Review (August 2025)

Our skincare is pure, potent, and proven to work. filled with natural and organic ingredients, our skin and body products promise results without toxins. because your health is what’s beautiful.

7M

Estimated Revenue

261.69k

Website Visitors

4/5

Trustpilot Score

What do we know about True Botanicals?

Estimated Revenue (2020)

$7M

Total Funding

$18.59M

Total Employees

31

Founded

2016

Industry

Consumer Goods

Last Funding Date

Venture (Round not Specified) Jul 2020

Location

San Francisco, United States

About

True Botanicals: Our skincare is pure, potent, and proven to work. Filled with natural and organic ingredients, our skin and body products promise results without toxins. Because your health is what’s beautiful.

Social Links

Alexa Ranking: 90543

What is True Botanicals's Revenue?

True Botanicals's estimated revenue for 2024 is $7M.

What does True Botanicals do?

True Botanicals is a fast-growing, well-funded, direct-to-consumer beauty brand located in San Francisco, California. We are a mission-driven business and culture, transforming the beauty industry into a wellness industry by making nontoxic products that actually work. Our innovative formulas are raising the bar on ingredients (made with the highest-quality, sustainable materials), performance (backed by clinical trials), and safety (certified nontoxic by Made Safe). And word has gotten out: we've been featured in influential publications from Vogue to The Wall Street Journal, and we've won the support of influencers and celebrities, including Olivia Wilde, our Chief Brand Activist. Based in San Francisco, California, our small but big-hearted team is comprised of passionate individuals with diverse resumes, including former Levi's, Condé Nast, and Dropbox employees, who are motivated to transform the beauty industry. Together, we aim to inspire and empower women to take the best care of themselves, each other, and the planet—one step, one product at a time.

What are the monthly traffic metrics for Truebotanicals?

6/mo Traffic Growth

35.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

262k

Time on Site

1.6Mins

Bounce Rate

59%

How fast is Truebotanicals growing?

Truebotanicals has grown by -10.5% in the last 6 months according to SimilarWeb.

How do people interact with Truebotanicals?

Last month, Truebotanicals received 262k visitors who spent an average of 1.6 minutes on the website and visited 2.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Truebotanicals?

125k people (48%) visit Truebotanicals directly. 83.5k (32%) people search for them in Google. Whereas, 15.4k (6%) discover Truebotanicals through Facebook, Reddit, and YouTube. 4.1k (2%) visitors come from Truebotanicals's email newsletters. Finally, 16.4k (6.3%) people come from affiliates and or paid referrals.

Who uses Truebotanicals?

Truebotanicals's top market is the United States and they receive 214.1k (81.8%) people.
Then the 2nd is India with 5.8k (2.2%).
The 3rd is is Canada with 5.2k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Truebotanicals's ads on Google?

Google Ads

True Botanicals™ Official Site - True Botanicals™ Skincare

https://truebotanicals.com/

Our products are made w/o 5,000+ known toxic ingredients. Safe for people and the planet. Discover nontoxic skincare products that actually work. Shop True Botanicals today. Truly Transformative. 30-Day Guarantee. Free Shipping. Clinically Proven. Small Batch. USA Made.

Naturally Nourishing | True Botanicals Skincare | TrueBotanicals.com‎

https://truebotanicals.com/

Powered by Nature, Backed by Science with Third-Party Clinical Trials. The World's First Skincare Line to be Certified Nontoxic by MADE SAFE™. Clinically Proven. Nontoxic. Small Batch. USA Made.

True Botanicals Skincare | Clinically Proven Results‎

https://truebotanicals.com/collections/all

The World's First Skincare Line to be Certified Nontoxic by MADE SAFE™. Small Batch. Eco-Friendly. USA Made. Nontoxic. 30-Day Guarantee. Naturally Nourishing. Types: Cleansers, Face Oils, Serums, Treatments, Aromatherapy, Hair, Body, Mists, Toners, Eye Tr

Calm Collection | Rosacea Skin Care | True Botanicals‎

https://truebotanicals.com/pages/landing-collection-calm

We're Transforming the Beauty Industry with World's First MADE SAFE™ Line. Free Shipping. Types: Hydrating Face Cleanser, Face Oil for Aging Skin, Nutrient Face Mist, Cellular Repair Serum.

True Botanicals Skincare | $20 Off of $40 Code: 20FORME‎

https://truebotanicals.com/

We're Transforming the Beauty Industry with World's First MADE SAFE™ Line. Treat Acne + Aging.

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