Review (August 2025)

Wbtv is charlotte's #1 source for breaking news and the market’s certified most accurate first alert weather forecast serving mecklenburg, union, gaston, york, rowan, nc mountain counties and foothills.

4.77M

Estimated Revenue

1.75M

Website Visitors

4/5

Trustpilot Score

What do we know about WBTV?

Estimated Revenue (2020)

$4.77M

Total Employees

190

Founded

1949

Industry

Broadcast Media

Location

Charlotte, United States

About

WBTV: WBTV is Charlotte's #1 source for breaking news and the market’s certified most accurate First Alert Weather forecast serving Mecklenburg, Union, Gaston, York, Rowan, NC mountain counties and foothills.

Social Links

Alexa Ranking: 74956

What is WBTV's Revenue?

WBTV's estimated revenue for 2024 is $4.77M.

What does WBTV do?

WBTV serves the Charlotte, North Carolina market, the country's 22nd largest DMA. WBTV News produces 30+ hours of local news programming each week. WBTV signed on in 1949 as the Carolinas' first television station and is the oldest station between Richmond and Atlanta. Founded by Jefferson Standard Insurance Company of Greensboro (predecessor of Jefferson-Pilot), it is now owned and operated by Raycom Media of Montgomery, Alabama. The station is licensed in Charlotte and broadcasts through an analog signal on channel 3 and through a digital signal on channel 23. WBTV has pioneered TV programming in Charlotte during the past 60+ years. It was the first to show a live network program (a football game between Notre Dame and North Carolina), the first to use videotape, the first to air a local live color program, the first to mount a live camera in a NASCAR stock car, the first to broadcast in stereo sound and the first to debut closed captioning on its nightly newscasts.

What are the monthly traffic metrics for Wbtv?

6/mo Traffic Growth

5.20%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

1.3Mins

Bounce Rate

71%

How fast is Wbtv growing?

Wbtv has grown by 50.6% in the last 6 months according to SimilarWeb.

How do people interact with Wbtv?

Last month, Wbtv received 2M visitors who spent an average of 1.3 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Wbtv?

582.9k people (33%) visit Wbtv directly. 792.8k (45%) people search for them in Google. Whereas, 234.3k (13%) discover Wbtv through Facebook, Reddit, and YouTube. 2.3k (0%) visitors come from Wbtv's email newsletters. Finally, 1.6k (0.1%) people come from affiliates and or paid referrals.

Who uses Wbtv?

Wbtv's top market is the United States and they receive 1.6M (93.2%) people.
Then the 2nd is Canada with 22.5k (1.3%).
The 3rd is is United Kingdom with 14.5k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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