Review (August 2025)

Timeless, sustainable, ethical and luxuriously soft, each garment is designed to support adventure and play and is handmade with love in small batches with natural fibers and non-toxic dyes. we make every choice with our children in mind.

2.32M

Estimated Revenue

28k

Website Visitors

3.8/5

Trustpilot Score

What do we know about The Simple Folk Co?

Estimated Revenue (2020)

$2.32M

Total Employees

16

Founded

2018

Industry

Apparel Fashion

About

The Simple Folk Co: Timeless, sustainable, ethical and luxuriously soft, each garment is designed to support adventure and play and is handmade with love in small batches with natural fibers and non-toxic dyes. We make every choice with our children in mind.

Social Links

Alexa Ranking: 385934

What is The Simple Folk Co's Revenue?

The Simple Folk Co's estimated revenue for 2024 is $2.32M.

What does The Simple Folk Co do?

As mothers, our founders Jamie Morea and Abigail Brown felt a profound calling to create a children's clothing line that honors sustainability, champions ethical working conditions, embraces comfort and minimalism, and gives parents the peace of mind that only non-toxic materials can. We intentionally design our garments with timeless silhouettes and color palettes, and with a quality able to withstand the test of time (and childhood), making them instant heirlooms that can be effortlessly passed between children. Our line is GOTS and OEKO-TEX® certified, and is handmade in small batches by esteemed artisans at a Green Certified facility in Portugal using organic and natural materials.⁠ We honor the Earth and all its inhabitants at every turn—rejecting fast, disposable fashion trends that harm our environment, and allowing our customers to embrace slow fashion for good. Beyond our childrenswear line, we also proudly stand shoulder to shoulder with our blossoming community of like-minded parents who share in our commitment to make this world a better place for its youngest citizens. As parents, creatives, and artisans on a mission, innovation is at the heart of all we do. We have a virtual home office and our incredible team is fully distributed throughout the US, EU, and UK. We are also honored to support three non-profits that actively support women, children, and education on a global scale. Our commitment to simplicity, quality, transparency, and the spirit of play shines through from our garments to our work culture, and we wouldn't have it any other way. Thanks for caring how your clothes are made.

What are the monthly traffic metrics for Thesimplefolk?

6/mo Traffic Growth

-46.00%

All Time Traffic Growth

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Monthly Hits

28k

Time on Site

2.5Mins

Bounce Rate

37%

How fast is Thesimplefolk growing?

Thesimplefolk has grown by -14.8% in the last 6 months according to SimilarWeb.

How do people interact with Thesimplefolk?

Last month, Thesimplefolk received 28k visitors who spent an average of 2.5 minutes on the website and visited 4.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Thesimplefolk?

8.3k people (30%) visit Thesimplefolk directly. 12.8k (46%) people search for them in Google. Whereas, 5.9k (21%) discover Thesimplefolk through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Thesimplefolk's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Thesimplefolk?

Thesimplefolk's top market is the United States and they receive 18.1k (64.8%) people.
Then the 2nd is United Kingdom with 3.2k (11.4%).
The 3rd is is Canada with 2.7k (9.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Thesimplefolk's customers say about them?

Review Score

3.8/5

Total Reviews

2

Info

thesimplefolk.co
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Read reviews that mention
Bianca Schuster

Truly impressed with quality, price and customer service

Reviewed on 2021-01-27T18:29:10

I recently placed my first order with The Simple Folk (the Women's Wide Leg Fleece Trousers)and was really impressed with the design, cut and feel of the clothes. (Even my boyfriend noted how nice he thought they were) Unfortunately, because the fit wasn't quite right, I asked about a return in exchange for a different size and was immediately issued a return label and sent an exchange item (something that a lot of big chains don't manage to do this quickly and efficiently). Having done my research on sustainable, fair clothing lines in and outside the UK I can say that their price/value ratio is the best I've found so far. Really great to see that ethical clothing can be fashionable and affordable. I really hope they design more Women's clothes, will definitely keep coming back!
read more
Andrea

Sustainable and ethical children's clothing

Reviewed on 2021-01-10T01:31:39

If you're looking for high quality and ethically made children's clothing then look no further.Each piece is beautifully designed and has held up so well, even with rough play. The price reflects the high standards they have with using sustainable fabrics and paying their employees a fair wage. Although they have gifted me clothes in the past I'm under no obligation to review it. I almost never write reviews, but I think very highly of the brand and its owners.
read more

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