Review (August 2025)

At sun life, we help our clients achieve lifetime financial security and live healthier, happier lives. we offer trusted insurance products and secure access to your employee benefits, including health claims and group savings plans. plus, our advisors are here to help you meet your financial goals and needs.

10k

Estimated Revenue

2.22M

Website Visitors

2.9/5

Trustpilot Score

What are the monthly traffic metrics for Sunlife?

6/mo Traffic Growth

0.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.5Mins

Bounce Rate

69%

How fast is Sunlife growing?

Sunlife has grown by -6.6% in the last 6 months according to SimilarWeb.

How do people interact with Sunlife?

Last month, Sunlife received 2M visitors who spent an average of 1.5 minutes on the website and visited 1.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Sunlife?

930.7k people (42%) visit Sunlife directly. 1.1M (51%) people search for them in Google. Whereas, 8.3k (0%) discover Sunlife through Facebook, Reddit, and YouTube. 12.1k (1%) visitors come from Sunlife's email newsletters. Finally, 9.9k (0.4%) people come from affiliates and or paid referrals.

Who uses Sunlife?

Sunlife's top market is the Canada and they receive 2.1M (95.6%) people.
Then the 2nd is United States with 55.9k (2.5%).
The 3rd is is France with 5.2k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Sunlife's customers say about them?

Review Score

2.9/5

Total Reviews

8

Info

Sun Life Financial Canada
5 Star
37.5%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
62.5%
Read reviews that mention
Lyle Muller

Sun Life wp2398-2593-0254

Reviewed on 2021-02-02T21:28:49

Our family has many Sun Life policy's. Terrible company ,Terrible service. Stay clear of Sun Life .SCUM BAGS ,Could we get Sun Life to comment on WP3756-4774-7327 work package WP2398-2593-0254 Janette Skeen
read more
fabio scardino

Fraud Company

Reviewed on 2020-11-27T17:25:14

Fraud Company I bought a Sun Critical illiness Insurace Term 10 contract. After 2 years i cancellit where on page 5 and 21 You Right to cancell this policy has reports as explained by the broker that the cancellation of the contract the police member ll be receive back "any ammount in the withdrawable premium fund" After the cancellation SunLife sent me 2 checks with a total amount of $ 33 after several calls Sun life could not explain why they did not send the amount i pay in this 2 year without explanation. now I have to go to court for this fraud attention do not trust is very bad company.
read more
Aaron

Extremely poor

Reviewed on 2020-11-16T02:12:58

Website is atrocious and 20 years old. Nothing works. Their UX team should be immediately fired.
GazzaF

Great Customer Service

Reviewed on 2020-10-30T14:02:39

Natalie found the Information required quickly and efficiently. She answered all of my questions and was very friendly,polite and knowledgeable. Excellent member of the Customer services team.
read more
Name

Honest

Reviewed on 2020-08-27T02:04:38

Honest, Helpful, and Constructive
Mike Lefebvre

My opinion of sunlife is that they have…

Reviewed on 2020-04-20T17:27:06

My opinion of sunlife is that they have no problem with taking your money, but try and get them to to pay out your coverage is another issue.Had a severe motor vehicle accident in October 2018. Long story short, finally approved after a long fight with them. 28 weeks with no money coming in and even though I have been approved still have no money coming and have not been told when to expect it. I have medical issues that I was in 2 different clinics till they were closed due to the lockdown won't be going back to work until my concussion is solved. I can't even get a answer as to when the payout we come. My next move to declare bankruptcy as I have wiped out my savings and a good portion of my rrsp. I think that this is going to be my only option. I think that this is what they are trying to do. They won't be happy till I'm living in a ditch.
read more
Oleksandr Bohdanov

I enjoyed the service

Reviewed on 2020-03-18T09:54:32

I enjoyed the service, thanks!
richard Russell

Terrible

Reviewed on 2019-10-07T18:44:05

Terrible. I have called about submitting a breast pump estimate for my wife as she has a condition with low milk supply and was told all papers must be submitted by mail not via the app.A few weeks later I call and they have recieved them but said I should have used the app and that it is totally ok to use it for these estimates. Was told 7-10 business days. Called on 10th business day and was told they put a rush on it and to monitor the app as it will be 2-3 business days. Called on 3rd business day to be told a rush was never put on it and to call in 2-3 business days. Forms recieved by sunlife sept 17th. Current date Oct 7th. Will call on the 10th and see what happens. Unbelievable.
read more

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