Review (August 2025)
Apply for a personal loan through upstart today. personal loans can be used for debt consolidation, medical loans, home improvement loans and more.
15M
Estimated Revenue
2.8M
Website Visitors
4.9/5
Trustpilot Score
What do we know about Upstart?
Estimated Revenue (2020)
$15M
Total Funding
$144.05M
Total Employees
720
Founded
2012
Industry
Financial Services
Last Funding Date
Series D Apr 2019
Location
San Mateo, United States
About
Upstart: Upstart's lending platform provides direct-to-consumer personal loans from $1,000 to $50,000 and automated borrowing technology for banks and credit unions.
What is Upstart's Revenue?
Upstart's estimated revenue for 2024 is $15M.
What does Upstart do?
Upstart is a leading AI lending platform partnering with banks to expand access to affordable credit. Forbes recently ranked Upstart #12 on its list of "most promising AI companies in America." Inc. Magazine also recognized Upstart as one of the Best Workplaces for 2020. By leveraging Upstart's AI platform, Upstart-powered banks can have higher approval rates and lower loss rates, while simultaneously delivering the exceptional digital-first lending experience their customers demand. Upstart's patent-pending platform is the first to receive a no-action letter from the Consumer Financial Protection Bureau related to fair lending. Upstart is based in San Mateo, California and Columbus, Ohio. Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we'd love to hear from you!
What are the monthly traffic metrics for Upstart?
6/mo Traffic Growth
-31.20%
All Time Traffic Growth
Create Free Account
Monthly Hits
3M
Time on Site
5.6Mins
Pages per Visit
4.0
Bounce Rate
34%
How fast is Upstart growing?
Upstart has grown by 62.3% in the last 6 months according to SimilarWeb.
How do people interact with Upstart?
Last month, Upstart received 3M visitors who spent an average of 5.6 minutes on the website and visited 4.0 different pages per session. Overall, 34% of people bounce on the first visit.
How do people find Upstart?
1.7M people (60%) visit Upstart directly. 716.1k (26%) people search for them in Google. Whereas, 92k (3%) discover Upstart through Facebook, Reddit, and YouTube. 128.4k (5%) visitors come from Upstart's email newsletters. Finally, 3k (0.1%) people come from affiliates and or paid referrals.
Who uses Upstart?
Upstart's top market is the United States and they receive 2.7M (94.8%) people.Then the 2nd is Canada with 26.4k (0.9%).The 3rd is is India with 15.4k (0.6%).
Traffic Growth (last 6 months)
What are Upstart's ads on Google?
Google Ads
upstart.com - Upstart® Personal Loans - Apply for an Upstart loan now
https://www.upstart.com/
2 Min. Rate Check - Quick Funding Fast & Easy Process. Get $1k-$50k.* Fast approval · Painless process · Next day funding · Simple application · Low fixed rates Types: Credit card refinance, Personal expenses, Education, Debt consolidation
Upstart® Loans Official Site | The Smarter Personal Loan | upstart.com
http://www.upstart.com/?utm_source=google_brand&utm_medium=cpc&utm_campaign=main&gclid=EAIaIQobChMIrrDhrIqA2QIVBVt-Ch2LpQGbEAAYASAAEgLBXPD_BwE
Fast & Easy Process. Get $1k-$50k.* Fixed Rates with Multiple Terms! Painless process · Fast approval · Low fixed rates · Simple application · Next day funding Types: Credit card refinance, Personal expenses, Education, Debt consolidation
Upstart® Personal Loans - 2 Min
https://www.upstart.com/personal-loans?utm_source=google&utm_medium=cpc&utm_campaign=NonBrand-Loans&utm_term=&utm_content=PL
Rate Check - Quick Funding Fast & Easy Process. Get $1k-$50k.* Low fixed rates · Painless process · Simple application · Next day funding · Fast approval
Upstart® Personal Loans - 2 Min
https://www.upstart.com/personal-loans
Rate Check - Quick Funding Fast & Easy Process. Get $1k-$50k.* Highlights: Easy Process, Lower Rates, No Hidden Fees, No Prepayment Penalties…
Apply For A Personal Loan - No Prepayment Fees
https://www.upstart.com/i/pl1-brand
Loans From $1,000 - $50,000*. Get Next Day Funding, Great Rates and No Hidden Fees.
Keyword: loans personal
What do Upstart's customers say about them?
Read reviews that mention
Amazing
Reviewed on 2021-05-21T07:58:01
Experience Of Life Time at Customers Bank.
Reviewed on 2021-05-21T04:30:32
What A Surprise
Reviewed on 2021-05-20T23:40:21
refinancing declined minutes after approval
Reviewed on 2021-05-20T22:14:03
I had my refinancing declined after approval…
Reviewed on 2021-05-20T21:44:48
Easy application low interest
Reviewed on 2021-05-20T20:35:15
No hassle
Reviewed on 2021-05-20T18:26:40
Quick and Professional Service.
Reviewed on 2021-05-20T16:27:09
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