Bess Knight
We are so happy with Starfire Direct!
Reviewed on 2020-12-19T04:38:16
We are so happy with Starfire Direct!! It has been a fabulous experience from exploring the website,choosing samples, calculating the amount of fire glass needed, to placing our order and having a live chat with Sasha. It is unfortunate the shipment was held up at customs, however we were not in a huge hurry. Our patience was well rewarded when we received our order and within a few minutes poured our Water and Ice 1/2” premix into our newly painted fireplace with upgraded gas burner. Our fireplace has been transformed from boring builder grade into a shiny, sparkling, beautiful feature in our home. We are thrilled with the look and ambiance of our “new” fireplace! Thank you, Starfire! We highly recommend your service and product!!
Bess & Chuck
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Patrick
12 weeks, no fire table, bait and switch
Reviewed on 2020-11-21T18:48:32
Ordered lovely copper fire table 7 Sep with estimated 5-8 weeks to ship.
Started calling and emailing at week 9.Chat help said they would have someone call me. No call. They said they had to talk to the fabricator. I started calling them and they told me to call Baruch directly. I called and called and finally he got back to me. Said he had confirmed table would ship last week at the end of 11 weeks. Bummer, but hey it's a beautiful piece and it's COVID so delays are to be expected.
So during the 11th week I look for an update. No update. I call and email Baruch over and over. Finally he emails me back, "Spoke to our fabricator, and we're still on schedule with your fire pit!" Great.
But at the end of 11 weeks no fire table. So I call and email more. Then Steven on their chat says it's scheduled to be completed at the end of the 14th week and will ship out some time after that.
Well, i could start calling them in the 14th week and find out it's been delayed more but I decided to cancel my order.
I've been on chat with them about 10 times, called 20-25 times and emailed about 10 times. And I still have no confidence in this company.
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Deborah Collings
Even though my order was delayed due to…
Reviewed on 2020-11-17T20:05:07
Even though my order was delayed due to COVID I was kept updated in the manufacturing process and given shipping updates.My order actually arrived before the expected date given. Thank you so much and totally understand the difficulties we are facing with handling of COVID restrictions.
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maria cata
The product showed available on website…firepit stones
Reviewed on 2020-06-24T21:17:35
The product showed available on website but got email saying it wasn't. Then the delivery date waschanged to a later date?
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P Gabor
I purchased an expensive fire table…
Reviewed on 2020-06-05T23:53:43
I purchased an expensive fire table that was supposed to include the fire glass. The glass did not arrive with my table,I called in for glass and a week and a week later I called again and they said glass was out of stock sorry we didn’t call you. I still have no glass for an expensive fire table
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Karen Fontechia
Love my glass drops for the firepit
Reviewed on 2020-05-31T02:13:59
Love my glass drops for the firepit
nick speed
Exceptional prices & excellent service
Reviewed on 2019-10-29T02:45:39
Exceptional prices & excellent service. I'm extremely satisfied & very grateful for Jonathan's help.Cheers Nick S
read more
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