Review (August 2025)

Size-inclusive elevated essentials. quality-focused, fit-obsessed. free shipping and returns - always. creators of fit liberty - if your size goes up or down within a year - we’ll replace your clothes for free.

6M

Estimated Revenue

544.12k

Website Visitors

2.9/5

Trustpilot Score

What do we know about Universal Standard?

Estimated Revenue (2020)

$6M

Total Funding

$1.5M

Total Employees

33

Founded

2015

Industry

Apparel Fashion

Last Funding Date

Series A Jan 2019

Location

New York, United States

About

Universal Standard: Size-inclusive elevated essentials. Quality-focused, fit-obsessed. Free shipping and returns - always. Creators of Fit Liberty - if your size goes up or down within a year - we’ll replace your clothes for free.

Social Links

Alexa Ranking: 27711

What is Universal Standard's Revenue?

Universal Standard's estimated revenue for 2024 is $6M.

What does Universal Standard do?

We believe in FASHION FREEDOM for all of US. As we are. When Universal Standard was just an idea, we spoke about the change we wanted to be – not just the brand we wanted to build. We wanted to create access in a way that has never been done before - with style, quality, and fit as our unwavering guideposts. We wanted to erase arbitrary lines of the past in favor of a future in which all women, regardless of size, could shop from the same rack. We wanted to manifest FASHION FREEDOM in a way that saw all of US, as we are, right now. We are committed to pushing boundaries, leading with innovation, questioning established norms, saying "yes" and then making "yes" happen, being radically authentic, and banding together to build the future. We don't think outside the box. We believe there is no box. If you're serious about changing the world, but don't take yourself too seriously... If you have multiple hats, and aren't scared to wear more than one… If you think fitting a square peg into a round hole sounds like fun… If you think good can always be great... Join US.

What are the monthly traffic metrics for Universalstandard?

6/mo Traffic Growth

-21.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

544k

Time on Site

2.6Mins

Bounce Rate

42%

How fast is Universalstandard growing?

Universalstandard has grown by -27.8% in the last 6 months according to SimilarWeb.

How do people interact with Universalstandard?

Last month, Universalstandard received 544k visitors who spent an average of 2.6 minutes on the website and visited 5.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Universalstandard?

319.8k people (59%) visit Universalstandard directly. 95.5k (18%) people search for them in Google. Whereas, 40.7k (7%) discover Universalstandard through Facebook, Reddit, and YouTube. 27.6k (5%) visitors come from Universalstandard's email newsletters. Finally, 17.6k (3.2%) people come from affiliates and or paid referrals.

Who uses Universalstandard?

Universalstandard's top market is the United States and they receive 508.3k (93.4%) people.
Then the 2nd is Canada with 13k (2.4%).
The 3rd is is United Kingdom with 3k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Universalstandard's ads on Google?

Google Ads

Universal Standard | Free Shipping & Returns‎

https://www.universalstandard.com/

Modern essentials precisely engineered for each size. Sizes 00-40. Unprecedented Sizes 00-40. Styles: Dresses, Sweaters, Denim, Pants & Leggings, Outerwear.

Universal Standard | Fashion Freedom for All‎

https://www.universalstandard.com/

Fashion Freedom. Sizes 00 - 40. Discover Form, Fit, Function & Design. Advanced Engineering Meets Superior Comfort. Styles: Women's Jeans, Women's Activewear, Women's Workwear, Women's Outerwear, Women's Dresses.

Plus Size Activewear | by Universal Standard | universalstandard.com‎

https://www.universalstandard.com/products/naked-armor-bodysuit-black

A 5-piece Collection of High Tech, Performance-Driven Activewear. Sizes 10 - 28. Full Length Leggings · 3/4 Length Leggings · Front Runner Tank · Power Move Tee

Universal Standard | Activewear. Sizes 6 - 32 | universalstandard.com‎

https://www.universalstandard.com/collections/active

A 5-piece Collection of High Tech, Performance-Driven Activewear. Ships Free! Styles: Women's Jeans, Women's Dresses, Women's Activewear, Women's Workwear, Women's Outerwear, Women's Tees, Women's Tanks

Universal Standard Size 10-28 | The Latest Plus Size Jeans‎

https://www.universalstandard.com/products/new-skinny-jeans-32-inch-black

Always Free Shipping and Free Returns. Shop our exclusive collection today! Summer Dresses · Tell Friends and Get $25 · French Fabrics · Free US Shipping/Returns · Sizes 10 - 28

What do Universalstandard's customers say about them?

Review Score

2.9/5

Total Reviews

4

Info

Universal Standard Inc
5 Star
25.0%
4 Star
0.0%
3 Star
25.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
mendy douglas

Buyer beware

Reviewed on 2021-03-17T20:14:20

I ordered 2 mystery boxes on feb 15. I was told (after I placed the order on the confirmation page)that it may take up to 4 weeks for mystery boxes. I waited. I email a couple of times to see where we were in the process. I got what appeared to be robo anwsers of "oh the response was so great it is taking a little longer". They shipped out a "i am sorry box" containing a tiny laundry soap, a mesh bag and a mask. The time to ship these silly sorry boxes should have been used to ship what we ordered UNLESS there is a supply issue going on. This seems to be the typical scam of let me sell something now and collect the money and when i can fill the order I will ship it. I still have not rec'd my boxes and it has now been 5 1/2 weeks. I previously ordered often from US. The stuff is pricey but I saved and bought the basics as I could ( the trench, a few dresses, tees of course and a few outfits at Christmas) I feel I have been had by this deal and now wonder what will be in the boxes, if they are going to be filling them with just whatever they can to get them out. I do not feel they have been transparent with what the issue really is. I will not be shopping with US anymore. UPDATE: I did finally receive my boxes and they were excellent. No "filler" tshirts or lower end items.
read more
Robin Germain

Buyer beware

Reviewed on 2021-02-21T13:59:44

I purchased a $75 mystery box and I decided to take a chance on it because they ask you for your preferences.I chose bright colors, short sleeves, casual type clothes. What did I get? A black long sleeve dress, a Black long sleeve mesh piece to put over that dress and then I got a white Bando top. I was pretty mad because one of the questions they ask you is do you wear dresses or do you prefer a more casual and I selected more casual. So this basically tells me they don’t care what your preferences are they are just gonna get rid of anything that they have. Sent an email to customer service saying I was disappointed and they said oh we’re very sorry to hear that we will pass on your Input. If I thought they were just going to send me anything I would’ve never spent $75 but I thought it was going to be based on my preferences and it clearly was not. Buyer beware
read more
M in NYC

The Very Best

Reviewed on 2020-04-30T19:18:29

I've purchased many many items from Universal Standard. I can't say enough good things about them. I spent most of my adult life looking for minimalist plus size fashion,only to be met with garish prints and frilly, unfashionable nonsense. US uses high quality materials to create well made shirts, skirts, and pants. If you take care of the pieces - as in, follow the care instructions on the label, they'll look good as new a year later. I've also had to return items for sizing issues, and have had absolutely no trouble with returns.
read more
Reviewer

I’m conflicted

Reviewed on 2020-03-22T15:54:16

I’m conflicted! I ordered 2 mystery boxes and it took over a month for it to be delivered even thoughcustomer service promised an earlier delivery throughout the process. I bought a luxe box and a surprise box. There was absolutely nothing luxe in the luxe box. It contained 5 low priced items to hit the minimum value. The surprise box did have one higher priced item (a trench coat). Everything is made superbly but the shipping delays, the lies from customer service about the shipping delays and the stuffing of a “luxe” box with items like t shirts and t shirt dresses all lead to my review. That being said I would be willing to give them another chance in the future.
read more

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