Visitcalifornia: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Visit california

134.11M

Estimated Revenue

796.5k

Website Visitors

4/5

Trustpilot Score

What do we know about Visit California?

Estimated Revenue (2020)

$134.11M

Total Employees

88 Founded

1998

Industry

Leisure Travel Tourism

Location

Sacramento, United States

About

Visit California: Visit California

Social Links

Alexa Ranking: 122785

What is Visit California's Revenue?

Visit California's estimated revenue for 2024 is $134.11M.

What does Visit California do?

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California's fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.

What are the monthly traffic metrics for Visitcalifornia?

6/mo Traffic Growth

-14.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

797k

Time on Site

0.8Mins

Bounce Rate

79%

How fast is Visitcalifornia growing?

Visitcalifornia has grown by -6.8% in the last 6 months according to SimilarWeb.

How do people interact with Visitcalifornia?

Last month, Visitcalifornia received 797k visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Visitcalifornia?

114.9k people (14%) visit Visitcalifornia directly. 596.1k (75%) people search for them in Google. Whereas, 14.5k (2%) discover Visitcalifornia through Facebook, Reddit, and YouTube. 2.4k (0%) visitors come from Visitcalifornia's email newsletters. Finally, 54.9k (6.9%) people come from affiliates and or paid referrals.

Who uses Visitcalifornia?

Visitcalifornia's top market is the United States and they receive 637.4k (80.0%) people.
Then the 2nd is Canada with 14.7k (1.8%).
The 3rd is is Mexico with 13.3k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Visitcalifornia's ads on Google?

Google Ads

Discover the Golden State | California - Fuel Your Dreams

https://www.visitcalifornia.com/

California guides and travel tools to help you get inspired. Official Tourism Website. Reliable Travel Guide. Amazing Travel Packages. Types: Beach Wedding, Glamping, Outlet Malls, Spa.

Ultimate California Road Trip | California - Fuel Your Dreams‎

https://www.visitcalifornia.com/

Relax while enjoying the vast scenery of California. Find trip inspiration here! Reliable Travel Guide. Amazing Travel Packages. Official Tourism Website. Types: Beach Wedding, Glamping, Outlet Malls, Spa.

Ultimate California Road Trip | California - Fuel Your Dreams‎

http://www.visitcalifornia.com/

Relax while enjoying the vast scenery of California. Find trip inspiration here! Official Tourism Website · Amazing Travel Packages · Reliable Travel Guide · Free Visitor's Guide Types: Beach Wedding, Glamping, Outlet Malls, Spa

Experience Awesome Events | California - Fuel Your Dreams‎

https://www.visitcalifornia.com/california-entertainment

Festivals, concerts, and cultural events abound in the Golden State. Amazing Travel Packages. Free Visitor's Guide. Official Tourism Website. Reliable Travel Guide. Types: Beach Wedding, Glamping, Outlet Malls, Spa.

Explore Its Famous Cities | California - Fuel Your Dreams‎

https://www.visitcalifornia.com/

Explore California's diverse scene. Find travel inspiration here! Official Tourism Website.

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Review (August 2025)