Review (August 2025)
Innovative makeup and beauty products from too faced cosmetics. find trendsetting cruelty-free makeup and tips on how to apply our top-selling products for ultimate perfection. too faced
10k
Estimated Revenue
1.23M
Website Visitors
1.9/5
Trustpilot Score
What are the monthly traffic metrics for Toofaced?
6/mo Traffic Growth
-50.80%
All Time Traffic Growth
Create Free Account
Monthly Hits
1M
Time on Site
6.1Mins
Pages per Visit
3.0
Bounce Rate
53%
How fast is Toofaced growing?
Toofaced has grown by 27.9% in the last 6 months according to SimilarWeb.
How do people interact with Toofaced?
Last month, Toofaced received 1M visitors who spent an average of 6.1 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.
How do people find Toofaced?
306.4k people (25%) visit Toofaced directly. 691.2k (56%) people search for them in Google. Whereas, 87.8k (7%) discover Toofaced through Facebook, Reddit, and YouTube. 39k (3%) visitors come from Toofaced's email newsletters. Finally, 74k (6.0%) people come from affiliates and or paid referrals.
Who uses Toofaced?
Toofaced's top market is the United States and they receive 885.5k (72.0%) people.Then the 2nd is Colombia with 49.1k (4.0%).The 3rd is is Canada with 39.1k (3.2%).
Traffic Growth (last 6 months)
What are Toofaced's ads on Google?
Google Ads
Too Faced® Official Site | Free Shipping & Samples
https://www.toofaced.com/
Read Reviews, Shop With Confidence. Makeup is Power. Own Your Pretty! Beautiful & Long Lasting · Totally Cruelty-Free Types: Eye Shadow Palettes, Long Lasting Mascara, Eyeliner, Foundation, Lipstick, Bronzer, Primer, Lip Gloss, Blush, Concealer
TooFaced.com - Too Faced® Official Site
https://www.toofaced.com/
Read Reviews, Shop With Confidence. Makeup is Power. Own Your Pretty! Free Samples, Every Order · Orders Over $50 Ship Free · Totally Cruelty-Free Categories: Eyes, Face, Lips, Essentials, Gifts…
Too Faced ® Official Site - Shop Better Than Sex Mascara
https://www.toofaced.com/collections/better-than-sex
Shop With Confidence. Own Your Pretty With Our Best Selling Too Faced® Products! Free Shipping. Totally Cruelty-Free. Beautiful & Long Lasting.
toofaced.com - Too Faced® Official Site - Own Your Pretty
https://www.toofaced.com/
Read Reviews, Shop With Confidence. Free Samples, Free Shippping! Totally Cruelty-Free · Free Samples, Every Order · Free Shipping Types: Blendable, Easy Application, High-Pigment, Long-Wearing, Smudge-Proof
Too Faced ® Lip Plumper | Shop Lip Injection Extreme | TooFaced.com
https://www.toofaced.com/best-sellers/lip-injection-extreme-lip-gloss-2013/50135.html?cgid=lip-plumpers#start=1
Rating for toofaced.com: 4.4 - Order accuracy: 95–100% Plump Your Lips and Perfect Your Pout With Our Lip Enhancing Gloss. Shop Now. Beautiful & Long Lasting. Free Shipping. Totally Cruelty-Free. Types: Blendable, Easy Application, High-Pigment, Long-Wear
What do Toofaced's customers say about them?
Review Score
1.9/5
Total Reviews
146
Info
Too Faced Cosmetics5 Star
20.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
70.0%
Read reviews that mention
Jennifer L
Unresponsive and untrustworthy company
Reviewed on 2021-05-22T23:09:08
I ordered the mystery bundle on April 22, 2021 and received order confirmation email.Then I didn’t not receive any further communication. I saw the credit charge charge go from posted to accepted, so I figured I would wait. I saw posts online about bundle not being shipped or shipped but partially cancelled for the same charge as the full bundle. I emailed customer service to inquire about my order and received a different reason for not receiving it yet and was asked if I want a refund. I said I want the bundle of it’s being sent and if not then I want a refund for the full amount. I have not heard back from them again still for several days. I will never purchase from Too Faced again.
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TZ
Mystery Bundle
Reviewed on 2021-05-22T18:47:04
Purchased a mystery bundle a month ago, and received a notification that it had shipped a few days after that.It has been sitting at their hub in Ohio since April 29th. I've contacted customer service twice now, and all I've been told is that they're "having issues with these Canadian orders, and I'll receive an update 'soon'." It's been a month and their customer service agents have no answers for their customers. If they didn't want to honour the deal, don't ship it. But to charge the customer, ship it off (with a confirmation to the customer), and then leave many hanging for almost a month is frankly disgusting. Absolutely abysmal customer service, and I will never purchase anything from this company again
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S K
Complete Gong Show
Reviewed on 2021-05-22T06:42:26
Who is running this place?
On April 22nd, I took advantage of a computer error and ordered the Mystery Bundle off the Canadian site.I figured I’d either luck out and get it, or they would just cancel my order.
My payment went through but I didn’t receive any shipping information, so I emailed CS on April 28th.
April 29th, I received a response that my order had shipped and had arrived at their international hub. I was told that I would receive updated shipping information. I was happy my order went through and really looking forward to trying these products.
I heard nothing, so I emailed again on May 10th. May 11th I receive a reply again stating my package had arrived at their facility and would be processed for the second shipment.
Still no updates and I am reading other people’s tales: some of people actually receiving their order; others getting an email that their order has been cancelled after already being shipped part way, and many having their order cancelled with no notification at all. Some had their order cancelled but did not receive a refund and another received a refund for the mystery bag but not for the shipping charge. Someone else had their order cancelled but was told they can put in a different order and pay full price and then after paying they will have $10 taken off after contacting customer service (what?)
So,,,, on May 19th I emailed yet again.
May 21st I get a generic email about issues with the mystery bag being sold in Canada and am told that my order is being held at their international hub. Meanwhile, they’ve had my money this entire time and I have no idea if i’m getting my order or not.
In an industry where the competition is fierce, customer service is everything and Too Faced has completely dropped the ball!
Save yourself the headache and don’t order from their site. Personally, I won’t buy their products again.
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kappa
Item never came.
Reviewed on 2021-05-21T20:52:43
Ordered a mystery bundle on April 23. It was never delivered. I contacted them and they said they would give me an updated tracking number.Email never came. I will never purchase from them again, terrible customer service.
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AT
Messy, Incompetent and Deceptive
Reviewed on 2021-05-21T16:38:00
This was my first time ordering with the company and it was extremely chaotic. My first spring bundle order was partially cancelled (let's call this order#1)so I reached out to them. They said my items were cancelled due to inventory issues and the refund should process in 7-10 days. During this time period, I spoke to a really nice specialist who said as a courtesy from Too Faced, they'll offer to place an order for all the individual items from the spring bundle for free. But, I must be charged for the order first, and they will refund the whole order to me as soon as it ships ($150+ order total). This seemed like a really great resolution to my issue, so I agreed (let's call this order#2). The specialist reassured me that she made note of my refund and someone else will make sure it'll get to me (spoiler alert: she didn't). I waited a few days after receiving my shipping confirmation for the refund to come through but it never did. I called in again, and another service agent told me that no note about order#2's refund has been made, which left me feeling manipulated and scammed because they convinced me to order a large sum of products. I then spoke to a specialist and was told that they'll take care of this issue and a refund request was made for this order#2 as well. I also requested for a written email confirmation/follow-up about the refund, which I never received either. After waiting 7-10 days for BOTH order#1 and #2 refunds, I noticed that nothing came.
After almost three weeks of phone calls and emails to follow up about this situation, I eventually got refunds for both orders as promised. Oh and, when order#2 came, my palette had two distinct fingerprint-like markings on the product's shade closest to the palette's opening/closing clasp (perhaps because someone had to manually open and check the palette before shipping?). However, I didn't even bother contacting to them about this because I was just so exhausted from dealing with their issues, so I just disinfected that particular shade and moved on with my day.
For the most part, their service agents were nice but lacked transparency and competency all together. In addition, the fact that one of them convinced me into ordering a bunch of products again with a promise of a full refund on the order, but never made note of the refund in their system, was extremely shady/scam-like and deceptive. If you're a customer with issues about an order, expect yourself to be chasing them around for weeks until your inquiry is fulfilled. I had to exchange a total of 10 emails, 6 phone calls and spoke with 5 different people over their live-text chats to fully resolve my issues. In addition, please be very wary if they offer a "discount" or "courtesy" that requires you to purchase something full price first so that they'll apply the "discount" after being fully charged for your purchase.
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Leanne
Lack of Transparency
Reviewed on 2021-05-21T14:47:35
I had ordered the mystery bundle, received an order confirmation and shipping details. As others had stated,the package was held at Ohio so I emailed customer service about it. They had said it was being held at their shipping hub and I would receive an email with updated tracking.
That email never came. Instead, I had to learn from others through an online forum that they were actually sending those packages back. Because of that, I expected to receive some sort of update or refund, but I didn't receive any sort of communication about it. The lack or transparency and making customers chase them (or go through their banks) to receive refunds for an order they were not intending to fulfill is a poor business practice and I recommend everyone to steer clear of this company and avoid ordering from them.
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Hailey W
I love their foundation and concealer
Reviewed on 2021-05-18T17:43:22
I love their Born This way foundation and concealer. My skin is dry and sensitive,these two products give me nice coverage and make my skin look glowy. These are my go-to products for foundation and concealer.
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Jane F
Too Faced order
Reviewed on 2021-05-17T09:09:58
I ordered the Spring Mystery Box from the Too Faced US website on Apr.23rd. A website glitch made it less expensive in Canadian dollars.My order was confirmed and shipped to Ohio via eShopWorld by UPS. My order sat for 3 weeks and not able to track it. Customer service initially told me to wait for new tracking number for final destination to Canada which did not happen. Another customer service email stated that my order would be returned because of their website glitch. I have never had a company confirm, charge and ship an order and then cancel it. Unbelievable, shady business practice. The cost of processing, shipping cross country and back, customer service time and loss of customers must be greater than the original price of the order. I will never buy another Too Faced product after this experience.
read more
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