Review (August 2025)

Superdrug.com has a great range of fragrance and electrical offers as well as a range of health and beauty products in make-up, skincare, toiletries, perfume, hair, electrical, men's and health products.

9.5M

Estimated Revenue

11.61M

Website Visitors

4.5/5

Trustpilot Score

What do we know about Superdrug?

Estimated Revenue (2020)

$9.5M

Total Employees

4600

Founded

1964

Industry

Retail

Location

Croydon, United Kingdom

About

Superdrug: Superdrug.com has a great range of Fragrance and Electrical Offers as well as a range of health and beauty products in make-up, skincare, toiletries, perfume, hair, electrical, men's and health products.

Social Links

What is Superdrug's Revenue?

Superdrug's estimated revenue for 2024 is $9.5M.

What does Superdrug do?

Our purpose is quite simply to be the best in everyday accessible beauty and health. We are committed to bring innovation and the latest styles and trends to every high street in the UK and Southern Ireland at fantastic prices. As well as the best big beauty and health brands, our customers will also find a host of exclusive products that they won't find anywhere else. Plus our Superdrug Own Brand collection is not only great value, it is excellent quality and all our beauty and toiletries Own Brand products carry the leaping bunny symbol which show they are certified by Cruelty Free International. We currently have over 800 stores including stores in the Republic Of Ireland and employ 12,500 colleagues. 200 stores have pharmacies with pharmacy consulting rooms. We currently have 15 stores with nurse clinics offering health checks but there's much more to who we are. At Superdrug we're part of the biggest health and beauty retailer in the world – A.S. Watson Group, operating retail stores across Europe and Asia. A key element to our brand's success is ensuring that our team is trained to give customers the service and quality they deserve. Through our retail academy team members are given the skills, confidence and knowledge to offer customers the best beauty and health advice on the high street. For up to date information on our company please follow us on Twitter and visit our Facebook page.

What are the monthly traffic metrics for Superdrug?

6/mo Traffic Growth

35.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

12M

Time on Site

3.3Mins

Bounce Rate

52%

How fast is Superdrug growing?

Superdrug has grown by -8.3% in the last 6 months according to SimilarWeb.

How do people interact with Superdrug?

Last month, Superdrug received 12M visitors who spent an average of 3.3 minutes on the website and visited 4.0 different pages per session. Overall, 52% of people bounce on the first visit.

How do people find Superdrug?

2.9M people (25%) visit Superdrug directly. 8.1M (69%) people search for them in Google. Whereas, 135.9k (1%) discover Superdrug through Facebook, Reddit, and YouTube. 45.3k (0%) visitors come from Superdrug's email newsletters. Finally, 261.4k (2.3%) people come from affiliates and or paid referrals.

Who uses Superdrug?

Superdrug's top market is the United Kingdom and they receive 10.5M (90.9%) people.
Then the 2nd is United States with 244.3k (2.1%).
The 3rd is is Ireland with 113.7k (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Superdrug's ads on Google?

Google Ads

Superdrug IE: Contraceptive - No Doctors Visit Required

https://onlinedoctor.superdrug.com/ie/contraceptive-pill-splash.html

Book A Consultation Online Today With Superdrug At Our Transparent, Flat Rate Of €23. We Offer Free, Fast & Discreet Delivery - Start Your Consultation Online Today. Completely Confidential. MHRA Regulated Pharmacy. Free Fast Delivery. UK Reg. Doctors.

Keyword: pill online ireland

Closeup Gel Toothpaste - Comes In 4 Bold Flavours

https://www.superdrug.com/b/Closeup

12 Hours Fresh Breath Confidence With Microshine Crystals For a Whiter Smile. Find out how to get mint breath with every brush from today. Multiple Payment Options. Store Locator. Download Mobile App.

Superdrug Period Delay - Order Treatment From £16.99

https://onlinedoctor.superdrug.com/period-delay-ppc.html

Buy From Superdrug, A Trusted Brand For Period Delay Treatment. Prices From £16.99. We Offer Fast, Free & Discreet Delivery When You Order At Superdrug. Order Online Today! UK Reg. Doctors. Free Fast Delivery. MHRA Regulated Pharmacy. No Appointments Necessary.

Thrush Canesten Duo - Free, Fast & Discreet Service

https://onlinedoctor.superdrug.com/canesten-duo.html

We Offer A Range Of Thrush Treatments So You Can Find The Best One For You. Order Online. Use Our Quick & Easy Online Service Without Having To See A Doctor Face To Face. Completely Confidential. GPhC Registered Pharmacy. Free Fast Delivery. UK Reg. Doctors.

Superdrug Contraceptive Pill | Only €23 For Consultation

https://onlinedoctor.superdrug.com/ie/contraceptive-pill-splash.html

Remove The Hassle From The Routine - Order Your Contraceptive Pill At Superdrug! We Offer Free, Fast & Discreet Delivery - Start Your Consultation Online Today. Save Time & Embarrassment. Completely Confidential. No Appointments Necessary. UK Reg. Doctors.

Keyword: pill prescription ireland

What do Superdrug's customers say about them?

Review Score

4.5/5

Total Reviews

18899

Info

Superdrug
5 Star
75.0%
4 Star
5.0%
3 Star
5.0%
2 Star
0.0%
1 Star
15.0%
Read reviews that mention
Deryn Lawrence

Great customer service through online…

Reviewed on 2021-05-23T14:59:35

Great customer service through online chat with advisor Nicole. I had an item missing from my orderand she swiftly dealt with my concern.
read more
Joanne Carr

Charley-Jo, h&b card

Reviewed on 2021-05-23T14:38:56

I contacted live chat to see if I could merge my online account h&b card with a new one I was given in store.I chatted with Charley-Jo who was extremely helpful. She advised my online card was invalid and updated my account with my new card number.
read more
Nai x

I'm so worried my account was compromised and the customer service chat was no help. Totally have lost my faith in Superdrug

Reviewed on 2021-05-23T14:35:39

I had a customer service rep called Caius. He was extremely unhelpful and ended the chat without answering my final questions.I thought my account had been breached... and still do. He ended up cancelling my beauty card after telling me my I had no account. Then when I asked him why he cancelled it and expressed my concerns he ended the chat. Never again. This has totally put me off Superdrug. I doubt I'll be going back there as I can get stuff cheaper on Amazon anyway. I still don't know what's happened to my account. I'm really worried that someone may be using my account and has my details.
read more
Sarah

Nicole was my advisor and she was able…

Reviewed on 2021-05-23T14:16:09

Nicole was my advisor and she was able to sort my problem very quickly
Vesna Vlahović

Grateful ??

Reviewed on 2021-05-23T12:52:54

I had some issue with my email address and wonderful miss Catherine from online service helped me resolve that.Thank you so much!! ????????????
read more
Jay

Hermes said delivered but had not

Reviewed on 2021-05-23T12:36:22

Hermes said delivered but had not. Superdrug rectified this brilliantly
Hattie Vav

I had an issue with items being missing…

Reviewed on 2021-05-23T12:28:46

I had an issue with items being missing from an order and what I did receive had leaked in the box.I originally spoke to a member of staff who was going to sort it but when I didn’t hear from him I had another live chat, this time with Charley-Jo, who sorted my issues out instantly in a very speedy, organised and professional way.
read more
Shauni Brown

Had an issue with my order

Reviewed on 2021-05-23T09:47:27

Had an issue with my order, and spoke to Nicole on the live chat. She was more than helpful,and provided a really fast and easy resolution to my issue. Really professional and really friendly
read more

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