Review (August 2025)

The counter is independent, nonprofit, nonpartisan newsroom investigating the forces shaping how and what america eats.

2.4M

Estimated Revenue

242.75k

Website Visitors

4/5

Trustpilot Score

What do we know about The Counter?

Estimated Revenue (2020)

$2.4M

Total Employees

25

Founded

2014

Industry

Online Media

Location

New York, United States

About

The Counter: The Counter is independent, nonprofit, nonpartisan newsroom investigating the forces shaping how and what America eats.

Social Links

Alexa Ranking: 525051

What is The Counter's Revenue?

The Counter's estimated revenue for 2024 is $2.4M.

What does The Counter do?

The magazine for people who want to understand food. We're in the middle of the biggest cultural sea change this country has undergone in more than fifty years. Intense public interest in how we eat—where food comes from, how it's made, why it costs what it does, and what it has come to mean—has turned food systems into front page news. Front page news? Yes, but it's more complicated than that. Production is changing. Distribution is changing. Technology is changing. All that change needs an interpreter. We've made the new food economy our entire beat. We believe that food journalism, like the food movement itself, should look beyond the what and get inside the how. Because people and process are every bit as interesting as what ends up on your plate. So we write for the practitioner, the investor, the intelligent consumer, and the curious observer. Sure, we report on the farm and the fork. But we think the best stories are the ones that make sense of everything—and everyone—in between.

What are the monthly traffic metrics for Thecounter?

6/mo Traffic Growth

-38.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

243k

Time on Site

1.5Mins

Bounce Rate

78%

How fast is Thecounter growing?

Thecounter has grown by -37.3% in the last 6 months according to SimilarWeb.

How do people interact with Thecounter?

Last month, Thecounter received 243k visitors who spent an average of 1.5 minutes on the website and visited 1.0 different pages per session. Overall, 78% of people bounce on the first visit.

How do people find Thecounter?

78.7k people (32%) visit Thecounter directly. 83k (34%) people search for them in Google. Whereas, 46.6k (19%) discover Thecounter through Facebook, Reddit, and YouTube. 7.9k (3%) visitors come from Thecounter's email newsletters. Finally, 290.6 (0.1%) people come from affiliates and or paid referrals.

Who uses Thecounter?

Thecounter's top market is the United States and they receive 157.3k (64.8%) people.
Then the 2nd is Canada with 13.4k (5.5%).
The 3rd is is United Kingdom with 8.8k (3.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Thecounter's ads on Google?

Google Ads

The Counter - Independent food journalism

https://thecounter.org/

Award-winning coverage of the forces shaping how and what we eat.

The Counter - Independent food journalism

https://thecounter.org/

Award-winning coverage of the forces shaping how and what we eat. Winner of a James Beard Media Award. Reader-supported. Nonprofit newsroom. Independent. Unbiased. Types: ag news, restaurants, food policy, farmwork.

The Counter - Fearless Food Journalism - TheCounter.org

https://thecounter.org/

Award-winning coverage of the forces shaping how and what we eat. Reader-supported, non-profit, and always independent. Get Newsletter. Donate Online.

The Counter | Independent food journalism

https://thecounter.org

Award-winning coverage of the forces shaping how and what we eat. Winner of a James Beard Media Award. Independent. Reader-supported. Nonprofit newsroom. Unbiased.

The Counter - Fearless Food Journalism - TheCounter.org

https://thecounter.org/

Award-winning coverage of the forces shaping how and what we eat. Reader-supported...

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