Thebalance: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.

4.5M

Estimated Revenue

6.07M

Website Visitors

3.7/5

Trustpilot Score

What do we know about The Balance?

Estimated Revenue (2020)

$4.5M

Total Employees

40 Founded

2016

Industry

Internet

Location

New York, United States

About

The Balance: Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.

Social Links

Alexa Ranking: 1963

What is The Balance's Revenue?

The Balance's estimated revenue for 2024 is $4.5M.

What does The Balance do?

Financial empowerment doesn't have to be complicated or scary. It can help you achieve amazing things. The Balance is home to experts who know what they're talking about, but don't assume that you know your dividends from your distributions. They're here to deliver clear, practical advice that will strengthen your lifelong relationship with money so you can earn more, spend smarter, invest well, and build a more secure future. The Balance. Make money personal.

What are the monthly traffic metrics for Thebalance?

6/mo Traffic Growth

-25.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

1.0Mins

Bounce Rate

80%

How fast is Thebalance growing?

Thebalance has grown by 5.5% in the last 6 months according to SimilarWeb.

How do people interact with Thebalance?

Last month, Thebalance received 6M visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 80% of people bounce on the first visit.

How do people find Thebalance?

890.1k people (15%) visit Thebalance directly. 5M (83%) people search for them in Google. Whereas, 33k (1%) discover Thebalance through Facebook, Reddit, and YouTube. 13.1k (0%) visitors come from Thebalance's email newsletters. Finally, 2.7k (0.0%) people come from affiliates and or paid referrals.

Who uses Thebalance?

Thebalance's top market is the United States and they receive 3.9M (64.0%) people.
Then the 2nd is Canada with 253.7k (4.2%).
The 3rd is is India with 247.1k (4.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Thebalance's ads on Google?

Google Ads

Got Your W-2? What to Do Next | Tax Filing Help | thebalance.com

https://www.thebalance.com/got-your-w-2-here-s-what-to-do-next-4778880

You've received your W-2 or you're eagerly awaiting its arrival. Here are the most important...

What Tax Documents Are Needed? | Tax Professional Help

https://www.thebalance.com/what-documents-do-i-need-to-bring-to-my-accountant-3193046

Choosing a tax accountant can be easy, but preparation is still needed. See what you need to be prepared for filing taxes, whether filing alone or with help. Highlights: Experts Available, Providing Personal Financial Advice.

Got Your W-2? What to Do Next | Tax Filing Help | thebalance.com

https://www.thebalance.com/got-your-w-2-here-s-what-to-do-next-4778880

You've received your W-2 or you're eagerly awaiting its arrival. Here are the most important...

Keyword: how to do tax return

Tax Prep Fees & Prices | What is a Reasonable Price?

https://www.thebalance.com/tax-preparation-prices-and-fees-3193048

What's a reasonable price to pay for preparing tax returns? Learn about some of the methods used by tax professionals to set prices. Expert Writers. 20 Years Of Experience. Highlights: Free Consultations Available, Professionals Available.

Keyword: tax preparation cost

Got Your W-2? What to Do Next | Tax Filing Help | thebalance.com

https://www.thebalance.com/got-your-w-2-here-s-what-to-do-next-4778880

You've received your W-2 or you're eagerly awaiting its arrival. Here are the most important...

What do Thebalance's customers say about them?

Review Score

3.7/5

Total Reviews

1 Info

The Balance

5 Star

100.0%

4 Star

0.0%

3 Star

0.0%

2 Star

0.0%

1 Star

0.0%

Read reviews that mention

Urban bum

Would recommend

Reviewed on 2021-05-13T07:45:45

Would recommend First time investing inherited money. Excellent first1st month pay out help popularise

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Ecommerce email marketing, automated emails and sms - switch to omnisend and increase your sales without increasing your workload.... More

Review (August 2025)

Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.

Estimated Revenue (2020)

$4.5M

Total Employees

40

Founded

2016

Industry

Internet

Location

New York, United States

About

The Balance: Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.

Social Links

What is The Balance's Revenue?

The Balance's estimated revenue for 2024 is $4.5M.

What does The Balance do?

6/mo Traffic Growth

-25.80%

All Time Traffic Growth

Monthly Hits

6M

Time on Site

1.0Mins

Pages per Visit

1.0

Bounce Rate

80%

How fast is Thebalance growing?

Thebalance has grown by 5.5% in the last 6 months according to SimilarWeb.

How do people interact with Thebalance?

Last month, Thebalance received 6M visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 80% of people bounce on the first visit.

How do people find Thebalance?

Who uses Thebalance?

Thebalance's top market is the United States and they receive 3.9M (64.0%) people.Then the 2nd is Canada with 253.7k (4.2%).The 3rd is is India with 247.1k (4.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.7/5

Total Reviews

1

Info

Read reviews that mention

Would recommend

Thebalance's top market is the United States and they receive 3.9M (64.0%) people.
Then the 2nd is Canada with 253.7k (4.2%).
The 3rd is is India with 247.1k (4.1%).