Review (August 2025)
Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.
2M
Estimated Revenue
195.59k
Website Visitors
2.3/5
Trustpilot Score
What do we know about Stio®?
Estimated Revenue (2020)
$2M
Total Funding
$22.58M
Total Employees
110
Founded
2011
Industry
Apparel Fashion
Last Funding Date
Venture (Round not Specified) Aug 2019
Location
Jackson, United States
About
Stio®: Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.
What is Stio®'s Revenue?
Stio®'s estimated revenue for 2024 is $2M.
What does Stio® do?
Stio® is a mountain apparel brand that designs, develops and sells beautiful, functional, and innovative products infused with the soul of the mountain lifestyle. With headquarters in Jackson Hole, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog and its Mountain Studio retail locations in downtown Jackson and Teton Village, Wyoming, Park City, UT, and a Boulder, CO location coming in 2021. For Career and Internship Opportunities, visit stio.com/careers
What are the monthly traffic metrics for Stio?
6/mo Traffic Growth
-28.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
196k
Time on Site
3.3Mins
Pages per Visit
8.0
Bounce Rate
37%
How fast is Stio growing?
Stio has grown by 24.5% in the last 6 months according to SimilarWeb.
How do people interact with Stio?
Last month, Stio received 196k visitors who spent an average of 3.3 minutes on the website and visited 8.0 different pages per session. Overall, 37% of people bounce on the first visit.
How do people find Stio?
100k people (51%) visit Stio directly. 70.9k (36%) people search for them in Google. Whereas, 10.1k (5%) discover Stio through Facebook, Reddit, and YouTube. 2.4k (1%) visitors come from Stio's email newsletters. Finally, 4.7k (2.4%) people come from affiliates and or paid referrals.
Who uses Stio?
Stio's top market is the United States and they receive 187.7k (96.0%) people.Then the 2nd is Belgium with 1.2k (0.6%).The 3rd is is Philippines with 692 (0.4%).
Traffic Growth (last 6 months)
What do Stio's customers say about them?
Review Score
2.3/5
Total Reviews
9
Info
Stio5 Star
11.1%
4 Star
11.1%
3 Star
0.0%
2 Star
11.1%
1 Star
66.7%
Read reviews that mention
Rene B
Absolute horrible customer service
Reviewed on 2021-02-03T21:37:43
Absolute horrible customer service, garbage products stay away! Have a new jacket that I wore a handful of time/on the mountain. Stitching seams started to come apart on inside of pockets and wrist strap. Couldn’t even put my phone or wallet in my jacket. Called multiple times and couldn’t get ahold of anyone. Finally got a email reply, after explaining situation Lauren and Tiffany from Stio suggested I cut my own seams purposely! Are you kidding me? I have the emails to prove. Who would take scissors and cut up a new jacket lol. Mind boggling. Wouldn’t fix under the warranty, they offered a discount on future purchase which I denied, why would I spend another dollar on anything from Stio, a company that doesn’t stand behind their product. Also got a rip in the arm 1st day of skiing when I brushed some branches. Just stay away, over priced garbage with horrendous customer service like everyone else who left reviews!
Rene B
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neversabrina
Customer Service MIA
Reviewed on 2021-02-02T20:39:44
Same as many have already stated. I ordered a down vest Dec 2nd and it took a long time to arrive [perhaps understandable in a Covid year]but it did. Website was also problematic as a previous reviewer mentioned and I had to sort out with a customer service rep to get the order through. A little blip that alone would not be a big deal.
Unfortunately, the vest was too small although of very nice quality. When I went to order up a size they were out of stock. After a few attempts I did get a customer service rep on the phone and was told they'd probably have more in January of the size and color I wanted and I had until the end of January to return the vest if I changed my mind.
Well, no more vests came in and, in fact, the color I wanted and waited for is completely off the site. If I want to exchange for a different color/size according to their website I have to purchase a new vest [pay $199] and send the first one back and wait for a refund which from reading the reviews here seems to take forever if at all. Additionally, I ordered the first vest with a sizable discount [$40] and should be able to get an exchange for the same price.
I have emailed and called asking how to resolve this. It's been 10 days with no response. I've also called three times. No response. What gives with this company? Maybe there's been too many great snow days and they forgot they're running a company? So disappointing and frustrating.
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Barinr
Good products but service is terrible
Reviewed on 2021-01-29T15:06:23
Good products but service is terrible. Refunds take forever if you can even get one. Don’t buy!
Andrew Gillis
Horrendous Service
Reviewed on 2021-01-29T04:23:57
Horrendous Service. Nice products but non-existent customer service. Took a month on a return for refund and still have had no response about another issue regarding a $649 jacket.are you kidding me? Good bye Stio, Never again unless you respond and offer an explanation or pretend like you care about your customers.
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Jonathan McCoy
Horrible Service
Reviewed on 2020-12-29T01:07:10
Horrible Service. Worst I’ve ever experienced. They say if you email you’ll get a same day response.Maybe several days later. Then no reply after you answer their questions. Phone says they are experiencing extremely high call volumes everytime you call. They never answer. The sign in on the website doesn’t work. I ordered well before Christmas. They would t answer long enough to just give me a tracking number. Finally my order arrived three days after Christmas when I paid for expend shipping in the first place. Now I need to exchange a size and guess what? I can’t reach anyone. No integrity at all. If I ever get help I nay consider altering or removing this review.
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Carol McClute
Horrible service
Reviewed on 2020-12-15T02:43:23
Horrible service. I have yet to receive half of my order and despite multiple attempts to contact the company - all of which go to voicemail and elicit nonresponsive texts - I have had no answers.Way too low level of service. Do not recommend.
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Allison Stein
Nice products but TERRIBLE service
Reviewed on 2020-12-11T02:33:25
Nice products, HORRIBLE service. They charge your credit card, but then don't ship products and don't inform you of the delay.Customer service never answers the phone so you must email. They won't cancel an order even if it hasn't shipped and has no scheduled ship date... all while keeping your payment. Product reviews are always stellar, but no one ever mentions the service problems so I question the authenticity. Service seems to have deteriorated considerably.
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Asmaa' Fariez
Great stuff they sell
Reviewed on 2019-11-16T07:12:51
Great stuff they sell. The qualities is pretty good. :D
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