Review (April 2024)

Tru earth laundry detergent strips are the new way to do laundry.eco-friendly, ultra-concentrated, and hypoallergenic laundry detergent - tru earth is the smarter way to clean laundry.

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Estimated Revenue

241.21k

Website Visitors

2.9/5

Trustpilot Score

What do we know about Tru Earth?

Total Employees

44

Founded

2019

Industry

Consumer Goods

Location

Port Moody, Canada

About

Tru Earth: Tru Earth Laundry Detergent Strips are the new way to do laundry. Eco-friendly, ultra-concentrated, and hypoallergenic laundry detergent - Tru Earth is the smartest way to clean laundry.

Social Links

Alexa Ranking: 173272

What is Tru Earth's Revenue?

Tru Earth's estimated revenue for 2023 is $0.

What does Tru Earth do?

Do you clean your clothes? We're guessing you answered yes. If not, we're happy to be meeting you at a distance. Now, would you change your laundry detergent if you found something that worked as well, cost the same and was as convenient as what you're using now but was better for the planet? Tru Earth was born because the majority of you just answered yes. Ryan McKenzie, Brad Liski and Kevin Hinton all have one thing in common – an unhealthy appreciation for unicorns. Okay, they have two things in common: they are also parents and want to leave the earth a better place for their kids. Technically that's three things but let's stay on target. As the Founders of Tru Earth, Ryan, Brad and Kevin are just like the rest of us – they want to make healthier choices for the environment, yet they realize convenience is key. But when Ryan found himself watching one kid show in particular (yes with his kids, although we don't blame you for asking) and saw the endless parade of plastic packaging they were seemingly promoting, he thought, "this is insane!". So when the group uncovered a laundry detergent alternative that was supposed to be just as good, just as convenient and just as affordable as standard options, they said exactly what you would say – NO WAY! But then they tried it, and it worked. So they asked other people to ty it, and it worked. Then they asked 150 people to pay for a subscription order, and 1,500 people said "yes." Within twelve months, Tru Earth was serving 60,000 people in 40 countries, and the planet continues to be better for it. Today, Tru Earth is growing by leaps and bounds (not unlike how a unicorn jumps) because our products work, and they're an easy way to treat our planet better. Are we perfect? No, only unicorns are perfect… okay, too far. But we believe this is one simple thing we can do for the earth and our kids, and we hope you will too.

What are the monthly traffic metrics for Tru?

6/mo Traffic Growth

51.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

241k

Time on Site

1.4Mins

Bounce Rate

60%

How fast is Tru growing?

Tru has grown by -37.2% in the last 6 months according to SimilarWeb.

How do people interact with Tru?

Last month, Tru received 241k visitors who spent an average of 1.4 minutes on the website and visited 2.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Tru?

71.7k people (30%) visit Tru directly. 85.1k (35%) people search for them in Google. Whereas, 52.8k (22%) discover Tru through Facebook, Reddit, and YouTube. 3k (1%) visitors come from Tru's email newsletters. Finally, 21.1k (8.7%) people come from affiliates and or paid referrals.

Who uses Tru?

Tru's top market is the United States and they receive 126.4k (52.4%) people.
Then the 2nd is Canada with 89k (36.9%).
The 3rd is is United Kingdom with 5.1k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Tru's ads on Google?

Google Ads

Tru.earth - Tru Earth Detergent Sheets - Shop Now

https://www.tru.earth/

Help Keep 700,000,000 Plastic Laundry Detergent Jugs Out Of Landfills. Protect Our Earth. Choose The Smartest Way To Clean Laundry. Use Tru Earths Eco-Friendly Detergent Sheets. Free Shipping. Eco-Friendly Detergent.

Tru Earth Detergent Sheets | Smartest Way To Clean Laundry

https://tru.earth

Choose The Smartest Way To Clean Laundry. Use Tru Earths Eco-Friendly Detergent Sheets.

Tru Earth Detergent Sheets - Laundry Detergent Sheets

https://www.tru.earth/

Help Keep 700,000,000 Plastic Laundry Detergent Jugs Out Of Landfills. Protect Our Earth. No More Measuring - No More Mess! One Strip Equals One Load. Scented & Unscented...

Tru Earth Detergent Sheets - Clean, Green, And Simple - tru.earth

https://tru.earth

Help Keep 700,000,000 Plastic Laundry Detergent Jugs Out Of Landfills. Protect Our Earth. No More Measuring - No More Mess! One Strip Equals One Load. Scented & Unscented...

Tru Earth Eco-Strips | Eco-Friendly Laundry Detergent | tru.earth

https://www.tru.earth

Hypoallergenic Laundry Detergent Thats As Sensitive On Your Skin As It Is The Environment. No Measuring. No Mess. Drop an Eco-Strip In Your Wash And Go. Safe For Sensitive Skin. Environmentally Conscious. No Harsh Chemicals Used. Hypoallergenic. Free Ship

What do Tru's customers say about them?

Review Score

2.9/5

Total Reviews

2

Info

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1 Star
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Read reviews that mention
E FLETCHER

Avoid at all costs. Dreadful customer service

Reviewed on 2021-03-02T17:01:33

One of the most unreliable and appalling companies for customer service. I signed up for bimonthly orders and only ever received two packages.My money was continually taken from my account and upon flagging to the customer care team I was told 'item processing and delivery is delayed due to COVID 19' and the next communication would be 'my order has been returned.' I am appalled that a company can so aggressively take money with no regard for the success of the service they are providing and follow up that the products were satisfactory or ever received! Not only am I out of pocket from the items I haven't received, but I am out of pocket further from having to purchase additional washing tablets. Currently I am waiting for a refund but given the service I have had, I'm not hopeful this will come to fruition. Avoid at all costs.
read more
Volker Foerster

worst email spammer

Reviewed on 2020-11-09T15:38:29

I did not sign up for anything, only ordered a product sample. Since then they spam my mailbox every day with more super special extra offers,advertising, stupid news. They even ignored my message to stop the spamming.
read more

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