Review (August 2025)

Wafb 9news is louisiana's news channel, servicing breaking news, weather and traffic coverage for baton rouge, west baton rouge, ascension, assumption, livingston, east feliciana, west feliciana, iberville, pointe coupee.

5M

Estimated Revenue

1.46M

Website Visitors

4/5

Trustpilot Score

What do we know about WAFB TV?

Estimated Revenue (2020)

$5M

Total Employees

110

Founded

1953

Industry

Broadcast Media

Location

Baton Rouge, United States

About

WAFB TV: WAFB 9News is Louisiana's News Channel, servicing breaking news, weather and traffic coverage for Baton Rouge, West Baton Rouge, Ascension, Assumption, Livingston, East Feliciana, West Feliciana, Iberville, Pointe Coupee.

Social Links

Alexa Ranking: 122799

What is WAFB TV's Revenue?

WAFB TV's estimated revenue for 2024 is $5M.

What does WAFB TV do?

The tradition of television in Baton Rouge began on April 19, 1953, when WAFB signed on the air as the second television station in Louisiana. Over the following decades, Channel 9 created the number one news organization in south Louisiana, covering local, state, and regional news. Today, WAFB brings its viewers 25 hours of news programming each week. Presently, Louisiana's News Channel is the only network station in the market to air a complete rebroadcast of every locally produced newscast, plus a live weekend noon news product on our second cable station, News Channel 9. Our anchors, reporters, producers and photographers have won numerous awards from the Associated Press and the Louisiana Association of Broadcasters. A number of investigative reports by WAFB 9 News on various topics have even resulted in changes in state law. While news and programming are our broadcast trademarks, WAFB is constantly being honored for its community service. Channel 9 donates over $1.25 million in public service air time each year. The list of station promotions to help local non-profit organizations is lengthy, with the Children's Miracle Mansion; the St. Vincent de Paul Uniform Drive; Assess the Need; VolunteerUnited, the Baton Rouge Volunteer recognition program and the Salvation Army, to name just a few.

What are the monthly traffic metrics for Wafb?

6/mo Traffic Growth

43.10%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

2.0Mins

Bounce Rate

66%

How fast is Wafb growing?

Wafb has grown by 14.9% in the last 6 months according to SimilarWeb.

How do people interact with Wafb?

Last month, Wafb received 1M visitors who spent an average of 2.0 minutes on the website and visited 1.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Wafb?

752.4k people (51%) visit Wafb directly. 541.7k (37%) people search for them in Google. Whereas, 134.3k (9%) discover Wafb through Facebook, Reddit, and YouTube. 5.2k (0%) visitors come from Wafb's email newsletters. Finally, 758.2 (0.1%) people come from affiliates and or paid referrals.

Who uses Wafb?

Wafb's top market is the United States and they receive 1.4M (96.6%) people.
Then the 2nd is Canada with 6.1k (0.4%).
The 3rd is is United Kingdom with 4.3k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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