Review (August 2025)

Toys”r”us is the leading kids store for all toys, video games, dolls, action figures, learning games, building blocks and more. c'mon, let's play!

11.5B

Estimated Revenue

797k

Website Visitors

2/5

Trustpilot Score

What do we know about Toys"R"Us?

Estimated Revenue (2020)

$11.5B

Total Funding

$3.16B

Total Employees

13000

Founded

1948

Industry

Retail

Last Funding Date

Debt Financing Sep 2017

About

Toys"R"Us: Toys”R”Us is the leading kids store for all toys, video games, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!

Social Links

Alexa Ranking: 29713

What is Toys"R"Us's Revenue?

Toys"R"Us's estimated revenue for 2024 is $11.5B.

What does Toys"R"Us do?

Toys"R"Us is a beloved brand known all around the world—and we know how to have fun! For over 70 years we've been the toy authority and ambassadors of all things play. Our new vision looks beyond traditional retail for a re-imagined, immersive experience for kids of all ages. We've got a whole new way to play, and we can't wait to share it with you!

What are the monthly traffic metrics for Toysrus?

6/mo Traffic Growth

102.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

797k

Time on Site

0.9Mins

Bounce Rate

58%

How fast is Toysrus growing?

Toysrus has grown by -42.9% in the last 6 months according to SimilarWeb.

How do people interact with Toysrus?

Last month, Toysrus received 797k visitors who spent an average of 0.9 minutes on the website and visited 2.0 different pages per session. Overall, 58% of people bounce on the first visit.

How do people find Toysrus?

249.5k people (31%) visit Toysrus directly. 457.5k (57%) people search for them in Google. Whereas, 28.8k (4%) discover Toysrus through Facebook, Reddit, and YouTube. 2.9k (0%) visitors come from Toysrus's email newsletters. Finally, 1.7k (0.2%) people come from affiliates and or paid referrals.

Who uses Toysrus?

Toysrus's top market is the United States and they receive 514.2k (64.5%) people.
Then the 2nd is United Kingdom with 71.4k (9.0%).
The 3rd is is Canada with 37k (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Toysrus's ads on Google?

Google Ads

Toys“R”Us® Official Site - Shop Toys“R”Us® Online Today‎

http://www.toysrus.com/shop/index.jsp?categoryId=2255956

Save on the Widest Selection of Toys at Toys"R"Us®! Shop Online at ToysRUs.com. Gift Finder · In Store Pickup · Price Matching · Free Shipping - No Min · Gift Cards Highlights: Free Shipping, Create A Wish List… Jersey City, NJ‎ - (201) 222-0364‎ - Open t

Toys“R”Us® Official Site - Shop and Save at Toys“R”Us® - toysrus.com‎

http://www.toysrus.com/shop/index.jsp?categoryId=2255956

Shop & Save on Toys at Toys“R”Us®. Shop Toys“R”Us® Online or Pick Up In Store! Free Shipping · Gift Finder · Price Matching · Gift Cards Jersey City, NJ‎ - (201) 222-0364‎ - Open today · 6:00 PM – 1:00 AM Thursday 6:00 PM – 1:00 AM Friday 6:00 AM – 10:00

Toys“R”Us® Official Site - Shop Toys“R”Us® Online Today - toysrus.com‎

http://www.toysrus.com/

Save on the Widest Selection of Toys at Toys"R"Us®! Shop Online at ToysRUs.com. Free Shipping · Price Matching · Gift Finder · In Store Pickup Categories: Action Figures & Hero Play, Nerf Blasters, Arts & Crafts, Educational Toys, Books… Jersey City, NJ‎

toysrus.com - Toys“R”Us® Official Site - Shop Toys“R”Us® Online Today‎

http://www.toysrus.com/shop/index.jsp?categoryId=2255956

Save on the Widest Selection of Toys at Toys"R"Us®! Shop Online at ToysRUs.com. Price Matching · Gift Finder · Gift Cards · Free Shipping · In Store Pickup

ToysRUs.com - Toys“R”Us® Official Site - Shop Toys“R”Us® Online...‎

https://www.toysrus.com/

Save on the Widest Selection of Toys at Toys"R"Us®! Shop Online at ToysRUs.com. In Store Pickup · Price Matching · Gift Finder · Free Shipping

What do Toysrus's customers say about them?

Review Score

2/5

Total Reviews

167

Info

Toys "R" Us
5 Star
15.0%
4 Star
5.0%
3 Star
10.0%
2 Star
5.0%
1 Star
65.0%
Read reviews that mention
Arnel Naidu

Shopped at toys R us in Vancouver

Reviewed on 2021-05-18T18:24:12

Shopped at toys R us in Vancouver , Broadway location for years now and never have I had a better experience than last weekend .Alexander the employee was exceptional and went out of his way to make sure we were all taken care of. He answered questions and was very patient with my four year old daughter . Very much appreciated as we had doubts and were looking elsewhere to buy a car for her as well. Upon dealing with him we were hooked and never thought about leaving without making the purchase from him. He also followed up which was a great added touch ! Please see him (Alexander) for all your needs at this location.
read more
Sam

We miss you

Reviewed on 2021-05-04T19:18:22

We miss you! Not as much fun shopping on Amazon :)
Nader Balata

ToysRUS is very good at adding things…

Reviewed on 2021-04-17T20:39:37

ToysRUS is very good at adding things to the cart but terrible at Proceed to Checkout.Trying to help this business but they have the worst website.
read more
Natalie Cooper

One star is a generous rating.

Reviewed on 2021-02-01T00:11:47

One star is a generous rating. Zero customer service. This business takes your money and refuses to deliver the product. You cannot contact them.Phone rings out and no response to emails. Time to get Fair Trading involved. Beware of dealing with this business.
read more
Candace Pequegnat

If I could give a zero, I would...DO NOT RECOMMEND!

Reviewed on 2021-01-27T19:28:43

If I could give a zero, I would! I signed my baby registration through Babies R Us. And regretted it right away!The online set up is completely ridiculous and time consuming when it doesn't have it be. Each item online doesn't say full description so having to click each one to see if that is the right item is extremely frusterating! Ontop of that, they say they have free shipping when you spend $75 or more, a HUGE lie! You don't! They instead give you a $20 promo towards your shipping! Literally had someone on my registration purchasing items that totalled $140, and it was charging them $69.70 for shipping!!!!!! Also items that people have purchased on the registration, the system doesn't update regularly and I have items that have been double purchased because of that! So now have to wait for double items to come and return them myself. Do not make the mistake on signing up your registry through them!!
read more
Justine Lady-Jay Wasinick

Two thumbs down

Reviewed on 2021-01-21T19:12:16

Thanks to your great online store I missed out on my son's Hatchimals that were on sale.These things are really expensive to begin with. I punched in my correct address not even using auto fill and my credit card information but it wouldn't let me check out. Wasted time trying. Two thumbs down.
read more
Yumiko M

Not happy with toysrus/babiesrus

Reviewed on 2021-01-21T17:30:10

No wonder why American toysrus bankrupted. Over priced, poor customer service and they don’t even accept negative review for web-store.I will avoid using toysrus for the future shopping.
read more
Devil from Hell

Toys R Us is so overpriced !

Reviewed on 2021-01-19T22:46:04

Toys R Us is so overpriced is is not funny they sell their toys at a 100% mark up and when they hadreal stores on the street they where selling damaged goods at crazy high prices their staff was rude and the managers where ripping people off. the online store should shut down also because you can get all these toys on Amazon for half the price and better service.
read more

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