Review (August 2025)

Sale now on. the oodie is australia's favourite oversized blanket hoodie! stay warm all year round with our premium sherpa fleece blanket.

5.22M

Estimated Revenue

1.26M

Website Visitors

4/5

Trustpilot Score

What do we know about The Oodie?

Estimated Revenue (2020)

$5.22M

Total Employees

36

Industry

Consumer Goods

About

The Oodie: The Oodie is Australia's favourite oversized blanket hoodie! Stay warm this winter with our adult wearable hooded blanket.

Social Links

Alexa Ranking: 43488

What is The Oodie's Revenue?

The Oodie's estimated revenue for 2024 is $5.22M.

What does The Oodie do?

We use ultra soft flannel fleece paired with warm sherpa fleece so you don't have to worry about the cold. Some think it's a blanket. Some think it's a hoodie. Either way we know you're going to be cosiest in The Oodie.* Now the top rated wearable blanket on Facebook and Product Review.

What are the monthly traffic metrics for Theoodie?

6/mo Traffic Growth

-52.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

1.5Mins

Bounce Rate

49%

How fast is Theoodie growing?

Theoodie has grown by 26.6% in the last 6 months according to SimilarWeb.

How do people interact with Theoodie?

Last month, Theoodie received 1M visitors who spent an average of 1.5 minutes on the website and visited 3.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Theoodie?

424.6k people (34%) visit Theoodie directly. 636.4k (50%) people search for them in Google. Whereas, 98.6k (8%) discover Theoodie through Facebook, Reddit, and YouTube. 7.6k (1%) visitors come from Theoodie's email newsletters. Finally, 38.8k (3.1%) people come from affiliates and or paid referrals.

Who uses Theoodie?

Theoodie's top market is the Australia and they receive 481.7k (38.1%) people.
Then the 2nd is United States with 235.1k (18.6%).
The 3rd is is Canada with 150.2k (11.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Theoodie's ads on Google?

Google Ads

Oversized Hooded Blanket - The New Oodie Is 30% Longer

https://us.theoodie.com/

Buy Individual Or In A Pack For Your Family Or Housemates. Join 1 Million Happy Customers!

Hooded Blanket | The Best Snuggle Buddy, Ever | theoodie.com‎

https://us.theoodie.com/

Buy Now & Save $20. Cute, Cosy & Comfortable! Above Or Below Knee, Choose Your Favourite Style. Great Prices! Buy Now & Save $20. Extra Soft Fabric. Unisex Hoodie. Soft Flannel Fleece.

Kids Wearable Blanket | Save Up To 50% Off, Right Now

https://us.theoodie.com/collections/kids

Your Kids Will Love Their New Oodie, Just Like 1 Million Other Happy Customers. Buy Now! Up To 50% Off, Use SUMMER Code At Checkout. Rated 4.9/5 Stars. Adorable Patterns!

Wearable Blanket For Adults - Save Up To 50% Off, Right Now

https://us.theoodie.com/

The Warmest Hoodie/Blanket Ever. Soft Flannel & Warm Sherpa Fleece. Read Happy Reviews!

Giant Hoodie Blanket - Use SUMMER For $25 Off

https://us.theoodie.com/

It's Vegan & Cruelty-Free, Totally Like Hanging In A Big Warm Hug. Save Up To 50% Off Now! Always Waking Up Cold In the Morning & Love To Cosy Up At Night? Buy An Oodie Now!

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