Review (March 2024)

4.72B

Estimated Revenue

10.14M

Website Visitors

4/5

Trustpilot Score

What do we know about Under Armour?

Estimated Revenue (2020)

$4.72B

Total Employees

9100

Founded

1996

Industry

Sporting Goods

Location

Baltimore, United States

About

Under Armour: Under Armour makes game-changing sports apparel, athletic shirts, shoes & accessories. FREE SHIPPING available + FREE Returns on workout clothes, shoes & gear.

Social Links

Alexa Ranking: 9505

What is Under Armour's Revenue?

Under Armour's estimated revenue for 2023 is $4.72B.

What does Under Armour do?

Under Armour has one mission: to make you better. The Brand was created on a football field in 1996 when University of Maryland special teams captain Kevin Plank looked down at his heavy, sweaty cotton T-shirt and thought: there has got to be something better. So, he made a T-shirt that keeps you cool, light, and dry, so you can push yourself further. And it changed the way athletes dress forever. Today, UA makes a lot more than performance T-shirts—shoes that make you faster, gear that takes on the elements, digital tools to help you get healthier—but that commitment to innovation still lies at the heart of everything UA does. With offices all across the globe, the Brand is committed to inspiring athletes with performance solutions they never knew they needed and can't imagine living without. To see the latest innovations, go to underarmour.com. Get the latest news at about.underarmour.com. And find out how you can join the team at careers.underarmour.com.

What are the monthly traffic metrics for Underarmour?

6/mo Traffic Growth

33.10%

All Time Traffic Growth

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Monthly Hits

10M

Time on Site

2.6Mins

Bounce Rate

51%

How fast is Underarmour growing?

Underarmour has grown by -1.5% in the last 6 months according to SimilarWeb.

How do people interact with Underarmour?

Last month, Underarmour received 10M visitors who spent an average of 2.6 minutes on the website and visited 5.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Underarmour?

3.8M people (38%) visit Underarmour directly. 4.3M (42%) people search for them in Google. Whereas, 423.6k (4%) discover Underarmour through Facebook, Reddit, and YouTube. 177.1k (2%) visitors come from Underarmour's email newsletters. Finally, 912k (9.0%) people come from affiliates and or paid referrals.

Who uses Underarmour?

Underarmour's top market is the United States and they receive 8.5M (84.1%) people.
Then the 2nd is Canada with 186.8k (1.8%).
The 3rd is is India with 164.3k (1.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Underarmour's ads on Google?

Google Ads

Under Armour® Gear & Apparel | Shop The Latest At UA.com‎

https://www.underarmour.com/en-us/

Get The Gear Everyone's After. Shop Under Armour Apparel & Footwear Today. Driven by Technology. 20% Off With Student ID. Free Returns. UA RUSH: Newest Baselayer. Free Shipping Available. Types: Training, Running, Basketball, Football, Yoga.

Under Armour® Official Site - Shop The Official Site

https://www.underarmour.com/en-us/

We'll Make The Technology. You Keep Improving. Shop The Latest UA® Tech & Innovation. When You Put In The Work, Nothing Can Stop You. Reach Your Goals With Under Armour®. Types: Training, Running, Basketball, Football, Yoga, Tennis, Golf, Baseball.

Under Armour® Shoes - Under Armour® Official Site

https://www.underarmour.com/en-us/footwear/g/3r

When You Put In the Work Nothing Can Stop You. Shop The Latest UA Shoes, Cleats, & Boots.

Under Armour® Outlet - Official Site: Shop Outlet

https://www.underarmour.com/en-us/c/outlet/

Designed For You By Those Who Know Your Sport. Shop Under Armour® Outlet Today

UnderArmour.com - UA® Shoes - UA® Performance Footwear

https://www.underarmour.com/en-us/c/shoes/

When You Put In the Work Nothing Can Stop You. Shop The Latest UA Shoes, Cleats, & Boots.

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