Review (August 2025)

Task & purpose provides military news, culture, and analysis by and for the military and veterans community.

3.5M

Estimated Revenue

1.7M

Website Visitors

4/5

Trustpilot Score

What do we know about Task & Purpose?

Estimated Revenue (2020)

$3.5M

Total Employees

14

Founded

2014

Industry

Publishing

Location

New York, United States

About

Task & Purpose: Task & Purpose provides military news, culture, and analysis by and for the military and veterans community.

Social Links

Alexa Ranking: 38227

What is Task & Purpose's Revenue?

Task & Purpose's estimated revenue for 2024 is $3.5M.

What does Task & Purpose do?

Task & Purpose is a news and culture site geared toward the next great generation of American veterans. The wars in Iraq and Afghanistan are coming to an end, and what results is a new kind of American veteran. They return to a nation in reformation; to a nation with a fragile, recovering, and off-kilter economy; and to a nation with more political division and dysfunction than ever before. They return with remarkable skills, having shouldered unprecedented burdens, with a spirit of sacrifice and service needed to move the country forward. We have no doubt that these men and women will do incredible things over the next 50 or more years. Our mission is to give them a voice. Powered by Hirepurpose — a startup committed to matching talented veterans with great American companies — we aren't just trying to speak to the next great generation of military veterans, we are actively trying to build it. Task & Purpose's contributors come from the veterans and broader military community, granting their voice to a variety of issues; from breaking news, to personal stories, to analysis of trends and issues in the armed services. We offer an outlet for well-written analysis and commentary on veterans and greater military affairs.

What are the monthly traffic metrics for Taskandpurpose?

6/mo Traffic Growth

50.80%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

1.6Mins

Bounce Rate

70%

How fast is Taskandpurpose growing?

Taskandpurpose has grown by 43.0% in the last 6 months according to SimilarWeb.

How do people interact with Taskandpurpose?

Last month, Taskandpurpose received 2M visitors who spent an average of 1.6 minutes on the website and visited 1.0 different pages per session. Overall, 70% of people bounce on the first visit.

How do people find Taskandpurpose?

524.7k people (31%) visit Taskandpurpose directly. 691.4k (41%) people search for them in Google. Whereas, 344.4k (20%) discover Taskandpurpose through Facebook, Reddit, and YouTube. 16.3k (1%) visitors come from Taskandpurpose's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Taskandpurpose?

Taskandpurpose's top market is the United States and they receive 1.3M (76.4%) people.
Then the 2nd is Canada with 45.1k (2.7%).
The 3rd is is United Kingdom with 38.4k (2.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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