Review (August 2025)

Welcome to the official swatch online store. shop our wide range of trendy swatch watches, jewelry and accessories. all products come with free shipping.

74.92M

Estimated Revenue

1.93M

Website Visitors

2.6/5

Trustpilot Score

What do we know about Swatch Ltd.?

Estimated Revenue (2020)

$74.92M

Total Employees

690

Founded

1983

Industry

Luxury Goods Jewelry

Location

Biel, Switzerland

About

Swatch Ltd.: Welcome to the Official Swatch Online Store. View our wide range of Swatch Watches and Jewelry. All products come with free and fast delivery.

Social Links

Alexa Ranking: 118021

What is Swatch Ltd.'s Revenue?

Swatch Ltd.'s estimated revenue for 2024 is $74.92M.

What does Swatch Ltd. do?

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, beach volleyball and mountain bike slopestyle. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines. For a brand that has so many entertaining stories to tell, owning retail is the name of the game. The ability to welcome customers in an environment that encompasses the principles of the brand, surrounded by passionate and motivated people who breathe the brand values and become real ambassadors, is essential to success. Our retail stores allow Swatch to be present with strong statements in the key locations of the world, and to engage our customers in a more passionate dialogue. At headquarters in Biel/Bienne, Switzerland, and in more than 600 stores in over 30 markets around the globe, Swatch is the employer of over 3,500 people. Swatch is committed to creating the best possible working environment for its employees and is one of the world's most challenging, exciting and dynamic places to work. We are always looking for new talents who make a career out of their passion for the brand, making great things happen, together, every day.

What are the monthly traffic metrics for Swatch?

6/mo Traffic Growth

-15.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

3.1Mins

Bounce Rate

44%

How fast is Swatch growing?

Swatch has grown by -3.9% in the last 6 months according to SimilarWeb.

How do people interact with Swatch?

Last month, Swatch received 2M visitors who spent an average of 3.1 minutes on the website and visited 5.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Swatch?

451.3k people (23%) visit Swatch directly. 1.2M (64%) people search for them in Google. Whereas, 135.2k (7%) discover Swatch through Facebook, Reddit, and YouTube. 25.6k (1%) visitors come from Swatch's email newsletters. Finally, 46.6k (2.4%) people come from affiliates and or paid referrals.

Who uses Swatch?

Swatch's top market is the United States and they receive 407k (21.1%) people.
Then the 2nd is France with 200.5k (10.4%).
The 3rd is is Italy with 115.7k (6.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Swatch's ads on Google?

Google Ads

swatch.com - Swatch® US Official Store - Buy Your Swatch Watch Online‎

http://shop.swatch.com/en_us/

Find & buy the Swatch watch that fits your style. 2 Year Warranty. Free shipping Satisfied or Reimbursed · Fast delivery · Swiss Made Watches Types: Stainless Steel, Leather, Automatic, Chronos, Skeleton, Limited Editions

Swatch® US Official Shop - Buy New Swatch® Watches Online

https://www.swatch.com/en-us/homepage

Choose From A Large Collection Of Mens & Womens Watches To Find The Perfect Style For You! Browse The Latest Collection Styles, Shop Online And Receive Free Shipping! Satisfied or Reimbursed. Swiss Made Watches. 2 Year Warranty. Fast delivery. Styles: Classic, Casual.

Swatch® US Official Store - Buy Your Swatch Watch Online - swatch.com‎

http://shop.swatch.com/en_us/

Find & buy the Swatch watch that fits your style. 2 Year Warranty. Free shipping Types: Stainless Steel, Leather, Automatic, Chronos, Skeleton, Limited Editions Styles: Classic, Business, Casual, Fashion, Arts, Sports 640 Broadway, Broadway & Bleecker, Ne

Swatch® US Official Shop - Choose Your Favorite Design

https://www.swatch.com/en-us/homepage

Choose From A Large Collection Of Mens & Womens Watches To Find The Perfect Style For You! Browse The Latest Collection Styles, Shop Online And Receive Free Shipping! Fast delivery. Satisfied or Reimbursed. Swiss Made Watches. 2 Year Warranty.

Keyword: swatch store

Swatch® US Official Shop | Buy New Swatch® Watches online‎

https://shop.swatch.com/en_us/

Choose from large collection of men & women watches and receive free shipping! Satisfied or Reimbursed. Swiss Made Watches. 2 Year Warranty. Fast delivery. Types: Stainless Steel, Leather. 1535 Broadway #168, New York, NY‎ - ‎Open today · 9:00 AM – 12:00

What do Swatch's customers say about them?

Review Score

2.6/5

Total Reviews

119

Info

Swatch
5 Star
15.0%
4 Star
5.0%
3 Star
20.0%
2 Star
20.0%
1 Star
40.0%
Read reviews that mention
Satisfied Customer

DONT BUY SWATCH- LOUD TICKING

Reviewed on 2021-05-17T21:00:16

If I could give a zero star review, I would. This is the loudest ticking watch ever. It will drive you crazy,you'll have to put it in another room to sleep. It is non-returnable too. They do not stand behind their product. Cheap parts is why it is so loud.
read more
Mark Lucas

I bought a swatch for my daugthers…

Reviewed on 2021-05-15T07:31:29

I bought a swatch for my daugthers birthday. She was very happy with it, but wanted another color.The one she picked was cheaper than the original one bought, but Swatch would not refund the difference. Instead we received a Voucher for the difference - all-in-all 10 Francs, which we can use if we ever decide to buy a Swatch again (in the next two years, that is). I wroite to their 'Customer service' but to no avail. It is clear that I am never going to but anything from this company again, so the money is wasted. My advise: Stay clear of Swatch. There are plenty of good alternatives out there.
read more
ShintoRyu

Refunds take forever

Reviewed on 2021-05-10T10:43:40

Someone got my order mixed, and you better pray this doesn't happen to you, as the time to issue refunds is off this world.The watches are good but if you have a financial issue with them, get ready for a nightmare.
read more
Sophia

Unacceptable length of time to get a…

Reviewed on 2021-04-25T19:11:30

Unacceptable length of time to get a refund for returned goods. There is no free returns method,which is fine, but when I've paid for tracked and insured returns it is extremely frustrating to have to wait over two weeks for an email acknowledgement, followed by a further wait for the processing. This has happened now on two occasions.
read more
john fitzsimmons

Bought Polar blue as good in person as…

Reviewed on 2021-04-01T21:05:52

Bought Polar blue as good in person as it looked on screen.Service excellent overnight from Glen Iris to Newcastle.Sadly there's no Swiss precision here the sweep hand doesn't line up with any indices just a cheap Quartz watch with a bit of mystique thrown in.
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SableyedHands

Good quality, but support is lacking

Reviewed on 2021-03-29T11:11:00

Swatch watches have always been my favourite, but their post-sale support team is absolutely nightmarish to deal with.If you have no issues between purchasing the watch and recieving it, then you're golden, but if you do, get ready for a headache.
read more
Al

Disappointing

Reviewed on 2021-03-12T19:10:04

Friendly customer service and from my experience, decent quality watches generally but my most recent experience has put me off.The watch was purchased as a gift and arrived in a worn condition. I requested a replacement and promptly sent it back but it took them 2 months to refund me.
read more
一代中絲

Purchased a 2019 model sistem51

Reviewed on 2021-03-06T10:20:30

Purchased a 2019 model sistem51. No watch repair shops can open it for service. Wonder how swatch canget it opened or just replace a brand new one for u to make good profits from the service charge?
read more

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