Wallpaper: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Wallpaper* is the world’s number one global design destination, championing the best in architecture, interiors, fashion, art and contemporary lifestyle

26.59M

Estimated Revenue

890.25k

Website Visitors

4/5

Trustpilot Score

What do we know about Wallpaper*?

Estimated Revenue (2020)

$26.59M

Total Employees

180 Founded

1996

Industry

Publishing

About

Wallpaper: Wallpaper is the world’s number one global design destination, championing the best in architecture, interiors, fashion, art and contemporary lifestyle

Social Links

Alexa Ranking: 32383

What is Wallpaper*'s Revenue?

Wallpaper*'s estimated revenue for 2024 is $26.59M.

What does Wallpaper* do?

Founded in 1996, Wallpaper* is the world's most important design and lifestyle media brand. It produces 12 themed print issues a year, featuring a limited-edition cover by a different artist each month, and is distributed in 93 countries. By ensuring that its coverage of everything from architecture to motoring, fashion to travel and interiors to jewellery remains unrivalled, Wallpaper* has evolved from style bible to internationally recognised brand. Wallpaper's brand extensions include an in-house creative agency, an interior design service, a series of 50 Wallpaper* City Guides, the online WallpaperSTORE, and an annual must-see exhibition during Milan Design Week. Wallpaper has played a key role in discovering and championing the world's best design talent, and stands at the forefront of the global design community. It continues to transform the way the world thinks about design

What are the monthly traffic metrics for Wallpaper?

6/mo Traffic Growth

-15.10%

All Time Traffic Growth

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Monthly Hits

890k

Time on Site

1.2Mins

Bounce Rate

59%

How fast is Wallpaper growing?

Wallpaper has grown by -11.9% in the last 6 months according to SimilarWeb.

How do people interact with Wallpaper?

Last month, Wallpaper received 890k visitors who spent an average of 1.2 minutes on the website and visited 2.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Wallpaper?

286.7k people (32%) visit Wallpaper directly. 446.1k (50%) people search for them in Google. Whereas, 121k (14%) discover Wallpaper through Facebook, Reddit, and YouTube. 6.2k (1%) visitors come from Wallpaper's email newsletters. Finally, 1.3k (0.1%) people come from affiliates and or paid referrals.

Who uses Wallpaper?

Wallpaper's top market is the United States and they receive 212k (23.8%) people.
Then the 2nd is United Kingdom with 92.3k (10.4%).
The 3rd is is China with 55.7k (6.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wallpaper's ads on Google?

Google Ads

WallpaperSTORE* Online - Carefully curated desirables - wallpaper.com‎

http://store.wallpaper.com/

Shop the Most Exclusive Brands for Design, Lifestyle & Travel Easy Payments · Exclusive Design Brands · Worldwide Shipping · Creative Ideas & Gifts Services: Worldwide Shipping, Purchase Protection, Live Chat, Free Returns

WallpaperSTORE* - Explore our Brands selection

https://store.wallpaper.com/

Find the best in vases, tabletop, home fragrance, lighting, workspace and travel goods. An expertly edited selection of the best design the world can offer. Shop online now. Exclusive Design Brands. Lifestyle & Travel. Creative Ideas & Gifts. Easy Payments.

WallpaperSTORE* Online | Exclusive brands, fine design | wallpaper.com‎

https://store.wallpaper.com/en/

Shop The World's 1st Curated Design Store for Interiors and Lifestyle. Lifestyle & Travel. Easy Payments. Worldwide Shipping. Exclusive Design Brands. Creative Ideas & Gifts.

WallpaperSTORE* Online - Carefully curated desirables - wallpaper.com‎

http://store.wallpaper.com/

Shop the Most Exclusive Brands for Design, Lifestyle & Travel Easy Payments · Creative Ideas & Gifts · Worldwide Shipping · Exclusive Design Brands Services: Worldwide Shipping, Purchase Protection, Live Chat, Free Returns

WallpaperSTORE* Online | Exclusive brands, fine design | wallpaper.com‎

https://store.wallpaper.com/

Shop The World's 1st Curated Design Store for Interiors and Lifestyle Exclusive Design Brands · Worldwide Shipping · Lifestyle & Travel · Creative Ideas & Gifts

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Review (August 2025)

Wallpaper* is the world’s number one global design destination, championing the best in architecture, interiors, fashion, art and contemporary lifestyle

Estimated Revenue (2020)

$26.59M

Total Employees

180

Founded

1996

Industry

Publishing

About

Wallpaper*: Wallpaper* is the world’s number one global design destination, championing the best in architecture, interiors, fashion, art and contemporary lifestyle

Social Links

What is Wallpaper*'s Revenue?

Wallpaper*'s estimated revenue for 2024 is $26.59M.

What does Wallpaper* do?

6/mo Traffic Growth

-15.10%

All Time Traffic Growth

Monthly Hits

890k

Time on Site

1.2Mins

Pages per Visit

2.0

Bounce Rate

59%

How fast is Wallpaper growing?

Wallpaper has grown by -11.9% in the last 6 months according to SimilarWeb.

How do people interact with Wallpaper?

Last month, Wallpaper received 890k visitors who spent an average of 1.2 minutes on the website and visited 2.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Wallpaper?

Who uses Wallpaper?

Wallpaper's top market is the United States and they receive 212k (23.8%) people.Then the 2nd is United Kingdom with 92.3k (10.4%).The 3rd is is China with 55.7k (6.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Wallpaper: Wallpaper is the world’s number one global design destination, championing the best in architecture, interiors, fashion, art and contemporary lifestyle

Wallpaper's top market is the United States and they receive 212k (23.8%) people.
Then the 2nd is United Kingdom with 92.3k (10.4%).
The 3rd is is China with 55.7k (6.3%).